Social Media & Digital Marketing: Bringing business into the modern age

SYDNEY SCHAEFER / NNY BUSINESS
Jessica Piatt, director of marketing at the Greater Watertown North Country Chamber of Commerce, takes a photo of materials on her desk for the Chamber of Commerce’s Instagram story.

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Watertown chamber celebrates homecoming and grand reopening

JUSTIN SORENSEN n WATERTOWN DAILY TIMES The Greater Watertown North Country Chamber of Commerce hosts an open house at its Coffeen Street Office, which it will move back into this spring.  (Wolf)

JUSTIN SORENSEN n WATERTOWN DAILY TIMES
The Greater Watertown North Country Chamber of Commerce hosts an open house at its Coffeen Street Office, which it will move back into this spring. (Wolf)

Board members, business owners and city council members cheered for the Greater Watertown-North Country Chamber of Commerce and its return to Coffeen Street as President and CEO Kylie S. Peck and Board Chairwoman Jill Parker cut the ribbon at the chamber’s open house and grand reopening Thursday afternoon.

Chamber staff welcomed both business members and interested residents to their renovated office space and offered discounts for advertising and memberships. Everyone gathered in the welcome area to talk business and celebrate the chamber’s homecoming.

“It feels so amazing and exciting to be back home,” Ms. Peck said.

The chamber officially moved back to its former office, 1241 Coffeen St., on Sept. 1, and several staff members said that walk-ins and requests for chamber services have increased.

Amber Stevens, who manages the chamber’s Procurement Technical Assistance Center, said she receives about five walk-ins each week. John “Jason” J. Ryder, director of marketing, said that more members have contacted him for market services.

“The old location is dark and gloomy and hard to find,” Mr. Ryder said. “I love being in this building.”

JUSTIN SORENSEN n WATERTOWN DAILY TIMES The Greater Watertown North Country Chamber of Commerce hosts an open house at its Coffeen Street Office, which it will move back into this spring.  (Wolf)

JUSTIN SORENSEN n WATERTOWN DAILY TIMES
The Greater Watertown North Country Chamber of Commerce hosts an open house at its Coffeen Street Office, which it will move back into this spring. (Wolf)

Both business owners and city council members complimented the chamber’s decision to move back to its former office from the Bruce M. Wright Memorial Conference Center.

Lynn E. Krafft of Krafft Cleaning Service Inc. said he liked the office because it was located along the “main drag.” City Council members Stephen A. Jennings and Teresa R. Macaluso said that the chamber will be able to provide more promotion for Watertown businesses with its increased visibility.

“It provides an opportunity to showcase what Watertown has to offer,” Mr. Jennings said.