A Change In Job, But Not A Change In Mission

Alyssa Couse

Since my last article, quite a bit has changed, both personally and within the agriculture industry. 

    First, I’d like to reintroduce myself as the new director of member services and industry relations for the Northeast Dairy Producers Association. The NEDPA Mission Statement reads: 

    “The Northeast Dairy Producers Association is an organization of dairy producers and industry partners committed to an economically viable, consumer-conscious dairy industry dedicated to the care and well-being of our communities, our environment, our employees and our cows.” 

    This not-for- profit organization serves its members by providing them with timely updates within the dairy industry, working on current issues, and supporting them and the good work they do for their land, animals, families, and their communities. One key issue that has been a focus recently is agricultural labor. The passing of the Farm Laborers Fair Labor Practices act in mid-July, which is due to take effect in January 2020, could affect some farms significantly looking forward, but the uncertainty of what the future farm workforce will look like is greater now than ever. 

    While putting together a newsletter a couple weeks ago, I read an article that has been thought-provoking ever since. The article was titled “A vision of the future dairy workforce” by Richard Stup, of Cornell University’s Ag Workforce Development team. It addressed the current stigma surrounding farm work: low skill, low-wage jobs in a high-skill, high-wage economy. This has made recruiting, hiring and retaining quality workers a tremendous challenge. The dairy industry specifically seems to be at a turning point when it comes to the future of farm labor.  

    “The future of the dairy industry in the U.S. depends on reducing or eliminating low-skill jobs and replacing them with technology and high-skill jobs. This process is well underway, with the adoption of self-guided farm machinery, group calf feeders, robotic feed pushers and automatic milking systems.” said Ricard Stup, Ag Workforce Development . 

    As technology develops and farming becomes more technical and precise, the skills needed to be successful in the industry will also evolve. Cattle genetics continue to improve and with research and development, people are better able to understand which management strategies make cows the most comfortable, most productive, and most free to do what they do best, be cows. 

    According to Dr. Stup, the future dairy farm employee will need an enhanced set of skills such as heightened critical thinking and problem solving, systems analysis, and will need to not only be compassionate and nurturing, but also well educated and data savvy. These are the skills that make for a successful middle to upper manager on farm today, but these skills will need to be characteristics of employees of all levels. 

    The agriculture industry cannot simply wait around for the next generation of ideal farm workers to emerge; the need is now. It is no secret that it is incredibly difficult for farms to attract and rely on a local labor force, especially in times of extremely low unemployment rates. Thus, the industry has had to turn to a workforce of immigrants and people of diverse backgrounds. This process is often complicated with differences in lifestyle, language barriers, and navigating through paperwork and regulations. However, most foreign workers come with an invaluable work ethic. As their birth rates decline and more opportunities arise in their home countries, U.S. agriculture is in growing need of a larger demographic of future employees. 

    So where will the rest of the future ag workforce come from? They will most likely be new to the farming lifestyle and not born into the family business like in generations of the past. Many students are studying animal science and related studies simply because they love animals and want a career with them. Like our farm managers today, future employees will need to be versatile and embrace the balance between manual labor as well as office work, such as navigating cattle health software. Some will enter the industry to fulfill their calling to feed others and desire to do an essential work. The future of farm labor will no doubt be diverse. As the industry evolves and becomes more technical, more high-skill, there’s hope that farm labor will become a sought after, fulfilling career. 

Setting Goals In Life And Business

Kristen Aucter

“A goal is a dream with a deadline” – Napoleon Hill.  

Goal setting is one of the most important life skills you can have to help accomplish whatever you put your mind to. One of Henry Ford’s most famous quotes is “Whether you think you can, or you can’t – you’re right.” Here are some reasons why goals are so important in our lives:  

1- Goals help you be who you want to be. You can have all the dreams in the world, but you if you fail to act on them, how will you get where you want to go? When you know how to set goals, and start going after them, you will be creating a new path of action that can take you step by step towards the future you deserve, and more importantly, the future you want.  

