Turnovers Are For Breakfast, Not the Workplace

KRISTEN AUCTER

One of the biggest issues facing employers is the rate of turnover. Employers are coming to realize that more often than not a quality work environment is high on the list of priorities to the average employee. Turnover is fairly common for all businesses but can have a massive impact on an organization. Turnover is disruptive, costs money, and impacts employee morale. While the financial cost is difficult to measure, effects can include things like increased workloads, overtime expenses, and reduced productivity that is often found with low employee morale. That isn’t even including things like recruitment costs or the time and money that are put into training the new people. Turnover will never be 100 percent preventable but we can at least try to manage it better.

    Every business should attempt to have some sort of strategy in place to keep employees. The following are a few ideas to start that strategy:

Saving Money

  • Do you have businesses in your neighborhood that are willing to trade with you? Is there a restaurant that would agree to employee discounts for your employees that frequent there? Network and make connections that could benefit your employees or employees on both sides.
  • Celebrate employee’s work anniversary with a check or savings bond.
  • Add pet illnesses to the list of approved uses of sick time.
  • Buy movie tickets in bulk and make them available at a discount to employees.

Valuable Time

    If there’s one thing organizations can often offer with the most gain with the least pain, it’s time off and flexible work schedules.

  • Give employees the option of working an adjusted schedule that helps them with family, school, or personal preferences.
  • Provide a once-a-month pass for a longer lunch hour with the understanding that the time doesn’t have to be made up later.
  • Give employees a free floating vacation day on their birthday.
  • Depending on seasonal workloads, add seasonal hours to your official benefits.
  • Open the office late or leave the office early on special days that show employees you care about their dedication to their families and personal lives too (First or last day of school, Halloween, Christmas Eve etc.)
  • If no face-to-face meetings are necessary and work can be done via laptop, establish a work-from-home policy one day a month.

Time off and having a say in determining their own work schedule can be a huge benefit for staff morale and employee retention.

Recognition

    Employees who are recognized for their contributions to the cause generally have higher levels of job satisfaction, are more likely to be motivated and exhibit better retention rates.

  • Just saying the words “thank you” goes a long way. Not a verbal appreciation type of person? Send an email. Copy the manager or supervisor to celebrate achievements up the chain of command.
  • Send monthly “Kudos Kards” to your team or department pointing out successes in the department.

Let your employees feel appreciated. The loyalty earned will take your business far beyond your wildest expectations.

Drive

    Studies show there is a huge connection between staff morale and retention.

  • Free coffee is pretty regular but how about adding water or tea in the mix? Offer healthy snacks in the break room.
  • A local chiropractor or masseuse might be willing to come in and do 10-minute chair massages for free in order to advertise their business.
  • A Free-the-Feet Friday can make employees feel right at home if work conditions allow for slippers or sandals; add a dollar amount that gets dedicated to a local non-profit.
  • Create a canine-friendly workplace – More and more companies are allowing dogs in the workplace. Companies that allow pets have reported a lower rate of absenteeism and a more productive environment.
  • Put your employee’s time first. Are there regularly scheduled meetings that confuse attendees and take up valuable time that could be used more efficiently elsewhere? Are you micro-managing when an employee has proven time and time again they are up to the task? It’s time to stop and consider that this might be sending a message to your staff that you don’t trust their skills and that their time doesn’t really matter.
  • Encourage employees to walk away from technology. Schedule a few 20-minute breaks a week to just spend time together and catch up. Form a group that would like to do a daily afternoon walk to get air and exercise.
  • Keep them happy with little things:
  • A note on their desk in the morning when they come in acknowledging a small scale success.
  • An incentive program that allows them to save up for time off or bonus pay.
  • Got Snow? Create a phone tree among your departments and allow for surprise no-snow snow days when the winter days really start to get everyone down.

Employees that feel appreciated and valued are less likely to leave their jobs.

Communication

    People like to know what is going on. Keeping employees involved and “in the loop” can help keep them satisfied. Organizations and business with open communication tend to have more loyal employees. When employee viewpoints are taken into consideration while making changes and adjustments they will continue to pay more attention to productivity and efficiency. A statement heard more often than not is … “I loved my job… just not my manager.”

