How To Dominate Social Media

Joleene Moody

If your business isn’t showing up loud and proud on social media, you could be compromising your bottom line. You want to dominate the social airwaves and bring new clients and fresh opportunity with it. Your social success hinges on where you post and how much effort you put into it. Consider these options when posting on social media platforms that meet the likes of your business.

1) Schedule Your Posts

     Some businesses don’t consider this an option as they circulate the cyber airwaves. But continuous posting can pull more followers your way, especially on a platform like Twitter. Use apps like Hootsuite or Tweetdeck to schedule hourly tweets. Include posts that inform, engage, and promote sharing. Your followers choose to trail you because of what you do or what you’ve posted in the past. Make them happy and share their posts as well. The more followers you have, the more you open the space to be recognized as the expert in your field. If you seek more sales and a powerhouse reputation, share great content and post regularly.

2) Use Video to Share Content

     When Twitter released Periscope, the response was both immediate and overwhelming. Within a few short months, small business owners and entrepreneurs across the globe were Livestreaming tips, stories, and useful information to followers. With a chat that allows comments and hearts for likes, Periscope is ideal for the business owner that wants to stay focused and instruct. Many followers convert to fans and clients for those that regularly use the app.

     If Periscope doesn’t thrill you, consider Blab, a social video platform still in its Beta stages. With four video seats and a chat section that allows hundreds of attendees to engage, Blab is shaping up to be the new wave of Podcasting. If the host allows, a single attendee can briefly take one of the video window seats and be heard. Blab chats can go on for hours. Some Blab users actually schedule 24-and-48 hour marathons. While this isn’t necessary, a short 30-minute show can prove invaluable for business owners that want to share content and elicit trust.

3) Use Platforms that Match Your Business

     You don’t have to exist on every social media platform to dominate in social media. For some businesses, determining which platform works best is a challenge. But it doesn’t have to be. Spending time on Twitter, Facebook, LinkedIn, or Pinterest can answer that question for you. If you are a coach or consultant, Facebook and Facebook Ads are where your tribe exists. If you are a social media or content marketer, Twitter may be where it’s at. And if you own a design or bakery business, Pinterest is the ideal platform for you. Overwhelming yourself with too many platforms can actually work against you. Choose two or three that fit your business well and shoot for the moon.

     Regular posting and highly valuable content will give you the exposure and leverage you need on social media. Offering information that is actionable is also key, as it leads followers to your website and other social platforms. Show up with integrity and your business will shine above all others.

JOLEENE MOODY is a freelance writer, blogger, and speaker who lives in Oswego County with her husband and daughter. Learn more at:

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December 2016: Top Transactions

The following property sales were recorded in the Jefferson County Clerk’s Office in October 2016:

$1,169,265: Oct. 3, Town of Watertown: 8 No acreage listed, 339 State St., CNL APF Partners LP c/o GE Capital, Franchise Finance, Scottsdale, Ariz., sold to Carrols LLC, Syracuse.

$1,381,025: Oct. 17, Village of Alexandria Bay: No acreage listed, Steamboat Island, located in the St. Lawrence River between Fairyland Island and Deer Island, Richard B. Sherker Jr., Chalfont, Pa., and Richard B. Sherker III, Doylestown, Pa. as co-trustees of Hilary R. Sherker Family Trust, sold to Michael D. Cregg, trustee of Michael D. Cregg Trust and Barbara A. Cregg, trustee of Barbara A. Cregg Trust, both of Pittsford.

$1,263,447: Oct. 4, City of Watertown: No acreage listed, State Street, Carrols LLC, Syracuse, sold to GW 339 State Street Owner LLC and CW 339 State Street Owner LLC, Brooklyn.

$997,500: Oct. 3, Town of Henderson: 18.315 acres, 4151 Jackson Lane, Dana Keffer, Henderson, sold to Patrick O. Egan and Laurie Egan, East Northport.

$900,000: Oct. 17, Towns of Alexandria and Orleans: Five parcels, no total acreage listed, state Route 12, Emliz Properties LLC, Fulton, sold to Thousand Islands Adventures LLC, Dewitt.