2- Goals stretch your comfort zone.  

in pursuit of your goals you may find yourself talking to more people, attending new events, joining different associations, enrolling in unique training workshops or many other activities. Pushing yourself past your normal comfort zone is the fastest way to grow and have life satisfaction.  

3- Goals help boost your self-esteem and confidence. When you set a goal, and follow through, you have proven to yourself and others that you’ve got what it takes to get things done. Goals not only increase your confidence; they also help you develop an inner strength. 

4- Goals help you rely on yourself. Don’t let the people around you decide your life for you. You can take charge of your life by setting goals and making plans to reach them. Once you get into a goal setting habit you will notice that you feel more assertive and independent. People around you may also start to notice your presence. Goals enable you to turn the impossible into the possible.  

5- Goals improve your mindset and help you move forward. Moving towards a positive direction is much better than doing the same thing but moving backwards. The momentum you will gain is a real-life energizer.  

6- Goals leads to empowering emotions. Studies have shown that people who set and reach goals are readily performing at their best and are generally satisfied with their life overall.  

Goals utilize a proven concept such as the SMART system from fitsmallbusiness.com for creating attainable goals. 

    Whether it be in your personal or professional life, breaking down seemingly hard to achieve goals into small, manageable and practical steps will give you the ability to turn your “someday dreams” into real-life accomplishments. 

Today For Tomorrow: The power of endowment

Rande Richardson

“The best time to plant a tree was 20 years ago. The second best time is now.” — Chinese Proverb 

More than ever, nonprofit organizations providing valuable services that enrich and enhance our lives are finding the wisdom and necessity of diversifying their revenue. Just as in the private sector, survival is enhanced when there are reliable streams of operating funds. Just as there are short-term, near-term and long-term needs, there should be a resource approach built with each in mind. 

    Currently, over 150 nonprofit organizations, churches and schools serving Jefferson, Lewis and St. Lawrence counties have committed to ensuring their long-term viability by partnering with the Community Foundation. Through these partnerships, they have consciously established and built dedicated resources for the purpose of creating a financial bedrock for the sustainability of their work and mission and best stewardship of gifts entrusted to them. While organizational endowments are not a one-size-fits-all proposition, I can point to many charitable organizations, large and small, whose strength has been enhanced by a permanent fund with the accountable discipline only an endowment brings. 

    This approach continues to be of interest to donors who seek to extend their annual giving beyond their lifetimes. Individuals often prefer to make major gifts, including legacy bequests, to provide support for specific charities that will remain in place in perpetuity or to those charities for specific purposes. Recognizing the importance of annual support, the typical Community Foundation donor creates or adds to a permanent endowment for multiple charities at various percentages. Contributing to an endowment provides an enduring gift that can support programs, projects, buildings and initiatives that the donor may have helped previously provide for. 

    This is a primary reason why the Community Foundation now routinely couples grants with an incentive to help build protection for the initial capital expense. To that end, we are currently doubling gifts to build endowments for over 30 local organizations. Just as in life, it is wise to consider the ability to maintain, improve and properly care for things we have made investments in. Even for smaller charitable organizations, an endowment demonstrates to the community and donors a long-term thinking and a commitment to building capacity for the future. In many ways, earnings from endowments help complement and maximize the annual giving that is so critical to fulfillment of mission. This may draw further support from those who wish to provide for an institution that has stability, longevity, permanence and strength. 

    While some may point out that an endowment is of minimal help until it reaches a certain level, taking the first step to proactively focus on the long-term may help a nonprofit’s most loyal supporters see a clear pathway to do the same. The endowment goal should be aligned with realistic levels of giving for this institution even though organizations often underestimate the ability of one donor to be a game changer for future strength. By demonstrating to donors a responsible, stewarded mechanism to perpetuate their support, the case becomes more compelling. Community Foundation endowments help build even more confidence knowing that there is an additional layer of oversight and accountability through leadership changes over time. Being able to stipulate alternate uses for endowment funds in the event an entity ceases to exist is also incredibly powerful from a donor advocacy perspective. This aligns closely with the sanctity of donor intent knowing that what an organization does is likely the ultimate motivation for the gift over the organization itself. The delivery of that program or service may someday be offered in an alternate form. 