  • When adding tasks to an employee’s workload be sure to ask them what is already on their plate and assist them on prioritizing what is there. Don’t expect them to read your mind.
  • How effective are your evaluation process? Most employees desire feedback on jobs done and again, including them in conversations when setting future goals will create ownership of those goals.
  • Try to keep employees informed of decisions early and explain your thought process so they understand where you’re coming from. While they might not necessarily agree with decisions made they will know that you put ample time into coming to the decision.

Highly effective organizations rely heavily on communication to meet deadlines, produce products and encourage customers and clients to return.

    Create an environment where your employees feel valued and like they are a part of the success of the business. Allow them to take on new roles and responsibilities and grow their skill set to understand the business from a more holistic point of view. Obviously, not all of these ideas fit every work environment. There are deadlines and quotas to meet and customers to keep happy. But if you can find a few that might fit with what you have going on the results will more than likely surprise you.

 

Improve your Content (and Grow) in Three Easy Steps

Jessica Piatt

If you’re new to the rapidly expanding world of social media, welcome! It’s a fun place where individuals can create, organizations can expand their brand, and businesses can profit.  It can also be an intimidating world for any user, let alone someone doing it in a professional capacity with little to no experience using social media as a tool to market a service or product.  I’m going to give you the three pillars of creating a cohesive strategy to improve your content on social media. Thus, improving your brand awareness.  If you’re ready to commit to investing in your brand’s success on social media, then these steps can help you accomplish that goal. 

Start with Looking Ahead

    Planning is key when it comes to content creation.  When you look ahead, you’re taking the time to consider your brand’s consistency, your target audience, and what you can offer.  This is to say that you are planning with a purpose.  This is an important habit to initiate because it is crucial to transforming your social media presence.  In my last contribution, I went into this concept in further detail in a piece titled Invest in Your Businesses Online Presence.  In this column, I intend to build on the notion by recognizing it as a paramount pillar in your endeavor to improve your content and increase your growth. Planning with a purpose plays a critical role in your cohesive strategy to improve your content by establishing the ground work for your approach.

Quality Visuals Count

    Now that you’re in the habit of planning with a purpose (or on your way there soon) it’s time to talk visuals. Visuals are a key component to any marketing strategy.  They are an effective method of making memorable impressions that can be converted to meet a call to action.  And people like them!  With visual content continuing to yield higher engagement rates than text alone, employing this tactic to your overall strategy, as laid out in step one, will produce real results.  However, keep in mind that quality over quantity holds power when it comes to the visuals you associate with your brand.  The photos and videos you post should fit well into your organization’s visual brand, keeping the audience in mind.  It’s true that a picture’s worth a thousand words, but who are you talking to? The visuals you use should resonate with your audience.  Take photos that both represent your brand and hit your target audience (it’s 2019, this can be easily done by using your smart phone) then post them to the appropriate platforms.  When you maintain your brand, act with purpose, and produce quality visuals, it will show in your content. Now, you can take this practice a step further.  Consider which posts are generating higher engagement rates and respond by giving your followers more of what they demand.  Quality visuals, produced within the parameters of your visual brand, made for your audience will enhance your efforts to improve your content and grow your brand.

Words Absolutely Matter

    Having a brand voice is an essential part of success when it comes to social media.  Using a brand voice gives your audience a consistent feel that maintains your brand’s identity and helps build relationships.  Think about the words you type and how they can help you connect. At the Greater Watertown – North Country Chamber of Commerce we believe that when people make meaningful connections, it leads to growth.  It is for this reason why we provide opportunities for businesses, networking experiences for professionals, and encourage organizations across northern New York to use social media intentionally.  The next time you write copy for purposes of social media, do so with your brand’s voice.  Write for your target audience and be consistent with your messaging.  This practice will help your content feel familiar and better resonate with your audience.  Consequently, writing in your brand’s voice will make your content more impactful, therefore improving your connections and growing your brand.

    Well executed content is vital to growing your presence on social media.  In taking the necessary steps to improve your content, you’re committing to the development of your brand.  Utilize the three pillars of creating a cohesive strategy to improve your content on social media.  Implement planning to establish a foundation, use quality visuals made for your audience, and consistently write in your brand’s voice.  These simple, yet effective, steps will result in improved content and yield growth.

A New Year To Organize Projects

Brooke Rouse

Chamber professionals have a number of projects throughout the year, with many partners and many moving pieces. Project management and organization, as well as communication with staff and/or partners is something that a number of professionals deal with, whether you work for a nonprofit, small business or large company. There are endless tools and apps out there, some have fees, some do not and some may be better or worse for your industry. If you are part of a professional network, specific to your industry, ask for their advice on what they use for project management.  For the start of the New Year, let us look at some tools to help 2019 be as organized as possible. Take the time to research these and other tools online to find the best fit!

