20 Questions: Success from the Start


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What Exactly Does Your Chamber of Commerce Do?

Kristen Aucter

The number of times I have heard this from business owners in my short time at the Lewis County Chamber of Commerce has been surprising, though, in a way, it shouldn’t be. I found myself asking this question when branching out into the business world and wanting to be more involved in the community as well.

    Previous experience across the country had provided me with the insight that if you were interested in a particular geographical area, that the chamber of commerce was the place to find information. But these experiences did not necessarily delve into the details of what they did.

    Breaking it down to bare bones, it’s all about supporting the business community. Not only should chambers be a spokesperson for local businesses, but they should also provide services and benefits to increase the success of the business community. The combination of these work to create a connected environment in which businesses, and in turn the community, flourish.

    It is true that all businesses go through stages of growth. The plateaus are nice, when a business and its people can rest and enjoy the rewards of a job well done; however, most business owners aren’t willing to sit for long before seeking the next challenge. A primary function of a chamber of commerce is to support and promote businesses regardless of their stage in the game; not only with membership benefits, but with networking opportunities. In small communities like ours, there are other local businesses and experts who can help you to your next stage.

    Finding these connections at a chamber networking event is one of the greatest opportunities that a chamber of commerce offers. Think of it as joining a private club, where all members are willing to help one another. Success for one encourages success for the others. Networking leads to stronger businesses and stronger businesses lead to a more stable economic foundation in the community.

    The most successful business owners are willing to give back, because years ago someone paid it forward to them. Paying it forward is good for business. While many studies show that chamber members rank networking as number one on their list of benefits from the chamber, that is not the only thing of value that they have found.

    According a study done by The Shapiro Group Inc. in 2012, if a customer knows that a small business is a member of the chamber of commerce, they are 44 percent more likely to think positively of it and 80 percent more likely to purchase goods or services from the company in the future. More or less, businesses that are chamber members get more customers simply because of their association with the chamber.

    Getting your information out can be a costly venture for any business. Marketing services offered by chambers provide a great return on investment for your membership fee. In addition to thousands of referrals made by chamber staff each year they also have website, community events, print advertising and last, but not least, social media to assist in your marketing needs.

    In a way, a chamber of commerce works for the population as a whole, encouraging the development of infrastructure, recreational areas, innovations for established and new industries. These advancements also encourage population growth. The increase in residents leads to an increase in demand for services like real estate, insurance companies and construction jobs, improving the economy of an area. And who connects these people with the businesses who can meet their needs? You guessed it: a chamber of commerce.

                While chamber benefits do vary from region to region, I think you will find the advantages of being part of your local chamber community far outweigh the cost. At the Lewis County Chamber of Commerce we are always searching for ways to help our businesses succeed and encourage our members to come talk to us with new ideas. Because at the end of the day the question shouldn’t be “what does a chamber of commerce do?” but “what doesn’t a chamber of commerce do?” 

Kristen Aucter is the president and CEO of the Lewis County Chamber of Commerce. Contact her by emailing kristen@lewiscountychamber.org.

Women’s Council of Realtors Honors Area Realtors

Lance Evans

January brought changes and new faces to the leadership of the St. Lawrence County Board of Realtors, the Jefferson-Lewis Board of Realtors, and the Tri-County Network of the Women’s Council of Realtors (WCR).

    On December 8, the St. Lawrence County Board of Realtors held its annual Holiday Lunch and Installation of Officers and Directors at Ogdensburg’s Gran-View on the River. During this event, the present officers, directors, and committee chairs were recognized and the 2018 Board of Directors was sworn in. The Association will be led by Richard J. Wood (RJ Wood Real Estate) as President. Joining him will be Vice President Brittany Matott (County Seat Realty), Secretary Doug Hawkins (Sandstone Realty), and Treasurer Amanda Kingsbury (Grey Arrow Real Estate). Rounding out the Board will be immediate Past President Debbie Gilson and returning Directors Joel Howie (JC Howie Appraisals) and Gail Abplanalp (Pat Collins Real Estate). Joining them will be new Director Tracy Barnard (Nikki Coates and Associates) and State Director Wendy Smith (Cross Keys Real Estate). There are two members leaving the Board of Directors, Cheryl Yelle (Yelle Realty) and Korleen Spilman (Century 21 Millennium Realty).  Both were thanked for their service.

