E.J. Noble’s lasting impression seen across NNY
One hundred years ago, one man’s “bad business decision” was another’s good fortune.
In 1912, Cleveland candymaker Clarence Crane was looking for a way to prop up his chocolate candy business during the summer. He rolled out a new product packaged in a cardboard tube and pitched as a breath mint. The product originally was marketed without a hole, but the company soon discovered that it was easier to make the mints with a hole, giving them their brand-name appearance, Life Savers.