    Evernote (and Evernote Business) is an application that can be used on your Smartphone, computer or tablet. One account will allow all of your information to sync between devices, allowing you to add and share information from your desk, at a meeting or on the go.  The app allows you to create notebooks for different project, committees, etc. The ability to attach files, photos, and audio to notes that you type or write with a stylo means that everything is paper free and in one place. The other perk of this tool is the to-do feature. Tasks, goals, and projects can be managed with timelines, checkboxes and reminders, as well as the ability to tag teammates or coworkers to complete the tasks.

    If workflow of multiple projects is a priority, consider Asana. Asana allows you to manage the many roles you play in your job (or leadership role). A visual dashboard allows you to see all of your tasks in one window.  If you use Google Drive, Asana integrates with it, allowing you to attach a document to a task for easy access.  Asana has a great communication tool for team projects, with the ability to set deadlines and assign tasks, as well as check on progress and comment on any tasks. There is a mobile app for Asana, so that you can receive reminders or notices when your teammates complete a task.

                Google. Everyone knows what Google is, but not everyone knows how it can be used for business. There are endless opportunities for search engine optimization (SEO) and marketing, however, we are focused on some of the organizing tools in GSuite. A business or organization can use Gmail as the official company email. To increase your branding and professionalism, company emails should be sent with a URL associated with your website (ex: Brooke @SLCChamber.org). GSuite allows you to set up, access and manage email accounts easily. Google Drive allows you to create, save and share documents. Multiple people can edit the same document and you can share with teammates outside of the company. Google Calendars will keep your team schedules in one place, allowing for ease of planning. The Google tools have apps for ease of access on the go, with automatic syncing and saving to the cloud.

Brooke Rouse is the executive director of the St. Lawrence County Chamber of Commerce and tourism promotion agent. Contact her a brouse@stlawrececountychamber.org or 315-386-4000.

Invest In Your Businesses Online Presence

Jessica Piatt

Here in Northern New York, the idea of not having enough time or resources to invest in your business’ online presence is widely accepted as a fixed fact by many businesses and organizations.  It can be difficult to see the value in planning ahead in a digital environment where content is comprised of click bate, feedback is instantaneous, and comment trolls come by the dozen.  When you challenge the idea that you do not have the time, the resources, or the savvy to plan, you will find that this strategy is an investment in your brand, it will make your life easier, and it will prove to be effective.

It’s an Investment

                When you take the time to plan your social media content, you’re making an investment in your brand’s online awareness and therefore you’re making an investment in the growth of your business.  Planning your content ahead of time can be as basic as setting aside time in the beginning of the week, evaluating your business’ needs, offers, or values, and selecting content to reflect those priorities.  Craft a message with your followers, costumers, or clients, in mind, then schedule a time to post.

It Will Lighten Your Load

                Once you’ve taken the plunge and commit to investing in your brand’s digital presence, aim for consistency.  In being consistent, you will make this investment routine.  Once it’s become common practice, this routine will help transform your tendency to be reactive in the digital arena, reclaim control of your brand’s narrative, and be proactive with your online presence. This mega metamorphosis, you will likely free up valuable time at the office and reduce the paralyzing stress surrounding the use of social media as a tool.

It Will Yield Results

                When you commit the time, and maintain consistency, your efforts will yield results.  I’m talking real, quantifiable results here.  When you plan your content keeping your brand and consumers in mind, schedule your posts using measurable data to maximize your impact, and maintain consistency in your diligent efforts, your business will reap the benefits.  Not only will this strategy reduce the time you squander thinking of clever captions at the last minute or reduce the stress you associate with pressures of social media, it will benefit your brand’s overall awareness.  Being present, intentional, and consistent, on social media, makeup the cornerstone of building trust with your audience. 

Resources are your Friends

                Choose platforms which augment your brand.  Once you get started, use the platform analytics available to enhance your objectives.  LinkedIn, Facebook, Instagram, and Twitter, all offer free engagement analytics for business accounts.  This information is essential to the enrichment of your content production and scheduling.  There are also external resources that can be used to supplement your efforts and strengthen your overall effectiveness.  Give resources like Canva, ColorStory, Hootsuite, Planoly, and/or VSCO a try.  See which apps/websites work best for your brand and implement them into your routine.  If you’re still hesitant, or simply have questions, additional resources such as the Greater Watertown – North Country Chamber of Commerce, or other organizations dedicated to promoting and supporting business are a great start!

