Add value to the visitor experience

A visitor could be someone from out of the area, out of the country or maybe just someone who does not use your business unless they have leisure time or are hosting guests. Any customer is a visitor and this column applies to everyday businesses, but we will focus on some specific characteristics of the “tourist visitor.”

Brooke James

Typically someone who is visiting is new to the area, is unaware of what is available, may have impulse desires, may not want to pack or carry items purchased, has additional disposable income and comes with no preconceived notions of your business, products and services. Travel also is a high-risk activity, which means that a visitor is looking to reduce any chance of discomfort. This person is very impressionable, which means you have a lot of opportunity to add value. [Read more...]

Plan ahead to position yourself well

In my March column, I wrote a little bit about my experiences in New York City helping small businesses that were trying to obtain disaster relief loans after Hurricane Sandy. I was looking forward to having the opportunity to help these business owners, but we all met with a lot of frustration. So I want to pass along some tips for any small businesses that might run into a situation where you need to try to get some sort of financial assistance. Up here in the north country, it probably won’t be a hurricane or flood, but it might be a severe blizzard, an ice storm, a microburst or a fire.

Try to keep copies of all your important documents in a safe place. These would include deeds, insurance papers, inventory records, equipment leases, etc. Review your insurance coverage on a regular basis and don’t skimp on the basic insurances that you need. Consider some type of business interruption insurance. One of the issues that many of the businesses down there ran into was that flood insurance was very expensive. Furthermore, many small businesses that rented space discovered that the building owner wasn’t properly insured.

Sarah O'Connell

Try to put cash aside for a safety net if needed. I know this is difficult for many small business owners — hey, I was one, too — but an emergency fund that would cover at least six months of regular expenses could save your business someday. The loan conduits in NYC were quickly overwhelmed with applications so that even 60 days later, some businesses were still waiting to see if their application had been reviewed, much less a loan approved and disbursed. [Read more...]

Seeing Double: Twin brothers continue lifelong bond in business

Identical twins Eric J., left, and Ryan J. Vanderlan take a break from a job off Deer Run in the town of Watertown last month. The Lewis County twins launched their landscaping firm together while in college. In 2007, they incorporated as an LLC as N.V. Landscaping. Norm Johnston/NNY Business

Identical twin brothers Eric J. and Ryan J. Vanderlan graduated from the same high school, the same college and started a landscaping business together, complete with two dump trucks and two trailers.

Even more impressive, they’re still talking to each other.

“We’re pretty laid back,” said Eric, the “older” brother born 10 minutes before Ryan. “We even hang out sometimes on the weekends.” [Read more...]

Overcoming family biz challenges

Depending on what sources you refer to, 80 percent to 90 percent of all businesses in the United States are family owned. I think that trend holds true locally and may even range toward the higher percentage. The fact that the majority of our business community consists of family-run ventures doesn’t mean that being in the family business is easy. In fact, many entrepreneurial families will be quick to tell you that working with family is rewarding, but can also be challenging. [Read more...]

On the front lines of storm relief

It’s been 15 years since the Ice Storm of 1998. I remember waking up in the middle of the night to deep darkness and profound silence — no streetlights, no hum of the refrigerator and no purr of the furnace. Then the cracking and the crashing and thumping started as limbs from maple trees in the neighborhood around my house in Dexter started snapping and falling, some penetrating several inches into the ground. [Read more...]

Take action: easy steps to success

Small Business Development Centers see many business owners this time of year. Numerous requests for assistance pour in as they finally have time to tackle some of their business “to-do lists.” The slow time in business cycle is the perfect time to do just that. The challenges are in figuring out how much time you have and then winnowing down your list to your most important goals. [Read more...]

Make your business count in 2013

It’s that time again. No, I’m not talking about coming up with New Year’s resolutions or doing your federal and state income taxes. Right now, small businesses across the country are in the process of being surveyed for the 2012 Economic Survey the U.S. Census Bureau conducts.

[Read more...]

Simplify strategic planning process

There are a lot of things in life that we know we “should” do, but never seem to get around to. Things like cleaning out that old file cabinet, organizing tax documents before April, or updating your website. The list is different for everyone, but it’s likely that the majority of small business owners have “strategic planning” on the list.
[Read more...]

Sweat the small stuff that matters

In 1996, Richard Carlson wrote a little self-help book titled “Don’t Sweat the Small Stuff … and It’s All Small Stuff.” While the message may be fine for your emotional life — hey, I’m a great believer in staying cool about the little things — I’m not so sure it’s appropriate when applied to managing a small business, especially in areas like compliance, cash flow and customer service.

[Read more...]

Identify your own business ‘season’

Fall is upon us in the north country; a special time when we can experience all four seasons in one single day. This dramatic expression from Mother Nature should be a reminder to entrepreneurs of the importance of seasonality in business.

[Read more...]