    The lunch also featured a lively auction with many items donated by attendees. The $2400 raised was split between the Neighborhood Centers in Canton, Gouverneur, Massena, Ogdensburg, Potsdam, and Waddington.

    Several days later, on December 14, the Jefferson-Lewis Board of Realtors held its annual Holiday Party and Installation Dinner at Watertown’s Hilton Garden Inn. Similar to St. Lawrence County’s, a new slate of officers and directors were elected and installed. Leading the Association in 2018 will be Vickie Staie (Staie on the Seaway Real Estate Services and Appraisals USA) as President. Also on the Board of Directors will be President-Elect Alfred Netto (Weichert Realtors Thousand Islands Real Estate), Vice President Britt Abbey (Good Morning Realty and Abbey Appraisals), Recording Secretary Nancy Rome (Rome RSA Realty), Corresponding Secretary Lisa Lowe (Berkshire Hathaway HomeServices CNY Realty), and Treasurer Mary Adair (Bridgeview Real Estate). Returning directors will include Elizabeth Miller (Century 21 Gentry Realty), Cindy Moyer (Century 21 Millennium Realty), and Randy Raso (Raso Real Estate). Joining them as Directors will be Katharine Dickson (Front Porch Realty) and Desiree Roberts (Lake Ontario Real Estate). Walt Christensen (Howard Hanna Real Estate) will continue in his role as State Director.  Two departing members of the 2017 Board were thanked for their service, Tyler Lago (Homes Realty of Northern New York) and Gwyn Monnat (Howard Hanna Real Estate).

    The dinner also featured both a live and silent auction. The money raised was added to other moneys that were donated for a total of about $3300 which was donated to various area charities.

    During the Jefferson-Lewis event, Vicki Bulger (Howard Hanna Real Estate) was recognized as Realtor of the Year. This honor is bestowed on a Realtor who has been a member for at least five years, is in good standing and to reward the Realtor for effort, time and talent expanded in the interest of their fellow Realtors, their profession, and their community. Vicki was described in the nomination as being honest, having integrity, and as someone who pays attention to details. She was described as knowing the local market, being cheerful, steady, and a competent presence. Vicki has been recognized annually as a Top Producer by the Women’s Council of Realtors. She is a North Country native who has served on the Board of Realtors’ Board of Directors and supported various Association projects like the Community Service Committee, Salvation Army Bell Ringing, and other projects. She is married to John Bulger and has three children, including her daughter Sara who is also a Realtor.  Vicki joined the Association in August 1997.

    The Women’s Council of Realtors installed its Governing Board in October. The group will be led by President Alfred Netto, Vice President Jennifer Bossuot (Humes Realty and Appraisal), Secretary Wendy Smith, Treasurer Kylee Lawrence (Staie on the Seaway Real Estate Services), Membership Director Marsha Gibbons (TLC Real Estate), and Program Director Cheryl Schroy (Key Bank).

Focus for a Vibrant Future

Kylie Peck

I often find myself ringing in the New Year by reflecting on the past twelve months both personally and professionally and categorizing what worked and what didn’t, how fortunate I am and how I can make improvements for the future. For the sake of this column, I will leave the personal reflections out and focus on the efforts put into the future of the Chamber of Commerce.

    At the chamber office we regularly discuss the importance of our members and how to best serve the needs of businesses in the Greater Watertown region. For 2018 we are focused on strengthening the value of our organization to promote and support business and industry and enhance the community in which we live, work and do business. Plans are in place to educate members on the tools and programs available to them through the chamber. We will focus on retaining the interest and involvement of our existing members and want an even better understanding of each of the businesses we serve. What are your wants and needs? How can we fulfill them? I look forward to having these questions answered by getting to know each of our member businesses better, and continuing to build upon our success while attracting new members, focusing on young professionals and enhancing our overall communication.  

    With changes to the horizon on many levels – federal, state, local – the chamber looks to establish partnerships more than ever. There are many entities in the region that can broaden opportunities to our membership base. We look forward to strengthening partnerships in the areas of business development, education and networking and continue to foster our relationship with Fort Drum. If you are a business or organization that would like to partner with the chamber, or if you have thoughts on a partnership that you feel would benefit the business community, please share them with us. We are always accepting of suggestions from the community we serve.