A Bright Future

                It’s time to invest in your brand’s online presence and take advantage of what the digital world has to offer.  Social media platforms help businesses grow.  When used intentionally, social media can lead to increased brand awareness and build trust with your audience. When you challenge the idea that you do not have the time, the resources, or the savvy to plan, and you recognize that these platforms can enhance your brand and better your business, you will discover the plethora of possibilities that planning content can bring to your business in the North Country. 

Making Connections: An Introverts Guide to Networking

Jessica Piatt

Many professionals find networking to be a daunting, treacherous endeavor.  It’s uncomfortable, awkward, and at times, painful. There will always be those who have a natural talent for working a room, namely extroverts who thrive in social interactions, but for others networking in a room of strangers can make one feel phony or inauthentic.

As an introvert, I find it all a little overwhelming but in the last year I have found ways to make networking not only successful ventures but enjoyable ones! Here are some ideas on how any north country professional (introvert or not) can embrace networking just as I have:

Change Your Attitude

Networking events are an opportunity for growth and discovery. Treat them that way! All too often we set ourselves up for failure by approaching networking with dread and pessimism.  Now, if you’re an introvert, you can’t simply will yourself to be extroverted. But when you shift your perspective from viewing it as a chore to seeing the near infinite possibilities, you take control of the narrative and attain the opportunities networking offers.

Be Purposeful

Now that you’ve changed your attitude, set an intention for the event.  Sure, expanding your professional network is a great start but it can be broad and a bit scary. Try simplifying your intention.  Replace “expand professional network” with “make a meaningful connection.” By clarifying your intent you’ll enable yourself to have more natural interactions with those around you. Start small, find a familiar face, perhaps someone you have met before, but only briefly, and work on further establishing your professional relationship.

Find Common Ground

Okay, so you’ve changed your attitude and you’ve set your intention for the event. Now what? Find a common interest! This tiny trick might seem simple but, trust me, it can go a long way. Think about how your interests and goals align with those of people you meet. This can help you forge meaningful connections that yield collaborative initiatives and long-lasting working relationships.  When your networking is driven with intention and forged over common interests it will feel more authentic and meaningful. Bonus, it will also make you more memorable to others in attendance!

Bring a Friend

The next time you register for an upcoming social/networking event, invite a friend to tag along. You don’t always have to go at it alone. Having a friend or coworker by your side can make large networking events less intimidating.  You might just find you have a connection in attendance worth introducing your friend to

Networking is a necessary component of success in any career. It can lead to career opportunities, a broader knowledge of your surrounding community, improve the scope for innovation, professional advancement, and so much more. When you change your perspective, begin to have purposeful interactions, find common ground with others, and use the resources already available to you, you will find networking isn’t so daunting after all. Perhaps you’ll even come to embrace it.

JESSICA PIATT is the marketing director at the Greater Watertown-North Country Chamber of Commerce. You can contact her by calling 315-788-4400 or by emailing jpiatt@watertownny.com.

I LOVE Northern NY – How to get in on ILNY promotions

BROOKE ROUSE

Many recognize the I LOVE NY brand and think of it as New York City. In fact, I LOVE NY is the official destination brand of New York State.  Each county government designates an organization be the ‘local boots on the ground,’ or tourism promotion agent (TPA) for I LOVE NY, or more specifically, Empire State Development’s Tourism Division.  An annual grant is then administered, combining state and County funds to be used specifically for marketing the County as a destination to out-of-county visitors.

                In addition to the grant funds, the TPAs work closely with the I LOVE NY team on a number of marketing initiatives and state wide campaigns. So how do you, as a business or community, get a piece of the pie?

                Your County TPA creates a marketing plan annually and always appreciates participation from tourism partners. Sometimes cooperative marketing opportunities exist, where you can buy in at an affordable rate to get a lot more. This is done through regional branding efforts, where you can be highlighted in print or digital platforms.