$525,000: Oct. 17, City of Watertown: No acreage listed, Sherman Street at Clinton Street, John Doldo Jr., Watertown, Lewis G. Spicer III and Christa Spicer Matthews as trustees of Lewis G. Spicer Jr. trust, Watertown, sold to Clinton Center Development LLC, Carthage.

$500,000: Oct. 19, Town and Village of Cape Vincent: 424.5 acres more or less, James Street, Cummings Road and Wilson Settlement Road, White Farms LLC, Cape Vincent, sold to HWCB LLC, Clayton.

$456,972: Village of Sackets Harbor: 0.351 acres, Edmund Street at Hill Street, Battlefield Commons LLC, Latham, sold to Daniel P. Talecki and Jamie L. Talecki, Sackets Harbor.

$422,600: Town of Hounsfield: 0.414 acres, Storrs Harbor Road, Marian S. Vecchio, sold to Damian M. Ray, Watertown.

$360,000: Oct. 13, Town of Theresa: 60 acres, state Route 26, Ernest A. Clemente and Jennifer G. Clemente, Theresa, sold to Jerry W. Sauls and Sherry S. Sauls, Wahiawa, Hawaii.


The following property sales were recorded in the St. Lawrence County Clerk’s Office in October 2016:

$900,000: Oct. 6, Town of Hammond: Unknown Parcels, unknown acres, bounded by Oak Hollow Farm, Angus M. MacQueen, Hammond, sold to Stephen and Lucy Hughes, New York.

$230,000: Oct. 6, Village of Massena: 2 Parcels, unknown acres, Lot 2 and Lot 3, Block 310, Matthew J. and Lindsay E. Macaulay, Massena, sold to Marc and Megan Morley, Canton.

$226,600: Oct. 6, Town of Massena: 0.46 of an acre more or less, bounded by Smith Road, Phillip J. and Lynn Ann Treers, Massena, sold to Carrie E. Garrow, Liverpool.

$190,000: Village of Waddington: Parcel 1) 1.81 acres more or less, Parcel 2) 0.60 of an acre more or less, bounded by Lincoln Avenue, Kenneth W. and Tamara K. Ashley, Waddington, sold to Timothy F. Dashnaw and Trina M. LePage, Harrisville.

$181,500: Oct. 4, Town of Morristown: 3.04 acres more or less, bounded by New York State Route 12, Terry Lee Micelli, Morristown, sold to Eric D. and Karen M. Hilbert, Colden.

$175,900: Oct. 6, Town of Lisbon: Parcel 1) 1.211 acres more or less, Parcel 2) Unknown acres, St. Lawrence River Lot 24, bounded by Route 37, James F. and Susan E. Steves, Ogdensburg, sold to Peggy Ann Langtry, Hammond.

$170,000: Oct. 6, Town of Lisbon: 4.45 acres more or less, bounded by Keyes Road, Matthew J. and Jamie L. Stone, Lisbon, sold to James and Marissa Dettmer, Ogdensburg.

$130,000: Oct. 4, Town of Pierrepont: 178.36 acres more or less, bounded by St. Lawrence Turnpike, Amanda S. Lavigne, Vermontville, sold to Gary and Shirley Gollinger, Colton.

$120,000: Oct. 6, Village of Massena: Unknown acres, Lot 26, Block H, Michael J. Zappia, South Colton, and Karen Z. Wilson, Toni Z. Tucker, Kevin A. Zappia, Manlius, sold to Kristan M. and Gabriel LaRamay, Madrid.

$110,750: Oct. 5, Town of Fowler: Parcel 1) 1.05 acres more or less, Parcel 2) 0.243 of an acre more or less, bounded by Doane Road, Larry L. and Kimberly Fuller, Gouverneur, sold to Jeffrey C. Hall and Genny L. Bush, Gouverneur.

NAR releases 2016 buyers profile

Lance Evans

Lance Evans

In November, the National Association of Realtors (NAR) released the 35th edition of its survey of buyers and sellers. This yearly sampling was based on homes sold between July 2015 and June 2016 and had 5,465 responses.

