A visitor could be someone from out of the area, out of the country or maybe just someone who does not use your business unless they have leisure time or are hosting guests. Any customer is a visitor and this column applies to everyday businesses, but we will focus on some specific characteristics of the “tourist visitor.”
Typically someone who is visiting is new to the area, is unaware of what is available, may have impulse desires, may not want to pack or carry items purchased, has additional disposable income and comes with no preconceived notions of your business, products and services. Travel also is a high-risk activity, which means that a visitor is looking to reduce any chance of discomfort. This person is very impressionable, which means you have a lot of opportunity to add value. [Read more...]