                Your TPA is actively seeking exposure for your county…one of the best ways to do that is through earned media (we do the work to earn the recognition, but don’t necessarily pay any money). For example, the TPA will communicate with writers or the state may organize a trip of writers (also known as a FAM or familiarization tour) to visit and write, blog, photograph the area. Typically we need businesses to host for overnights, meals, excursions, or tours. Typically these things need to be offered for free or at a discount. The ‘host,’ as an active participant will then be covered in the content. These stories have tremendous value that our tourism marketing budgets could not afford, so this is a great opportunity for the destination and the business, product, etc.

                Your TPA is actively updating websites, social media, visitor guides and requests for story leads. The most important thing…PHOTOS. A picture tells a thousand words. High quality (high resolution) photos, showing people doing things are the best way to really tell the story. Any time your community or business can share high quality photos (not smartphone photos) of a festival, activity, landmark – you are sure to be included in the next promotion.

                The more we know, the more we can help. I LOVE NY is constantly sending out story leads for major publications like USA Today, NY Times, etc. They want to know what is new, what is unique. If we know what you are up to (and have high quality photos!), we can quickly send the word (and image) along. Sometimes its quirky – a top 20 list of breakfast features, or unique requests like spa getaways where you can sleep under the stars. The more unique offerings you can create, the better. The more we know about it, the more you benefit.

                The state and other state partners have also developed several thematic campaigns.; Haunted History Trail, PRIDE, Underground Railroad,  Path Through History, Taste NY, to name a few. If you can create an event or have an attraction that is a fit, be sure to let your TPA know.

                To get connected with your local TPA, call 1000 Islands International Tourism Council (Jefferson County) 315-482-2520, Oswego County Department of Community Development, Tourism & Planning 315-349-8322, or St. Lawrence County Chamber of Commerce 315-386-4000.

Brooke Rouse is executive director of the St. Lawrence County Chamber of Commerce and a Tourism Promotion Agent. She is a business owner, holds a master’s degree in tourism and is a former SUNY Canton Small Business Development Center advisor. Contact her at brouse@st.lawrencecountychamber.org.

The Business of Small Business

KRISTEN AUCTER

President Calvin Coolidge stated that “the business of America is business” and although the statement was made in the 1920’s it still rings true today. The encouragement of entrepreneurship across the country idealizes our willingness to take risks and reach for the stars. The successful businesses that run through our small towns and communities provide the nourishment to keep that enthusiasm and those dreams alive.

    Small businesses create a strong middle class, give back exponentially to the community and have been, throughout the nation’s history, the primary source of job creation in the country. It is our job as consumers to continuously provide support to perpetuate the cycle of success to the business owner and the communities we live in.

    According to the Small Business Administration, small businesses make up 99.7% of US employer firms. Since the last recession they have accounted for 67% of the new jobs created! Those statistics alone should make people want to identify how to continue our small business revolution. Here are some ideas on how you, as a consumer or business, can do just that:

  1. Shop there! This one shouldn’t need much of an explanation. Visit their businesses. Use their services. Make it a habit to check what they have available before going to larger box stores.
  2. Participate in “Small Business Saturday”. Since 2010 American Express has been encouraging consumers to skip Black Friday shopping and support their local small businesses. The campaign was launched in an effort to aid small businesses in gaining exposure and to change the way consumers shop in their own community. Many Chambers of Commerce, including Lewis County’s, open their doors on that day as a welcome station. Providing lists of business open for the day, reusable shopping bags and goodies for kids or pets who may be tagging along!
  3. Encourage your friends and family to shop local. Everyone hates the dreaded question “what do you want for your birthday/Christmas/graduation etc”. Let them know you love what the local shops have to offer. It not only gets you what you want but introduces a new customer to those businesses.
  4. Look into community gift certificates. Many local Chambers offer gift certificates that can be used at multiple participating businesses in the area. Lewis County will have Chamber Ca$h available as of June 1st. It is a dollar for dollar match that will allow the recipient to purchase goods and services locally!
  5. Organize a community event. Small Business Saturday doesn’t have to be the only day of the year to step foot in the doors of these businesses. Be creative and host an event that encourages people to become aware of what hidden treasures your community has.
  6. If you enjoy your experience provide a good review. Yelp, Google and Foursquare are all review sites that other people use when making decisions where to shop. It is the new “word of mouth”. It will increase their visibility in search results and continues to foster that sense of trust in small businesses.
  7. Network. Network. Network. Business After Hours are a great way to know what is new in the community. Most small businesses start out of someone’s home. While these businesses might not have a store front to visit this doesn’t mean they aren’t exactly what you are looking for and you can help them grow. As a Chamber we encourage these new, up and coming businesses to come to Chamber events to let people know what they have to offer.
  8. Collaboration. Do you own a small business? Do you have skills or insight that might be a benefit to someone just starting out? Reach out to your Chamber to host a speaking event in a local speaker series at a free or discounted price.

