Seek Online Reviews…the best thing you can do for your business this season

Brooke Rouse

Many businesses are cautious to encourage customers to leave reviews. Our hope is that every business is doing their very best to serve the customer, so that the potential of negative reviews won’t be an issue. There are always people who will find a reason to complain; however, a majority of people who go online to place a review do so because they are pleased with the experience.

    Online reviews can help increase your exposure on the internet, for no cost. There are several sites that are used nationwide when people travel, move to a new place or seek out a new product or service.  If you do not exist online, the customer may never find you. Some of the most popular review and search sites are Google, Facebook, Tripadvisor and Yelp.

    The first step is to type your business into your computer browser. See what comes up. There may be several places where your business is listed and may already have reviews that you did not know about. Take the time to click the link. Nearly every site soliciting reviews for businesses will have a tab to ‘claim your business’ or a place where it asks ‘is this your business?’. Click there and proceed with the steps. You will verify your business information and be able to provide additional information: keywords, website, hours, photos, descriptions, etc. Take the time to make a folder on your desktop with all of this information so that you can quickly upload it and copy and paste it to several sites. They all ask for the same information.

    Claiming your listing and enhancing it with information and photos will help more people find you and be attracted to your business. It will also encourage your customers to post a review because they know you have taken the time to present the business in a professional way. Note that all of these sites will offer you the opportunity to upgrade, for a fee. This is always optional and you can consider the benefits as part of your marketing plan.

    Review sites are applicable to every type of business. Tripadvisor is extremely popular with travelers or people in a new place and includes restaurants, attractions, tours, community features, transportation, museums, etc. All of the other sites are comprehensive and host review pages for all categories of business: hardware, landscaping, home repair, child care, mechanics, hair dressers and on and on.  Start with the popular sites mentioned above. Be aware that they also each have a verification process to ensure the listing is connected to a physical address. These are all map-based websites and mobile applications; therefore, the physical address is the most important. Pay attention to that process and be sure to complete all steps.

                Once your listings are updated, you can encourage customers to post reviews…throw a little card in your bag or with the receipt when you know you have a satisfied customer. Provide them with the sites and thank them for their business. People love being a part of small business success! And if there are businesses you love, be sure to get online and give them a 5-star rating.

BROOKE ROUSE is executive director of the St. Lawrence County Chamber of Commerce and Tourism Promotion Agent. She is a business owner, holds a master’s degree in tourism and is a former SUNY Canton Small Business Development Center Advisor. Contact her at brouse@stlawrencecountychamber.org or 315-386-4000.