    Whether you are a board member, donor or employee, if you believe that the work your organization does is important enough to support today, finding ways to support that mission long-term should be equally critical. As with a savings or retirement program, there is no substitute for starting early. Endowment gifts help ensure that legacies are best remembered for generations to come, in service of the things about which you care most. Ultimately, this protects the investments you’ve made in those causes during your lifetime and has the potential to provide many times the impact of a gift made in one lump sum. When the generosity of the past is combined with the actions of today’s donors, a powerful effect is created, making both acts of kindness more powerful and far reaching. Together, this helps increase the chance that organizations that are here for good can remain here for good. 

Rande Richardson is executive director of the Northern New York Community Foundation. Contact him at rande@nnycf.org. 

Lead-Based Paint: Notice requirements imposed by Federal law

Kevin Murphy

In 1978 the federal government banned consumer uses of lead-based paint, thus effectively stopping the use of lead-based paint in all housing across the country. Prior to that date, lead-based paint was widely used including in housing and homes constructed prior to that date.  If properly managed lead-based paint poses little, if any risk to human health. If allowed to deteriorate (peeling, chipping, chalking, cracking, damaged, or damp), lead-based paint is a potential hazard. It can cause serious health problems, especially to children and pregnant women. 

Homebuyers 

    Federal law requires that before being obligated under a contract to buy housing built prior to 1978, buyers must receive the following from the seller:  

  • An EPA-approved information pamphlet on identifying and controlling lead-based paint hazards titled Protect Your FamilyFromLead In Your Home.  
  • Any known information concerning the presence of lead-based paint or lead-based paint hazards in the home or building.
  • For multi-unit buildings, this requirement includes records and reports concerning common areas and other units when such information was obtained as a result of a building-wide evaluation.
  • An attachment to the contract, or language inserted in the contract, that includes a “Lead Warning Statement” and confirms that the seller has complied with all notification requirements.
  • A 10-day period to conduct a paint inspection or risk assessment for lead-based paint or lead-based paint hazards. Parties may mutually agree, in writing, to lengthen or shorten the time period for inspection. Homebuyers may waive this inspection opportunity. If you have a concern about possible lead-based paint, you may secure a lead inspection from a certified inspector before buying. 

Renters 

    Federal law requires that before signing a lease for housing built before 1978, renters must receive the following from your landlord:  

  • An EPA-approved information pamphlet on identifying and controlling lead-based paint hazards, Protect Your FamilyFromLead In Your Home. 
  • Any known information concerning the presence of lead-based paint or lead-based paint hazards in • For multi-unit buildings, this requirement includes records and reports concerning common areas and other units when such information was obtained as a result of a building-wide evaluation. 
  • An attachment to the contract, or language inserted in the contract, that includes a “Lead Warning Statement” and confirms that the landlord has complied with all notification requirements.

Property Managers and Landlords 

    As owners, landlords, agents, and managers of rental property, you play an important role in protecting the health of your tenants and their children. Buildings built before 1978 are much more likely to have lead-based paint. Federal law requires you to provide certain important information about lead paint before a prospective renter is obligated under lease to rent from you. 

Landlords must give prospective tenants of buildings built before 1978: 

  • An EPA-approved information pamphlet on identifying and controlling lead-based paint hazards, Protect Your FamilyFromLead In Your Home.  
  • Any known information concerning lead-based paint or lead-based paint hazards pertaining to the building. 
  • For multi-unit buildings this requirement includes records and reports concerning common areas and other units when such information was obtained as a result of a building-wide evaluation. 
  • A lead disclosure attachment to the lease, or language inserted in the lease, that includes a “Lead Warning Statement” and confirms that you have complied with all notification requirements. 

Real Estate Agents and Home Sellers 

    As real estate agents and home sellers, you play an important role in protecting the health of families purchasing and moving into your home. Buildings built before 1978 are much more likely to have lead-based paint. Federal law requires you to provide certain important information about lead paint before a prospective buyer is obligated under a contract to purchase your home. 