   Beyond creating jobs, investing in locally owned small businesses keeps money in your community to support other important initiatives through the local sales tax earned. Education, law enforcement and emergency services, parks, and other publically funded programs all benefit immensely.

And, of course, shopping at local small businesses creates a unique experience you can’t have online. Small businesses tend to provide a more personal customer experience and offer special things you wouldn’t find elsewhere.

Kristen Aucter is the president and CEO of the Lewis County Chamber of Commerce. Contact her by emailing kristen@lewiscountychamber.org.

What Exactly Does Your Chamber of Commerce Do?

Kristen Aucter

The number of times I have heard this from business owners in my short time at the Lewis County Chamber of Commerce has been surprising, though, in a way, it shouldn’t be. I found myself asking this question when branching out into the business world and wanting to be more involved in the community as well.

    Previous experience across the country had provided me with the insight that if you were interested in a particular geographical area, that the chamber of commerce was the place to find information. But these experiences did not necessarily delve into the details of what they did.

    Breaking it down to bare bones, it’s all about supporting the business community. Not only should chambers be a spokesperson for local businesses, but they should also provide services and benefits to increase the success of the business community. The combination of these work to create a connected environment in which businesses, and in turn the community, flourish.

    It is true that all businesses go through stages of growth. The plateaus are nice, when a business and its people can rest and enjoy the rewards of a job well done; however, most business owners aren’t willing to sit for long before seeking the next challenge. A primary function of a chamber of commerce is to support and promote businesses regardless of their stage in the game; not only with membership benefits, but with networking opportunities. In small communities like ours, there are other local businesses and experts who can help you to your next stage.

    Finding these connections at a chamber networking event is one of the greatest opportunities that a chamber of commerce offers. Think of it as joining a private club, where all members are willing to help one another. Success for one encourages success for the others. Networking leads to stronger businesses and stronger businesses lead to a more stable economic foundation in the community.

    The most successful business owners are willing to give back, because years ago someone paid it forward to them. Paying it forward is good for business. While many studies show that chamber members rank networking as number one on their list of benefits from the chamber, that is not the only thing of value that they have found.

    According a study done by The Shapiro Group Inc. in 2012, if a customer knows that a small business is a member of the chamber of commerce, they are 44 percent more likely to think positively of it and 80 percent more likely to purchase goods or services from the company in the future. More or less, businesses that are chamber members get more customers simply because of their association with the chamber.

    Getting your information out can be a costly venture for any business. Marketing services offered by chambers provide a great return on investment for your membership fee. In addition to thousands of referrals made by chamber staff each year they also have website, community events, print advertising and last, but not least, social media to assist in your marketing needs.

    In a way, a chamber of commerce works for the population as a whole, encouraging the development of infrastructure, recreational areas, innovations for established and new industries. These advancements also encourage population growth. The increase in residents leads to an increase in demand for services like real estate, insurance companies and construction jobs, improving the economy of an area. And who connects these people with the businesses who can meet their needs? You guessed it: a chamber of commerce.

                While chamber benefits do vary from region to region, I think you will find the advantages of being part of your local chamber community far outweigh the cost. At the Lewis County Chamber of Commerce we are always searching for ways to help our businesses succeed and encourage our members to come talk to us with new ideas. Because at the end of the day the question shouldn’t be “what does a chamber of commerce do?” but “what doesn’t a chamber of commerce do?” 

Kristen Aucter is the president and CEO of the Lewis County Chamber of Commerce. Contact her by emailing kristen@lewiscountychamber.org.

Focus for a Vibrant Future

Kylie Peck

I often find myself ringing in the New Year by reflecting on the past twelve months both personally and professionally and categorizing what worked and what didn’t, how fortunate I am and how I can make improvements for the future. For the sake of this column, I will leave the personal reflections out and focus on the efforts put into the future of the Chamber of Commerce.

