F.X. Caprara Honda is now open on Bradley Street

Employees and customers take to the showroom at the new F.X. Caprara Honda dealership, which opened Monday on Bradley Street, just off Interstate 81. Photo by Justin Sorensen, Watertown Daily Times.

Employees and customers take to the showroom at the new F.X. Caprara Honda dealership, which opened Monday on Bradley Street, just off Interstate 81. Photo by Justin Sorensen, Watertown Daily Times.

They say nothing beats that new car smell, and the newly-opened F.X. Caprara Honda dealership on outer Bradley Street is ripe with it.

The 38,000-square-foot facility, co-owned by brothers Charles G. and William F. Caprara, officially opened for business on Monday. The large, blue-and-white building sits just east of Interstate 81 in the town of Pamelia and is the first business to open there as part of an 88-acre corporate park owned by Purcell Construction Corp.

Currently featuring more than 300 new Honda vehicles — from Accords to Pilots — on a fresh asphalt lot, the dealership also has a large indoor showroom, a service center with 12 service bays and 10 lifts, an automotive parts center, a second-story space for managerial offices and conference rooms, a waiting room and a “Kids Zone” for children to play in.

Charles Caprara said construction of the dealership, which employs about 75 people, was a locally-sourced project.

“The building was built by everyone here in the north country,” he said. “We utilized all local services.”

Both brothers agreed that keeping all aspects of the dealership local is a way of showing their family’s commitment to the north country.

“My dad was probably one of the first car dealers in Pamelia when he opened in 1974,” Charles Caprara said. “Forty-two years later, here we are again.”

The dealership is the first Honda sales location to come to Watertown in six years, after DealMaker Honda closed its doors on Route 11 in August 2010. It is also the only Honda sales and service location in the north country.

“Our territory would be from Pulaski to Potsdam,” Charles Caprara said. “We’re eager to do a lot of business. It’s amazing the loyalty that people have to the product. No one is fickle when they buy a Honda.”

Less than two hours into opening on Monday morning, William Caprara said business was off to a good start.

“We’ve already sold three or four cars this morning,” he said. “And when we turned on the website this morning we already had several hits for our service center.”

Sharon A. Armstrong, of Watertown, was one of the first customers on the lot. She traded in her old Honda CR-V for a new, Cocoa-colored model.

“I’ve never had a bit of trouble with my Honda,” she said. “Charlie convinced me to buy a new one. I’m pretty excited about it, I got pretty much exactly what I wanted.”

Ms. Armstrong said she is also happy to know that she can have her Honda serviced locally if she ever needs repairs.

“I think its great; I’ve been waiting for Honda to come back,” she said.

The Caprara brothers said they expect to host an official grand opening ceremony at the dealership in about a month.

For more information about the F.X. Caprara Honda dealership, visit fxhonda.com.

By Eli Anderson, Watertown Daily Times