The median age of all buyers was forty-four and had a gross household income of $88,500. Two-thirds were married, seventeen percent were single females, seven percent were single males, and eight percent were unmarried couples. About a third of all buyers had children at home and fourteen percent owned a second home.

This year’s survey convincingly proved once again that the two most popular resources for buyers remain the internet — 95 percent — and real estate agents — 92 percent. Despite a record high 51 percent of buyers saying they found the home they purchased online, most buyers who used the internet still ended up purchasing their home through an agent — 90 percent.

Of interest to residents in our area, nationally 2 percent of all buyers or their spouses were active duty military and 18 percent were veterans. The active duty buyer is 35 years old, most likely to buy a previously owned home, and half were first-time buyers. Fifty-seven percent rented a house or apartment immediately prior to their home purchase.

Buyers who were military veterans had an average age of 59 and 82 percent had owned previously. However, only 36 percent owned a home immediately prior to purchasing. Eighty-two percent bought a detached single-family home.

In terms of sellers, 89 percent of respondents used a real estate agent. Additionally, 85 percent indicated that they would definitely or probably use their agent again or recommend him or her to others. The typical seller is 54 years old, with a household income of $100,700, and has owned their home for 10 years.

Members of the Jefferson-Lewis and the St. Lawrence County Boards of Realtors joined nearly 20,000 colleagues, industry leaders, and real estate experts from the U.S. and abroad at the 2016 Realtors Conference & Expo in Orlando, Florida from Nov. 3 to 7.

This year’s conference theme, “Educate, Innovate, Celebrate,” encouraged Realtors to educate themselves on market trends and key real estate issues, learn about the latest technologies and innovations affecting the industry, and celebrate another year of positive growth. Realtors had the opportunity to make professional contacts from across the globe, as well as attend educational and informational sessions featuring nationally recognized presenters, trainers, and industry experts.

Among the panelists and speakers were Lawrence Yun, NAR chief economist, who shared the latest outlook for residential and commercial real estate markets; Dennis Lockhart, president and CEO of the Federal Reserve Bank of Atlanta; Jim Parrott, former economic adviser to President Barack Obama and senior fellow at the Urban Institute; Brian Montgomery, former Federal Housing Administration Commissioner and vice chairman of the Collingwood Group; Jonathan Smoke, chief economist at; Howard Fineman, global editorial director at the Huffington Post; Alex Perriello, president and CEO of Realogy Franchise Group; and senior staff from the Federal Aviation Administration and National Flood Insurance Program. One of the highlights was the keynote given by retired U.S. Army Gen. Colin Powell.

Throughout the week, Realtors participated in 100-plus conference sessions, workshops, forums, and classes on a broad range of real estate issues to help prepare themselves and their businesses for 2017. This is one of the many ways Realtors raise their professionalism and skills through specialized knowledge and expertise. Tri-County attendees were Sue Brashaw, Carolyn Gaebel, Debbie Gilson, Lisa L’Huillier, Brittany Matott, Randy Raso, Sue Raso, Jennifer Stevenson, and me.

During the conference, Bill Brown, a second-generation Realtor from Oakland, Calif., was installed as the 2017 NAR President. “In 2017, Realtors will work to keep the issues affecting homeownership  —  whether it be defending the mortgage interest deduction or fighting for more affordable financing  —  a priority on our nation’s public policy agenda,” said Brown. “Realtors are here to encourage our leaders to put forward policies that put the American dream of homeownership within reach for every American whose goal is to own their own home.”


LANCE M. EVANS is the executive officer of the Jefferson-Lewis Board of Realtors and the St. Lawrence County Board of Realtors. Contact him at His column appears monthly in NNY Business.

November Real Estate Roundup: A century of the Realtor trademark

Lance Evans

Lance Evans

This year marks the 100th anniversary of the adoption of the term “Realtor” by the National Association of Realtors. It was trademarked in 1916 to identify members of the association, a revolutionary group of individuals deeply committed to integrity, community and protecting the American dream of home ownership.

