Invest In Your Businesses Online Presence

Jessica Piatt

Here in Northern New York, the idea of not having enough time or resources to invest in your business’ online presence is widely accepted as a fixed fact by many businesses and organizations.  It can be difficult to see the value in planning ahead in a digital environment where content is comprised of click bate, feedback is instantaneous, and comment trolls come by the dozen.  When you challenge the idea that you do not have the time, the resources, or the savvy to plan, you will find that this strategy is an investment in your brand, it will make your life easier, and it will prove to be effective.

It’s an Investment

                When you take the time to plan your social media content, you’re making an investment in your brand’s online awareness and therefore you’re making an investment in the growth of your business.  Planning your content ahead of time can be as basic as setting aside time in the beginning of the week, evaluating your business’ needs, offers, or values, and selecting content to reflect those priorities.  Craft a message with your followers, costumers, or clients, in mind, then schedule a time to post.

It Will Lighten Your Load

                Once you’ve taken the plunge and commit to investing in your brand’s digital presence, aim for consistency.  In being consistent, you will make this investment routine.  Once it’s become common practice, this routine will help transform your tendency to be reactive in the digital arena, reclaim control of your brand’s narrative, and be proactive with your online presence. This mega metamorphosis, you will likely free up valuable time at the office and reduce the paralyzing stress surrounding the use of social media as a tool.

It Will Yield Results

                When you commit the time, and maintain consistency, your efforts will yield results.  I’m talking real, quantifiable results here.  When you plan your content keeping your brand and consumers in mind, schedule your posts using measurable data to maximize your impact, and maintain consistency in your diligent efforts, your business will reap the benefits.  Not only will this strategy reduce the time you squander thinking of clever captions at the last minute or reduce the stress you associate with pressures of social media, it will benefit your brand’s overall awareness.  Being present, intentional, and consistent, on social media, makeup the cornerstone of building trust with your audience. 

Resources are your Friends

                Choose platforms which augment your brand.  Once you get started, use the platform analytics available to enhance your objectives.  LinkedIn, Facebook, Instagram, and Twitter, all offer free engagement analytics for business accounts.  This information is essential to the enrichment of your content production and scheduling.  There are also external resources that can be used to supplement your efforts and strengthen your overall effectiveness.  Give resources like Canva, ColorStory, Hootsuite, Planoly, and/or VSCO a try.  See which apps/websites work best for your brand and implement them into your routine.  If you’re still hesitant, or simply have questions, additional resources such as the Greater Watertown – North Country Chamber of Commerce, or other organizations dedicated to promoting and supporting business are a great start!

A Bright Future

                It’s time to invest in your brand’s online presence and take advantage of what the digital world has to offer.  Social media platforms help businesses grow.  When used intentionally, social media can lead to increased brand awareness and build trust with your audience. When you challenge the idea that you do not have the time, the resources, or the savvy to plan, and you recognize that these platforms can enhance your brand and better your business, you will discover the plethora of possibilities that planning content can bring to your business in the North Country. 

Social Media & Digital Marketing: Bringing business into the modern age

SYDNEY SCHAEFER / NNY BUSINESS
Jessica Piatt, director of marketing at the Greater Watertown North Country Chamber of Commerce, takes a photo of materials on her desk for the Chamber of Commerce’s Instagram story.

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Watertown chamber celebrates homecoming and grand reopening

JUSTIN SORENSEN n WATERTOWN DAILY TIMES The Greater Watertown North Country Chamber of Commerce hosts an open house at its Coffeen Street Office, which it will move back into this spring.  (Wolf)

JUSTIN SORENSEN n WATERTOWN DAILY TIMES
The Greater Watertown North Country Chamber of Commerce hosts an open house at its Coffeen Street Office, which it will move back into this spring. (Wolf)

Board members, business owners and city council members cheered for the Greater Watertown-North Country Chamber of Commerce and its return to Coffeen Street as President and CEO Kylie S. Peck and Board Chairwoman Jill Parker cut the ribbon at the chamber’s open house and grand reopening Thursday afternoon.

Chamber staff welcomed both business members and interested residents to their renovated office space and offered discounts for advertising and memberships. Everyone gathered in the welcome area to talk business and celebrate the chamber’s homecoming.

“It feels so amazing and exciting to be back home,” Ms. Peck said.

The chamber officially moved back to its former office, 1241 Coffeen St., on Sept. 1, and several staff members said that walk-ins and requests for chamber services have increased.

Amber Stevens, who manages the chamber’s Procurement Technical Assistance Center, said she receives about five walk-ins each week. John “Jason” J. Ryder, director of marketing, said that more members have contacted him for market services.

“The old location is dark and gloomy and hard to find,” Mr. Ryder said. “I love being in this building.”

JUSTIN SORENSEN n WATERTOWN DAILY TIMES The Greater Watertown North Country Chamber of Commerce hosts an open house at its Coffeen Street Office, which it will move back into this spring.  (Wolf)

JUSTIN SORENSEN n WATERTOWN DAILY TIMES
The Greater Watertown North Country Chamber of Commerce hosts an open house at its Coffeen Street Office, which it will move back into this spring. (Wolf)

Both business owners and city council members complimented the chamber’s decision to move back to its former office from the Bruce M. Wright Memorial Conference Center.

Lynn E. Krafft of Krafft Cleaning Service Inc. said he liked the office because it was located along the “main drag.” City Council members Stephen A. Jennings and Teresa R. Macaluso said that the chamber will be able to provide more promotion for Watertown businesses with its increased visibility.

“It provides an opportunity to showcase what Watertown has to offer,” Mr. Jennings said.