    At the chamber office we regularly discuss the importance of our members and how to best serve the needs of businesses in the Greater Watertown region. For 2018 we are focused on strengthening the value of our organization to promote and support business and industry and enhance the community in which we live, work and do business. Plans are in place to educate members on the tools and programs available to them through the chamber. We will focus on retaining the interest and involvement of our existing members and want an even better understanding of each of the businesses we serve. What are your wants and needs? How can we fulfill them? I look forward to having these questions answered by getting to know each of our member businesses better, and continuing to build upon our success while attracting new members, focusing on young professionals and enhancing our overall communication.  

    With changes to the horizon on many levels – federal, state, local – the chamber looks to establish partnerships more than ever. There are many entities in the region that can broaden opportunities to our membership base. We look forward to strengthening partnerships in the areas of business development, education and networking and continue to foster our relationship with Fort Drum. If you are a business or organization that would like to partner with the chamber, or if you have thoughts on a partnership that you feel would benefit the business community, please share them with us. We are always accepting of suggestions from the community we serve.

    As we take on 2018 and focus on our goals established for the upcoming years, we are excited to have two new team members on staff. We welcome Director of Events Kayla Perry and Director of Marketing Jessica Piatt. Each of these women bring vibrancy and enthusiasm to our organization and will help us reach our goals of connecting with young professionals in the region and enhancing our utilization of social media among many others. Kayla and Jessica join us with skill sets that complement each other and enhance the Greater Watertown-North Country Chamber of Commerce team.

    As you continue to map out your year and implement established plans, I encourage you to visit our office to see how we can play a part in a successful 2018. The GWNC Chamber office is located at 1241 Coffeen Street, Watertown, and meetings can be scheduled by calling (315) 788-4400.

Kylie Peck is the president and CEO of the Greater Watertown-North Country Chamber of Commerce. She lives in Clayton with her husband and two young boys. Contact her at kpeck@watertownny.com or 315-788-4400.

Seek Online Reviews…the best thing you can do for your business this season

Brooke Rouse

Many businesses are cautious to encourage customers to leave reviews. Our hope is that every business is doing their very best to serve the customer, so that the potential of negative reviews won’t be an issue. There are always people who will find a reason to complain; however, a majority of people who go online to place a review do so because they are pleased with the experience.

    Online reviews can help increase your exposure on the internet, for no cost. There are several sites that are used nationwide when people travel, move to a new place or seek out a new product or service.  If you do not exist online, the customer may never find you. Some of the most popular review and search sites are Google, Facebook, Tripadvisor and Yelp.

    The first step is to type your business into your computer browser. See what comes up. There may be several places where your business is listed and may already have reviews that you did not know about. Take the time to click the link. Nearly every site soliciting reviews for businesses will have a tab to ‘claim your business’ or a place where it asks ‘is this your business?’. Click there and proceed with the steps. You will verify your business information and be able to provide additional information: keywords, website, hours, photos, descriptions, etc. Take the time to make a folder on your desktop with all of this information so that you can quickly upload it and copy and paste it to several sites. They all ask for the same information.

    Claiming your listing and enhancing it with information and photos will help more people find you and be attracted to your business. It will also encourage your customers to post a review because they know you have taken the time to present the business in a professional way. Note that all of these sites will offer you the opportunity to upgrade, for a fee. This is always optional and you can consider the benefits as part of your marketing plan.

    Review sites are applicable to every type of business. Tripadvisor is extremely popular with travelers or people in a new place and includes restaurants, attractions, tours, community features, transportation, museums, etc. All of the other sites are comprehensive and host review pages for all categories of business: hardware, landscaping, home repair, child care, mechanics, hair dressers and on and on.  Start with the popular sites mentioned above. Be aware that they also each have a verification process to ensure the listing is connected to a physical address. These are all map-based websites and mobile applications; therefore, the physical address is the most important. Pay attention to that process and be sure to complete all steps.

                Once your listings are updated, you can encourage customers to post reviews…throw a little card in your bag or with the receipt when you know you have a satisfied customer. Provide them with the sites and thank them for their business. People love being a part of small business success! And if there are businesses you love, be sure to get online and give them a 5-star rating.

BROOKE ROUSE is executive director of the St. Lawrence County Chamber of Commerce and Tourism Promotion Agent. She is a business owner, holds a master’s degree in tourism and is a former SUNY Canton Small Business Development Center Advisor. Contact her at brouse@stlawrencecountychamber.org or 315-386-4000.