Understand options for crowdfunding
Crowdfunding, using various internet platforms like GoFundMe and Kickstarter to reach multiple investors, has been increasing by leaps and bounds over the last few years. So is crowdfunding a possibility for your business?
Certain types of products or businesses work better for crowdfunding than others. New and exciting businesses and products, nonprofits that can help people connect to a cause, or anything else that could get regular people excited to donate their hard-earned money may do well with crowdfunding. [Read more…]
Selling a business takes many steps
At the Small Business Development Center, we work with many clients who are trying to buy a business. However, business owners who plan to sell their business can also benefit from a solid plan. If you are thinking of selling your business now, or at some time in the future, there are specific actions you can take and documents you can begin to prepare that will make this transition go smoothly. [Read more…]
Are you ready to open for business?
It’s very challenging to operate a seasonal business that’s open only part of the year, but it’s a financial necessity when your business depends on the weather and tourism. At the Small Business Development Center, our new clients often state that they are going to operate their weather- or visitor-dependent business year-round, but after the first year they often realize that it’s not financially viable to maintain payroll, utility and other expenses when the sales are just not there. [Read more…]
Maine-ly business with some extra salt
This is part two of my 1,500-mile solo road trip through New England to visit a small entrepreneurial venture way up in Down East Maine. The story begins when it seemed that everyone I knew started touting “Pink Himalayan Sea Salt.” I don’t exactly possess the palate of a gourmet, so I’m thinking, “Isn’t salt just salt?” Because basically, all salt was originally sea salt, whether it’s mined from deep beneath the earth or extracted from the ocean. But connoisseurs of salt believe that there are big differences in taste, mineral content and processing, and they are willing to pay the big bucks to have their condiment transported 7000-plus miles. [Read more…]
Maximize your SEO and boost business
Getting your website onto the first page of a customer’s online search results through Google, Bing, or another search engine is an important part of any online marketing campaign. This is called “Search Engine Optimization”, and is the best way to reach customers who are searching for your product or service online. You can pay for ad space, above and to the right of the main (organic) search page, but there are also things that you or your Web developer can do to make your website rank well in the middle of the page. Whether you do your website yourself or you have someone do it for you, it can be helpful to know about these concepts to make sure your website is performing optimally. [Read more…]
It’s Maine-ly business in New England
For now, I want to share a little bit of my adventure through the beautiful state of Maine. What I discovered was, you can take the small business advisor out of the office, but you can’t take the small business perspective out of her. [Read more…]
Start-Up NY partners with colleges
Many business clients I see have questions about Start-Up NY, what it is, who is eligible and how it works. Much of the information below, along with further details, can be found at the Start-Up NY website: startup.ny.gov. [Read more…]