Real estate agents must:  

  • Inform the seller of his or her obligations under the Real Estate Notification and Disclosure Rule. In addition, the agent is responsible if the seller or lessor fails to comply; unless the failure involves specific lead-based paint or lead-based paint hazard information that the seller or lessor did not disclose to the agent. Read the regulations that includes these requirements. 
  • Provide, as part of the contract process, an EPA-approved information pamphlet on identifying and controlling lead-based paint hazards titled Protect Your FamilyFromLead In Your Home. Attach to contract, or insert language in the contract, a “Lead Warning Statement” and confirmation that you have complied with all notification requirements. 
  • Provide a 10-day period to conduct a paint inspection or risk assessment for lead-based paint or lead-based paint hazards. Parties may mutually agree, in writing, to lengthen or shorten the time period for inspection. Homebuyers may waive this inspection opportunity. 
  • A copy of the pamphlet Protect Your FamilyFromLead In Your Home is available at: 

https://www.epa.gov/sites/production/files/2017-06/documents/pyf_color_landscape_format_2017_508.pdf 

Kevin C. Murphy is a member of the Wladis Law Firm, P.C., located in Watertown and Syracuse. He concentrates his practice in the areas of environmental compliance and litigation; environmental and white-collar criminal defense, and complex litigation matters. Contact Mr. Murphy by emailing KMurphy@WladisLawFirm.com.

Property Mixed For First Six Months of 2019

Lance Evans

The first six months of 2019 have seen mixed results in terms of real estate sales in Jefferson, Lewis, and St. Lawrence counties. Overall, 2019 single family home sales are up slightly in the tri-county area, while days on the market (the time from when the listing contract is signed until the purchase offer is signed) declined when compared to January to June 2018. Depending on the location the median price for a home either stayed relatively flat or rose. It should be noted that the “median price” is the middle point for real estate prices. It is not the same as the average price. The median price is the price in the very middle of a data set, with exactly half of the houses priced for less and half priced for more. 

    Sales of other types of property (commercial, land, and multi-family) in the tri-county area declined year over year. Again depending on the county, the price and the days on the market varied. 

    Looking at Jefferson County, sales of all property and single-family homes rose slightly with an increase of 1 to 2 percent over the previous year with 582 properties selling of which 489 were single-family. The change in year to year days on the market was flat with the number for all property up a day to 127 and down a day for single-family home sales to 107. The biggest change was median price which rose 5.4 percent to $128,000 for all property types and 8 percent to $140,500 for single family units. 

    Lewis County was a different story with declines seen in the units sold and a rise in the days on the market for all property and for single-family homes. Property sales for all types dropped 26 units to 105 and days on the market increased to 214, up over a month from 2018. The price stayed about the same, declining 1 percent to a median of $90,000. The number for single-family homes were similar with a drop of 23 units year over year, a decline of about 1 percent in median price to $110,000. There was a seven day increase to time on the market to 146 days. 

    The market was mixed in St. Lawrence County. The overall number of units sold declined by over 3 percent to 334, while the median sale price also went down by about 6 percent to $80,000. A bright spot in property sales was the thirty-four day drop in time on the market to 194 days. By contrast, single family home sales increased by 9 percent to 313 units. Similar to all property sales, the price declined, however it was only a 2 percent decline to $90,000. Days on the market also fell by over a month to 184 days. 

    These figures are in line with New York State data which is similarly mixed. Statewide, the median price of single family homes increased 5.8 percent over the period in 2018. Days on the market dropped 3.7 percent and the number of units sold decreased 5.2 percent. 

    The National Association of Realtors (NAR) notes that, through May, sales for the year are down about 1.1 percent while the median price increased 4.8 percent and days on the market were flat. Narrowing it to the Northeast (Connecticut, Maine, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont), NAR said that this region experienced the biggest increase in sales. 

    What does this mean to buyers and sellers in our area? Overall, the tri-county market is healthy through the first six months. If the trend continues, housing sales will be equal to last year with modest increases in price and sales happening a little faster. With interest rates still relatively low, it may be a great time to buy. 