The terms “Realtor” and “Realtors” are trademarks that, along with the Code of Ethics and Standards of Practice, which celebrated its 100th anniversary in 2013, set members apart from other real estate licensees. Realtors subscribe to NAR’s strict ethics code as a condition of membership.

The term Realtor is not a generic term. It is not synonymous with “real estate agent.” There are more than 1.84 million active licensed real estate professionals in the U.S. with 1.1 million of them as members of NAR. Realtors work in residential and commercial real estate as brokers, salespeople, property managers, appraisers, counselors and others engaged in all aspects of the real estate industry.

Realtors have access to advanced educational opportunities and training in residential and commercial real estate specialties. Members are industry innovators. They’re on the cutting edge of technology to better serve consumers, and they have helped bring real estate technologies into the home-buying and selling process to facilitate and streamline today’s real estate transactions.

The more than 500 brokers, appraisers and salespeople who are members of the Jefferson-Lewis Board of Realtors and the St. Lawrence County Board of Realtors are members of NAR as part of their membership. Remember, not everyone who sells or appraises real estate is a Realtor, only those who are members of NAR can claim that distinction.

The Tri-County (NY) Women’s Council of Realtors chapter held its sixth annual Jefferson-Lewis “Top Producer” event sponsored by Carthage Federal Savings and Loan, Community Bank, N.A., Gouverneur Savings and Loan, Homestead Funding, Key Bank, the Jefferson-Lewis Board of Realtors and Northern Credit Union on Oct. 20. Members were honored in sales and rental categories based on the number of units sold or rented between Oct. 1, 2015, and Sept. 30, 2016.

The chapter honored Rob Moyer as the Realtor who sold the most units and Rhonda Rogers as the Realtor who was the top rental agent.

The rest of the Realtors in terms of units sold, alphabetically, were: Britton Abbey, Roger Abbey, Mary Adair, Lois Aubin, Joy Baker, Marcia Brooks, Sara Bulger, Vicki Bulger, Patricia Calhoun, Walter Christensen, Libby Churchill, Kathy Cook, Katherine Couch, Melanie Curley, Linda Donaldson, Carole Dunbar, Randy Durham, William Elliott, Kenneth Erb, Cathy Fiacco-Garlock, Jennifer Flynn, Matthew Garlock, Joan Gerni-LaLone, Lori Gervera, Marsha Gibbons, Janet Handschuh, Les Henry, Jeffery Jones, Amy Kenney, Suzanne Krouse, Barry Kukowski, Jacqueline Ladue, Lisa L’Huillier, Donna Loucks, Lisa Lowe, Brenda Malone, Amanda Mattimore, Erin Meyer, Amanda Miller, Elizabeth Miller, Gail Miller, Gwyn Monnat, Cynthia Moyer, Bambi Norman, Timothy Nortz, Lorie O’Brien, Doris Olin, Deborah Peebles, Karen Peebles, Lori Porter, Jeff Powell, Tammy Queior, Maxine Quigg, Desiree Roberts, GaylaRoggie, Nancy Rome, Jill Rosette, Jason Smith, Vickie Staie, Nicholas Sterling, John Stevens, Barry Stewart, Nancy Storino-Farney, Bernard Sturr, and Jennifer Waite.

In addition to Ms. Rogers, the top Realtors for rentals, alphabetically, were: Clifford Bennett III, Daniel Conlin, James Conlin, Sonia Conlin, Carolyn Gaebel, Joan Gerni-LaLone, Daniel Gibeau, Michael Hall, Nicole Lajoie, Micah Matteson, Sandra Rowland, and Lisa Spear Woodward.


Nina Amadon, New York State Women’s Council of Realtors governor, and Lisa L’Huillier, state president, installed the 2017 Tri-County (NY) Women’s Council of Realtors chapter officers during the Top Producer event. Leadership includes Carolyn Gaebel, Bridgeview Real Estate, president; Alfred Netto, Weichert Realtors Thousand Islands Realty, president-elect; Wendy-Jane Smith, Cross Keys Real Estate, vice president of membership; Jumana McManus, Hunt Real Estate ERA, secretary; Lance Evans, Board of Realtors, treasurer.

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