August 2016: Small Business Success

Understand options for crowdfunding

Jennifer McCluskey

Jennifer McCluskey

Crowdfunding, using various internet platforms like GoFundMe and Kickstarter to reach multiple investors, has been increasing by leaps and bounds over the last few years. So is crowdfunding a possibility for your business?

Certain types of products or businesses work better for crowdfunding than others. New and exciting businesses and products, nonprofits that can help people connect to a cause, or anything else that could get regular people excited to donate their hard-earned money may do well with crowdfunding. [Read more…]

August 2016: Business Tech Bytes

Health care IT advances across region

Jill Van Hoesen

Jill Van Hoesen

Health care IT is undoubtedly a north country industry that has seen scores of advances. This year, you have most likely found that health care providers have successfully transitioned from a primarily paper-based system to a technology-driven digital one.

Where consumer health care cost savings is questionable, better patient care, which allows patients to be more actively engaged in their own care and ultimately healthier, can be credited to these IT advances. [Read more…]

August 2016: Commerce Corner

Workplace wellness: It really can be fun

Brooke Rouse

Brooke Rouse

Many of us spend a long day sitting in front of a computer, eating lunch at our desks, and eventually feeling the negative impacts of this routine on our health and wellness. When you think about it, this daily practice is not normal. Even on your biggest “couch potato” day at home, it is unlikely that you will sit in a chair in front of a screen for eight hours straight, unless of course, there is a great series marathon on Netflix. [Read more…]

August 2016: Agribusiness

Come grow with us in the north country

Jay Matteson

Jay Matteson

If you are driving on Interstate 81 in the Watertown area, you may have noticed two very large Holstein dairy cows watching you drive by. Their faces are almost 11-feet tall and nearly 8-feet wide. That’s a large Holstein by any standard. [Read more…]

August 2016: Nonprofits Today

Embracing the call to ‘Lives Matter’

Bob Gorman

Bob Gorman

In September 1976 my brother, Jim, was shooting baskets with fellow members of the Morgan State University basketball team. It was “open gym” so other students were nearby shooting baskets as well.

No big deal, except for one minor detail: Jim had just shown up on campus as the first white player to receive a basketball scholarship to Baltimore’s “historically black” Morgan State. [Read more…]

August 2016: Entrepreneur’s Edge

How to get your content to go viral

Joleene Moody

Joleene Moody

You need more traffic to your site. More interest in your articles. More reaction to your action. You’ve been told a thousand times that the key to making you a master on the web is to create viral content. And so you attempt to do so. But nothing happens. No one tweets you. No one shares you. Basically, no one loves you. So how do you turn things around so your content is contagious? Easy peasy. [Read more…]

July 2016: Agri-business

One man’s junk is another’s necessity

Jay Matteson

Jay Matteson

It is not unusual to encounter situations where farms keep old equipment and materials that may appear as “junk” to the non-farm public. Old tractors, farm machinery, and building materials may be kept by the farm for later use as replacement parts or building materials. Old tires may be kept for use to hold down plastic film placed on bunk silos storing animal feed. Farmers have always been masters of the three “Rs” of waste reduction: reduce, reuse and recycle. The three Rs apply when they keep old equipment to use for parts or to make devices to help complete daily farm chores. [Read more…]

July 2016: Entrepreneur’s Edge

Don’t give up because it didn’t happen

Joleene Moody

Joleene Moody

Are you familiar with the 80/20 rule?

It’s originally known as the Pareto Principle and it basically says that 20 percent of any input creates 80 percent of the result.

In other words, only 20 percent of you will do whatever it takes to become a self-sustaining entrepreneur. [Read more…]

July 2016: Business Tech Bytes

Optimize your web user experience

Jill Van Hoesen

Jill Van Hoesen

It’s your website but you need to make Google happy or your search ranking will suffer. So what makes Google happy these days? Is it responsive or adaptive design? Are you familiar with either or are you still supporting two versions of your website, one for mobile users and one for desktop users? [Read more…]

July 2016: Small Business Success

In business, school is never on break

Sarah O'Connell

Sarah O’Connell

One of the basic tenets of good small business management is to keep learning as much as you can about the business you’re in, whether it’s watching the horizon for up-and-coming trends in other parts of the country, observing what innovations or new products are being introduced in your industry or scanning trade publications and websites to check out ways to make your business more successful. [Read more…]