    One word of caution, in certain areas within the tri-county region, sales, median price, and/or days on the market may vary greatly from the above figures. Similarly, certain types of property or price ranges may also experience stronger or weaker sales. Your best source of information is a Realtor. He or she can give you a much more focused report that will fit your needs and desires. 

Pollinator Partners In The North Country

Randy Young

The New York State Department of Environmental Conservation (DEC) understands the critically important roles bees and their pollinator partners—bats, butterflies, and wasps—play in supporting public health, our ecosystems and our economy. That is why DEC is abuzz with activity designed to support honey bees. 

    A honey bee’s daily job of collecting and discarding pollen is a heavy workload for a flying insect that only weighs .00025 pounds; 4,000 bees together weigh just one pound. Despite their size, New York’s ability to produce crops such as apples, grapes, cherries, onions, pumpkins, and cauliflower relies heavily on the presence of these and other pollinators. According to the U.S. Department of Agriculture, pollinators provide approximately $344 million worth of pollination services to New York and add $29 billion in value to crop production nationally each year. 

    Honey bees can fly up to 12 miles per hour and visit as many as 100 flowers each day to collect nectar. These bees live only five to six weeks and can produce about one tablespoon of honey during their lifespan. It takes the work of several hundred bees to fill a 9.5-ounce jar of honey. 

    Unfortunately, honey bees and their pollinator partners are facing a host of threats that are harmful and, in some cases, deadly. These threats include: 

  • habitat loss;
  • non-native species and diseases;
  • pollution;
  • pesticides; and
  • climate change.

These are just a few of the threats these species face. To combat these threats, DEC works with its partners to support the four priorities of Governor Andrew M. Cuomo’s Pollinator Task Force, which works to conserve and grow the state’s pollinator populations. Priorities include sharing best management practices with pollinator stakeholders, enhancing habitat, research and monitoring, and developing educational outreach programs for the public. 

    With a third round of funding from the state’s Environmental Protection Fund (EPF) allocated in the NYS 2018-2019 budget to implement the Pollinator Protection Plan, New York continues to make great strides restoring the health of pollinators. Our state’s leading efforts to promote the health of pollinators include policies to enhance foraging habitats, the creation of an inventory of wild pollinators, and encouraging pollinator-friendly planting and the use of natural forms of pest management on state lands, just to name a few. 

    For instance, the state Department of Agriculture and Markets is expanding its NYS Grown & Certified marketing program to include honey producers. The program markets local farmers and producers that adhere to food safety and environmental sustainability standards. To be eligible, honey producers must harvest 100 percent of their honey in New York and must successfully complete Cornell University’s Honey Food Safety Best Practices Manual test and label their honey products accordingly. Applicants must also submit the Honey Bee Health Information form and are required to have a bee health inspection every two years. These efforts are in addition to the state’s creation of a Technical Advisory Team that assists beekeepers in identifying and combating the causes of poor hive health. 

    DEC staff are also diligently working to educate the public on ways to reduce the use of pesticides and herbicides that could be harmful to pollinators. Additionally, the agency has a dedicated hotline to report pollinator incidents (a situation where several bees or other pollinators have died or appear to be dying). The public can call DEC’s Pesticide Program Headquarters at 1-844-332-3267 to report it. 

    We also participate every year in promoting “Pollinator Protection Week,” which highlights New York’s key pollinators, including butterflies, hummingbirds, and bees. This past June, Governor Cuomo issued a proclamation commemorating the importance of pollinators to New York’s environment and agricultural economy and affirmed New York’s commitment to promoting the health and recovery of the state’s pollinator population. 

    Recently, DEC’s Region 6 operations staff and wildlife experts planted approximately one-quarter acre of pollinator seed in a small field at Perch River Wildlife Management Area. DEC plans to increase this acreage over time in hopes of providing flowering plants to benefit the declining native bees and other insect pollinators. DEC also plants flowers at its regional substations and campgrounds to attract pollinators and encourages the public to participate by planting their own native plant species. These so-called Pollinator Pathways can make a big difference in a bee’s lifespan and will add color to properties. 

