Jennifer S. Loonan, 36: Time Warner Cable Media

 

Jennifer S. Loonan said her “type-A” personality has come in handy during her career in the marketing field.

Ms. Loonan, an advertising account executive since 2009 for Time Warner Cable Media in Watertown, said her job involves much more than signing up clients for advertising campaigns. The 36-year-old said she has always strived to develop meaningful relationships with her clients, getting to know them on a personal level.

As an undergraduate studying marketing at Rochester Institute of Technology’s Saunders College of Business, she said, one of her professors helped teach her the art of developing professional relationships. The professor, Philip R. Tyler, gave her advice she has deployed throughout her career as a marketing professional.

“He literally taught people how to properly shake hands and how to actually develop a true relationship. And I think that’s been instrumental in my personal and professional life,” Ms. Loonan said, adding that she believes clients appreciate her sincere approach. “I just think it’s about truly caring — it’s a genuineness.”

Ms. Loonan, who typically works with about 50 clients each month at Time Warner Cable Media, said that forging strong relationships with clients has been her recipe for success. By topping $1 million in annual advertising sales, she has been a member of the company’s “million dollar billing club” for multiple years.

She said the most satisfying part of her job is seeing her clients’ advertising campaigns translate into an uptick in business. She works with a mix of small businesses and large corporations across the north country.

“We pay attention to the numbers for local business owners and help them understand what they mean,” she said. “I enjoy working with them to grow their business.”

Based on her career experience, Ms. Loonan said she would advise young professionals in the area “go to other places and experience new things” before deciding to plant their roots in the north country.

After graduating in 2002 with a Master of Business Administration in marketing management from the Rochester Institute of Technology, Ms. Loonan started her career as a marketing coordinator for Meridian Printing in East Greenwich, R.I. While there, she said she was tasked with developing an in-house marketing department from scratch.

“We developed marketing materials for high-end art books and prints sold by the company,” she said.

After working there for two years, Ms. Loonan decided to pursue a marketing job in California. She interviewed for a handful of jobs, including a marketing position for Mattel Inc. in Hermosa Beach. But after spending three months searching for jobs in the Golden State, she decided to return to the north country to be closer to friends and family.

“I call it my quarter-life crisis,” she said with a laugh. “California was too far away, and it made me realize how important my family and friends are.”

Returning to Watertown, during the summer of 2005 she was hired as a sales associate for Regent Broadcasting on Mullin Street — now Stephens Media Group. And about three years later, she was hired by Pennsylvania-based Intrepid Broadcasting to launch radio station Tunes 92.5 in Watertown.

As the station manager, “I had to hire DJs, decide what the music was going to be, develop a business plan and come up with a name for the station,” she said. “I grew a lot from the experience.”

Ms. Loonan worked for Tunes 92.5 for about two years before joining Time Warner Cable Media, where she said she now works with more than 200 different clients a year.

She said she attributes her work ethic to her parents. Her mother, Dianne H., is a teacher at H.T. Wiley
Intermediate School in Watertown, while her father, Richard D., is a mail carrier for the U.S. Postal Service in Watertown.

“They could retire any day if they wanted to, but they’re still working because they love what they do,” she said. “I think my work ethic also comes from doing what I love.”

— Ted Booker

Jennifer_Loonan_WEB

The Jennifer S. Loonan File

Hometown: Watertown

Professional position: Advertising account executive

Family: Parents, Richard D. and Dianne H. Loonan; brother, Stephen R.; sister, Barbara E. Loonan

Education: Bachelor’s in marketing, Rochester Institute of Technology, 2001; Master of Business Administration in marketing management, RIT, 2002

Community involvement: Secretary, Watertown Sunrise Rotary Club; co-chair, Taste of the Town festival in Watertown; former board member, New York State Zoo at Thompson Park; Class of 2012 graduate, Jefferson Leadership Institute

Last book read: “Orange Is the New Black: My Year in a Women’s Prison” by Piper Kerman