August 2015: Business Tech Bytes

Plan for future digital demands

Columnist Jill Van Hoesen

Columnist Jill Van Hoesen

Now that the Fourth of July is over and the last of the fireworks have been lit, the third quarter is looming already. No time is better than now to look at your business’s IT capability to support your digital demands for 2015 and beyond. Do you have the IT infrastructure to support the demand? Have you explored the risks? Before you simply install the latest security tools, you should evaluate the latest technology trends and the possible impact on your business, IT department and employees. [Read more…]

July 2015: Business Tech Bytes

Apple vs. Android battle heats up

Columnist Jill Van Hoesen

Columnist Jill Van Hoesen

Are you an Android or an Apple? I am personally a Google girl and pretty excited about the new redesigned Samsung Galaxy S6 and Galaxy S6 Edge smartphones that were recently released. They are pretty slick and have generated a lot of interest, with “Samsung placing orders for an additional million units to over 8 million,” according to a March report in the Electronic Times newspaper of Korea. [Read more…]

June 2015: Business Tech Bytes

4G LTE can help bolster efficiencies

Columnist Jill Van Hoesen

Columnist Jill Van Hoesen

The brand 4G stands for fourth-generation wireless technology. First-generation wireless was the standard analog voice service. Remember when your old analog cellphone would no longer work and “digital” was arriving on the scene? That was second generation, or 2G wireless, this included not only digital voice but data service. [Read more…]

May 2015: Business Tech Bytes

Vendor management made easy

Columnist Jill Van Hoesen

Columnist Jill Van Hoesen

Large, small or in-between, an increasingly common thread among all organizations is information technology vendor management. Vendor management finds most in the role of customer as your business navigates your numerous IT provider offerings, while trying to integrate the best functions and features from each so your business operates effortlessly. [Read more…]

April 2015: Business Tech Bytes

Wait and see with Microsoft in ’15

Columnist Jill Van Hoesen

Columnist Jill Van Hoesen

Since, at times, my column’s subject seems to follow my day job, I’ve been spending a lot of time poking around Redmond lately. You know Redmond, Wash., the home base of software giant Microsoft. [Read more…]

March 2015: Business Tech Bytes

Recognize the women around you

Columnist Jill Van Hoesen

Columnist Jill Van Hoesen

Today’s business world is very different from 50 or even 25 years ago. Advancing technology and evolving work and family roles of women have contributed to the modern business environment. The expanded role of the working woman has caused changes in many different aspects of life. According to a study by White & Rogers, “women constitute approximately 47 percent of the total labor force with most women remaining in the workforce for at least 30 years.” [Read more…]

February 2015: Business Tech Bytes

Guard against network attacks

Columnist, Jill Van Hoesen

Columnist, Jill Van Hoesen

Just a few short weeks into 2015 and we’ve had the “The Interview” Sony hack and the Central Command Twitter and YouTube account breaches, just to name a few. This is all the more reason to ensure your business and customers are not the target of cyber criminals. Last October, USA Today featured s report headlined: “Hacking a big danger for small businesses,” which highlighted the reason why cyber attacks are increasingly not just reserved for large enterprises. As breaches at Home Depot and Target dominated news reports in 2014, you and your business continue to be targets that are more at risk than ever. [Read more…]

Web design starts with a strategy

Jill Van Hoesen

Business Tech Bytes column || by Jill Van Hoesen

Now that the Internet is providing enormous amounts of consumer information and transparency in the form of reviews, price comparisons and social media sharing, creating a Web presence is just as imperative to your business’s success as the resources most commonly associated with building a brand. If you are just starting your website or planning a redesign it is imperative you focus on how and where your customers will be accessing your website and begin to differentiate yourself. [Read more…]

Business Tech Bytes: Understand value of CRM systems

It was not so long ago your business had customers. Your customers came to your brick-and-mortar building or at least called your office on a landline. This is no longer necessarily true today as the Internet has led to websites and mobile devices that enable you to reach a larger audience without geographical boundaries. With this new reach come new challenges as to how to manage a new pool of potential customers and is sometimes referred to as audience reach. Recently more and more companies are turning to customer relationship management systems or CRMs. Such systems come in all price ranges and can help your business streamline your sales processes and increase productivity and revenue while managing demographic and other audience-specific information. [Read more…]

4G LTE network good for business

Jill Van Hoesen

Jill Van Hoesen

What is 4G LTE? The term “4G” stands for fourth-generation wireless technology. First-generation wireless was standard analog voice service. Remember when your old analog cellphone would no longer work and “digital” was arriving on the scene? That was second generation, or 2G wireless, this included not only digital voice but data service. Unfortunately, the data download was still very slow and clunky on a cell phone and we were definitely not all toting around iPads and tablets since data speeds were roughly equivalent to dial-up. [Read more…]