    As we take on 2018 and focus on our goals established for the upcoming years, we are excited to have two new team members on staff. We welcome Director of Events Kayla Perry and Director of Marketing Jessica Piatt. Each of these women bring vibrancy and enthusiasm to our organization and will help us reach our goals of connecting with young professionals in the region and enhancing our utilization of social media among many others. Kayla and Jessica join us with skill sets that complement each other and enhance the Greater Watertown-North Country Chamber of Commerce team.

    As you continue to map out your year and implement established plans, I encourage you to visit our office to see how we can play a part in a successful 2018. The GWNC Chamber office is located at 1241 Coffeen Street, Watertown, and meetings can be scheduled by calling (315) 788-4400.

Kylie Peck is the president and CEO of the Greater Watertown-North Country Chamber of Commerce. She lives in Clayton with her husband and two young boys. Contact her at kpeck@watertownny.com or 315-788-4400.

20 Questions: Senator Ritchie Looks to 2018

CHRISTOPHER LENNEY / NNY BUSINESS Patty Ritchie in Ogdensburg City Hall talked with NNY Business about the year gone by and plans for the year ahead.

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Looking Downtown: Revitalizing Watertown’s public square

COURTESY OF watertowndri.com

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Retail Woes? A look into the 2018 tri-county economy

The Gander Mountain in Watertown was slated to remain open after another company acquired it, but remains closed.

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Like Father, Like Son: Clayton business owners complement construction with supporting enterprises

Daytona Niles / NNY BUSINESS
Lance Peterson, Sr., and Lance Peterson, Jr., stand in one of the new condo apartments on Riverside Drive in Clayton where they recently completed. The father and son duo’s businesses worked together to complete this project.

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Seek Online Reviews…the best thing you can do for your business this season

Brooke Rouse

Many businesses are cautious to encourage customers to leave reviews. Our hope is that every business is doing their very best to serve the customer, so that the potential of negative reviews won’t be an issue. There are always people who will find a reason to complain; however, a majority of people who go online to place a review do so because they are pleased with the experience.

    Online reviews can help increase your exposure on the internet, for no cost. There are several sites that are used nationwide when people travel, move to a new place or seek out a new product or service.  If you do not exist online, the customer may never find you. Some of the most popular review and search sites are Google, Facebook, Tripadvisor and Yelp.

    The first step is to type your business into your computer browser. See what comes up. There may be several places where your business is listed and may already have reviews that you did not know about. Take the time to click the link. Nearly every site soliciting reviews for businesses will have a tab to ‘claim your business’ or a place where it asks ‘is this your business?’. Click there and proceed with the steps. You will verify your business information and be able to provide additional information: keywords, website, hours, photos, descriptions, etc. Take the time to make a folder on your desktop with all of this information so that you can quickly upload it and copy and paste it to several sites. They all ask for the same information.

    Claiming your listing and enhancing it with information and photos will help more people find you and be attracted to your business. It will also encourage your customers to post a review because they know you have taken the time to present the business in a professional way. Note that all of these sites will offer you the opportunity to upgrade, for a fee. This is always optional and you can consider the benefits as part of your marketing plan.

    Review sites are applicable to every type of business. Tripadvisor is extremely popular with travelers or people in a new place and includes restaurants, attractions, tours, community features, transportation, museums, etc. All of the other sites are comprehensive and host review pages for all categories of business: hardware, landscaping, home repair, child care, mechanics, hair dressers and on and on.  Start with the popular sites mentioned above. Be aware that they also each have a verification process to ensure the listing is connected to a physical address. These are all map-based websites and mobile applications; therefore, the physical address is the most important. Pay attention to that process and be sure to complete all steps.

                Once your listings are updated, you can encourage customers to post reviews…throw a little card in your bag or with the receipt when you know you have a satisfied customer. Provide them with the sites and thank them for their business. People love being a part of small business success! And if there are businesses you love, be sure to get online and give them a 5-star rating.

BROOKE ROUSE is executive director of the St. Lawrence County Chamber of Commerce and Tourism Promotion Agent. She is a business owner, holds a master’s degree in tourism and is a former SUNY Canton Small Business Development Center Advisor. Contact her at brouse@stlawrencecountychamber.org or 315-386-4000.

“Not Retirement- Redirection”

Gail and Daryl Marsh spend some time with their alpacas at Home Again Farm in Theresa.

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