The Business of Small Business

KRISTEN AUCTER

President Calvin Coolidge stated that “the business of America is business” and although the statement was made in the 1920’s it still rings true today. The encouragement of entrepreneurship across the country idealizes our willingness to take risks and reach for the stars. The successful businesses that run through our small towns and communities provide the nourishment to keep that enthusiasm and those dreams alive.

    Small businesses create a strong middle class, give back exponentially to the community and have been, throughout the nation’s history, the primary source of job creation in the country. It is our job as consumers to continuously provide support to perpetuate the cycle of success to the business owner and the communities we live in.

    According to the Small Business Administration, small businesses make up 99.7% of US employer firms. Since the last recession they have accounted for 67% of the new jobs created! Those statistics alone should make people want to identify how to continue our small business revolution. Here are some ideas on how you, as a consumer or business, can do just that:

  1. Shop there! This one shouldn’t need much of an explanation. Visit their businesses. Use their services. Make it a habit to check what they have available before going to larger box stores.
  2. Participate in “Small Business Saturday”. Since 2010 American Express has been encouraging consumers to skip Black Friday shopping and support their local small businesses. The campaign was launched in an effort to aid small businesses in gaining exposure and to change the way consumers shop in their own community. Many Chambers of Commerce, including Lewis County’s, open their doors on that day as a welcome station. Providing lists of business open for the day, reusable shopping bags and goodies for kids or pets who may be tagging along!
  3. Encourage your friends and family to shop local. Everyone hates the dreaded question “what do you want for your birthday/Christmas/graduation etc”. Let them know you love what the local shops have to offer. It not only gets you what you want but introduces a new customer to those businesses.
  4. Look into community gift certificates. Many local Chambers offer gift certificates that can be used at multiple participating businesses in the area. Lewis County will have Chamber Ca$h available as of June 1st. It is a dollar for dollar match that will allow the recipient to purchase goods and services locally!
  5. Organize a community event. Small Business Saturday doesn’t have to be the only day of the year to step foot in the doors of these businesses. Be creative and host an event that encourages people to become aware of what hidden treasures your community has.
  6. If you enjoy your experience provide a good review. Yelp, Google and Foursquare are all review sites that other people use when making decisions where to shop. It is the new “word of mouth”. It will increase their visibility in search results and continues to foster that sense of trust in small businesses.
  7. Network. Network. Network. Business After Hours are a great way to know what is new in the community. Most small businesses start out of someone’s home. While these businesses might not have a store front to visit this doesn’t mean they aren’t exactly what you are looking for and you can help them grow. As a Chamber we encourage these new, up and coming businesses to come to Chamber events to let people know what they have to offer.
  8. Collaboration. Do you own a small business? Do you have skills or insight that might be a benefit to someone just starting out? Reach out to your Chamber to host a speaking event in a local speaker series at a free or discounted price.

   Beyond creating jobs, investing in locally owned small businesses keeps money in your community to support other important initiatives through the local sales tax earned. Education, law enforcement and emergency services, parks, and other publically funded programs all benefit immensely.

And, of course, shopping at local small businesses creates a unique experience you can’t have online. Small businesses tend to provide a more personal customer experience and offer special things you wouldn’t find elsewhere.

Kristen Aucter is the president and CEO of the Lewis County Chamber of Commerce. Contact her by emailing kristen@lewiscountychamber.org.