You want more sales. More visitors to your website. You want people hungry for your product to eat right out of your hand. As you sleep, you imagine your email list growing and growing, with an email open rate larger than your biggest competitor. You have everything you need to achieve this: the website, the perfect opt-in, a high-demand product, everything.
Or doooo you?
If your traffic is nil and your numbers on Google Analytics are making you cry, you need to find out why, most ricky-tick. Based on past clients who have struggled with this very issue, we have compiled the top five reasons why no one is visiting your website, and what you can do to turn things around.
1) Your Branding is Lackluster
Branding is often misunderstood. Ask someone about their brand, and you might hear them talk about their logo. This is because the traditional definition of branding is based on the color, shape, size, and font used to create a logo.
But my friends, branding is so much more.
While the logo is certainly an element of your brand, it isn’t the end-all, be-all. Branding is how you are able to control the way people think and feel when they see your logo or hear your company’s name. That means when they visit your site, they need to be pulled in by your message and your mission. One should know within five seconds of landing on your home page what it is you do. If this isn’t happening, your branding may be out of sync. Maybe even non-existent.
Clear, crisp branding also makes you stand out like an expert. If you were to visit a website that lacked character versus a website that pulled you in with plenty of character, which site would you peruse?
Get clear on your branding and invest in the change. The sharper you look, the more traffic you’ll see.
2) You’re Not Blogging
I saw that eye roll. I see it quite often, actually. Business owners think blogging is for the birds. Some are under the misconception that blogging is a complete and total waste of time.
But what if I told you that a single blog post could be your ticket to a sale?
Blogging is a highly encouraged form of inbound marketing that uses targeted content. Targeted content is the kind of content internet users seek when they sit down with Google. For example, if someone Googles the term “need website visitors,” Google will send out a bunch of bots to find legitimate, purposeful content that matches that search.
By writing blog posts with targeted content, you’re essentially opening the door to your website to invite people in. The more you blog, the more you become BFFs with Google.
3) Your Website is Clunky
Think about the way you navigate a website when you land on it. You see the home page first, look for the menu bar second and click on your desired location third. Sometimes you might see an image you want to click on, so you head over to it. Other times you might get distracted by an opt-in, so you sign up for the offer and move on.
No matter where you go or what you might get distracted by, the website you land on should be navigable at all times from all angles. It should be easy to look at and easy to search.
If your website is poorly designed, doesn’t load quickly, and gets people lost almost immediately, you’re compromising one of the most important pieces of your business.
The truth is, you have approximately seven seconds to grab the attention of your visitor or they’re gone. They’ll zip back out into cyberspace to find a website that is user-friendly, easy to navigate, and doesn’t look like a fifth-grader built it.
Your website is most often your first impression. If it’s clunky, your visitors will think the work you deliver is clunky, too.
4) You’re Not Sharing on Social Media
Social media can be a bear. With so many social channels to choose from, it can be overwhelming for some. As a result, we resist sharing and eventually give up because we think it does no good.
I encourage you to not give up.
Creating a presence on social media takes time. But even if you have a small following, sharing and engaging with others is the secret sauce to your success. Start by choosing three social channels that resonate with the work you do. Decide to put a few hours a week into posting your content. But coupled with this, decide to like, share and comment on others’ content.
Make friends with others. Play nice. Build relationships. If you stick to this strategy, you’ll soon discover that many people out there are on your side and happy to share your content. Before you know it, your Google Analytics numbers will increase, and you’ll be a happy camper.
5) You’re Using the Wrong Keywords
Keywords are tricky. We get it. Over the past 10 years or so, the use of keywords in web content has changed. Site builders used to use a method now dubbed as keyword stuffing, where they would stuff the same word (or series of words) over and over again into as much content as possible all over the site.
Google won’t let you pull this stunt anymore. That’s why using long-tail keywords to help narrow down a search is where it’s at. This is because these keywords are associated with more qualified traffic.
For example, thousands of search options will pop up if you use the words “cake maker.” But if someone is searching for a cake maker in Virginia, using keywords in blog posts like “cake maker in Virginia” will knock other prospects out of the way and shoot you to the top of a Google search.
Using keyword research tools is helpful, too. Don’t go it alone.