    The St. Lawrence – Eastern Lake Ontario Partnership for Regional Invasive Species Management has a brochure online that contains everything the public needs to know about pollinator pathways https://www.sleloinvasives.org/learn/educational-material/slelo-pollinator-pathway-project-brochure/ so that all New Yorkers can support DEC’s work to protect this crucially important wildlife. 

Keep your Business Healthy With The Right Funding

Jennifer McCluskey

Having access to the correct type of funding stream at the right time can be very important for keeping your business healthy. Even if you don’t need funding right now, a great regular health habit for your business is developing and maintaining a solid relationship with your bank. When you find that your business is ready for additional capital to be able to grow, you have several options: 

Loans vs. Lines of Credit 

    There are several differences between loans and lines of credit. A loan is usually a large chunk of money that is given to you by the bank to buy something specific, for which you repay principal and interest for a set time period. Loans are usually best for larger purchases like land, buildings, larger equipment, etc. When starting a business, working capital (A.K.A money to start and keep your business going for the first few months) can be built into a business loan, too. 

    A line of credit can be more useful when a shorter repayment term is anticipated. For instance, if a lawn care business needs equipment in the spring and knows they will make enough money in the summer to pay the equipment off, a line of credit might be a good idea. Or another example is if a business is doing a project for a government entity, often the business will not be paid for the project until 30 or 60 days after completion. In that case, the business could use a line of credit to cover materials, supplies, and salaries until the bill from the government entity is paid. Usually, a loan is for something specific, while a line of credit can be for pretty much anything the business owner needs, once it is set up. Another useful thing about a line of credit is that it is a revolving account that lets the borrowers draw, repay and redraw from available funds throughout the life of the line of credit. Payment and interest will only be due on the amount spent. Lines of credit will likely have a higher interest rate, however, and may be harder to get if the business owner does not have good credit or less solid performance. There often needs to be some collateral available to secure the line of credit. 

Other Types of Business Funding 

    You can seek a loan from your bank or from other banks in the area that do business lending, or there are alternative lending sources available. Sometimes your county or your town will have a loan or grant program, so it’s always worthwhile to stop by your local economic development office or SBDC to find out what funding options are available to you in your county. Contrary to popular belief there are not many grants available, and those that are often have stringent requirements like job creation. Most grants available for business owners in our area are obtained by municipalities from the state and are administered on the local level. There are a few others, such as ACCES-VR’s small grant program for people with disabilities to start a business, and larger government SBIR and STTR programs for tech companies. In St. Lawrence and Jefferson counties, there are also some small grants for artists through the SLC Arts Council. 

    Some kinds of businesses, specifically those that are scalable and may involve a patentable product or service, may be of interest to an investor. Local investment groups will usually need a business plan as well as a pitch presentation. Obtaining this kind of funding can be a challenge, but rewarding. Similar kinds of businesses, like those that have a fun product or are in the tech arena, may be able to get some funding through crowd funding, but that requires a very strong marketing strategy and the right kind of product. Loans and lines of credit have a broader application and are (relatively) easier to get. 

    If you are looking for funding for your business and would like to learn more, contact the SUNY Canton SBDC at (315) 386-7312, SUNY Canton SBDC at Clinton Community College at (518) 324-7232, or the Watertown SBDC at JCC (315) 782-9262 for free business counseling. 

What Will Happen To Our Cows?

Jay Matteson

Being good environmental stewards is in everyone’s best interest. Clean water, clean air, clean soils are critical to life. Every industry and person should conserve our natural resources and reduce our impact on the environment, especially our climate. Let’s be clear, our climate is constantly changing. As most are aware, there is a huge debate about how much is caused by humans, to what degree natural systems cause the changes, and even to what degree our sun impacts climatic cycles. In the end, the hysterical arguments and claims damage the ability of people and industries to work together, calmly, to clean up our environment and make the world a cleaner place to live for our grandchildren. It seems sweeping bold claims and major pieces of legislation are the way, instead of common, sensical, reasonable steps forward that allow for people to adopt, adapt and embrace. 

    In the New York State Legislature there is legislation, the Climate and Community Protection Act (CCPA), that is intended to make New York State the leading state in adopting climate change legislation. The CCPA requires a 50 percent reduction in greenhouse gas emissions by 2030. By 2050, the CCPA sets a standard of zero greenhouse gas emissions within New York state. Let me say that again, within thirty years, greenhouse gas emissions will be eliminated within New York state, according to the legislation. All sectors of our economy, including agriculture, are targeted. 

    In thinking about this initiative, I immediately am concerned for our dairy processing companies. Natural gas is important to our food processing industry. How will these companies operate their plants, which employ about 300 people in Jefferson County alone, if they cannot use natural gas? Thirty years is not much time to identify new technologies that can replace natural gas in food processing. How will these companies afford transforming to new technologies? We use trucks, trains and planes to transport our raw products and value-added goods across the nation. Will we tell companies you can’t license fossil fuel powered transportation in the state but if transportation comes in from outside New York state, we allow it? Will the cost of production be driven so high in New York that these companies will shutter their plants here, possibly moving to other states? If New York causes companies to move their operations to other states where the regulatory impact is less, have we created a false utopia? Whereas, supporting research and development, and rewarding good voluntary environmental stewardship efforts, might keep business in New York state. 

    What about our cows? Many of us have heard or read about efforts to regulate cow flatulence. Will our livestock be targeted in the CCPA? Will livestock be allowed in New York state? Cows do emit greenhouse gases. I’m not aware of any filters that can be placed to control dairy air. 

    Of equal concern in considering this important issue is how will sweeping new regulations impact our average citizen’s finances. I read some reports from environmental advocacy groups about how jobs will be created because of the CCPA. Certainly, some will. The real question is how many more jobs, that the average citizen needs, will be lost because companies cant keep up with regulations and mandates? If people cannot afford to feed their families and have a reasonable quality of life, the last thing they worry about is the environment. There are very few people that will live like hermits so they can be good environmentalists. 

    As I began, so will I end. One of my favorite books is Aldo Leopold’s Sand County Almanac. Aldo is regarded as the father of conservationism. The book has much wisdom about how the environment works. It is wise to do everything reasonably possible to minimize our footprints on this planet. As big and wild as it may seem, it is still the only home we have. But we humans are here, and we must measure how we impact each other in the things we do and the regulations we pass. 

FAQ In Marketing: A North Country Professional’s Cheat Sheet

Jessica Piatt

As the Director of Marketing at the Greater Watertown – North Country Chamber of Commerce, I often get asked questions about my responsibilities at the chamber. While there are many interesting aspects of my job, managing social media seems to pique the most interest. Without fail, I am asked to delineate. 

    This typically ignites a flurry of questions. With north country Businesses in mind, I have selected some of my favorite FAQs.  

I’m asked questions such as: 

  • I don’t have time; can’t I just link all our accounts? 
  • Is itreally necessary? 
  • What even is engagement?
  • How can my business benefit from it? 

    Let’s set the record straight. Yes, you can link your social media platforms to regurgitate the same content verbatim. But, just as we have all learned from the Jurassic Park franchise, just because you can, doesn’t mean that you should. When you post the same content on all your social media platforms, you might be getting the job done faster, but you’re lowering your performance in the process. Instead, consider posting similar content with copy that is unique to each individual platform. In this way you achieve the objective of getting the word out without coming across to your audience as repetitive or robotic.  

Is it really necessary? 

    You wouldn’t deny a free advertising opportunity or intentionally cut back on your customer service efforts, would you? Having a presence on social media is a place where you can increase brand awareness and engage people directly as an effective (and measurable) method to generate leads and sales. Need I say more? 

What even is engagement?  

    In essence, engagement is any time someone interacts with your social media. It comes in the form of metrics such as: likes, follows, comments, shares, re-tweets, and click-throughs. Any way people interact with you on platforms is social media engagement. Not only are these metrics essential for tracking the success of your campaigns on social media, they are an integral part of accomplishing goals in the digital age.  

How can my business benefit from it? 

    Come on people! I mean it is 2019. Having a presence on social media platforms offers your business the opportunity to highlight the services you provide or products you offer. It can also be used to enhance your brand’s other marketing efforts. Your digital presence can engage your audience and grow your consumer or client base. Ultimately, your presence on social media platforms will further your goals as an organization. 

    As the director of marketing at the Greater Watertown – North Country Chamber of Commerce, I welcome curiosity. Talking to members and interested businesses about their concerns or questions  surrounding social media platforms is one of the highlights of my job. If you are curious, I challenge you to seek understanding. Use resources such as chambers, or other organizations dedicated to promoting and supporting businesses, to gain insight. Glean from the expertise of those in your professional network. Finally, employ your findings to benefit your business. 

A Dream for a North Country Endowment for the Arts

Rande Richardson

“Art is a nation’s most precious heritage. For it is in our works of art that we reveal to ourselves, and to others, the inner vision which guides us as a nation. And where there is no vision, the people perish.” — Lyndon B. Johnson  

I am not alone in the way the arts have contributed to the quality of my life. I was blessed to have early influences from parents, teachers and other adults that fostered an exposure to and appreciation for the arts. Some of my best childhood memories occurred in an environment where arts were seen as an integral part of developing the mind, heart and soul. There was an early understanding of the relationship between the knowledge of and appreciation for the arts and the education of the whole person and the advancement of society.  

    Consider all of the nonprofit organizations that deliver music, dance, theater, visual arts, film, literature and folk arts to north country residents. Access to the many benefits of arts programs would not be possible without a commitment from both public and private sources. Nearly all of the region’s arts organizations and museums rely on this hybrid funding approach. Most would agree that the role of the arts in education, in civic life, in the economy, and art for the sake of art, is worthy of our continued and sustained investment. Arts and culture contribute more than $760 billion to the national economy and employ nearly five million people with earnings of more than $370 billion.  

    Several years ago, I was fortunate to have served as a panelist for the New York State Council on the Arts. That experience opened my eyes even wider to the many diverse forms of artistic expression and the breadth and depth of ways they are offered. In my time at the Community Foundation, I have often literally had a front row seat to the way the arts in all forms reaches deep inside the core of what makes us human. Many reading this column have similarly experienced the way the arts touch a different part of who you are.  

    I believe gifts given to the Community Foundation over the past 90 years were made to invest not only in basic human needs but also enrichment of life in our region. Over the past decade, requests in support of the arts have far exceeded available resources. Most grants to arts activities in the tri-county area are made from our unrestricted funds. Our largest endowments directed for the arts are restricted to supporting live orchestral music performed in the Watertown area and classical music in Clayton. Some donors have made generous future provisions through their legacy planning to establish or build Community Foundation endowments to benefit specific arts organizations in the region in perpetuity. This is will be transformational as arts organizations will require greater commitment of resources to survive.  

    In 1965, President Lyndon B. Johnson signed into law the National Foundation on the Arts and the Humanities Act of 1965. The act called for the creation of the National Endowment for the Arts and the National Endowment for the Humanities as separate, independent agencies. That foresight has helped ensure the survival and accessibility of the arts. One of the reasons I advocate for Watertown’s annual Concert in the Park is that there is no charge for admission. There is no barrier to experiencing the joy of the amazing gift of live orchestral music. However, keeping access affordable does not come without a cost.  

    I am fortunate to be part of very personal and meaningful conversations with those who want to leave a legacy. If there is an indication that the arts have touched them, I don’t hesitate to make the case for a north country endowment for the arts. While I am grateful for generous expressions of support for specific arts organizations, I also recognize the importance of a permanent, ongoing resource for the arts themselves, in all forms in all places, for all people, forever. Just as it has nationally, a regional endowment for the arts would help ensure the arts will always remain a priority and help leverage additional sources of funding.  

    There are programs, projects and initiatives as-yet unknown that will only happen with a shared commitment to the arts. We need an enduring resource that promotes and strengthens the creative capacity of communities across Northern New York by providing diverse opportunities for arts participation — a defining strength of our shared experience. Think for a moment about that one song that touches the deepest part of your soul. I am confident that in my lifetime, someone will leave a legacy that will forever be that song.