In Family They Trust

SYDNEY SCHAEFER / NNY BUSINESS
The Garlock family poses for a portrait inside the Garlocks Design Center in Alexandria Bay.

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Finding the Funding: Small businesses find financial support

HOLLY BONAME / NNY BUSINESS
Laurel K. Zarnosky stands behind the ice cream counter at her newest business Simply Sweets at the Top of the Square Plaza, Watertown.

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Social Media & Digital Marketing: Bringing business into the modern age

SYDNEY SCHAEFER / NNY BUSINESS
Jessica Piatt, director of marketing at the Greater Watertown North Country Chamber of Commerce, takes a photo of materials on her desk for the Chamber of Commerce’s Instagram story.

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Giant Hogweed Warning and Signs

Giant hogweed invasive plant.

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Change Is Gonna Come

Sarah O’Connell

Wouldn’t it be nice if things always stayed the same and we old dogs didn’t have to keep learning new tricks?  But unfortunately, things don’t happen that way.  I think more often than not, changes, while hard to push through at first, end up making our lives more efficient. We’ve seen a lot of things changing the past couple of years with small businesses.  

Social Media

                Of course, we know that social media evolves almost daily.   Remember MySpace, then Facebook?  Now Instagram and Twitter are where it’s at, and although we seem to be slow adopters up here, businesses need to know how to use these platforms to keep up.  The same thing is true when developing a website.  We have to make sure it’s mobile-friendly.  I only look up a business once or twice on my phone, and if they haven’t gotten with it, I probably won’t go back.  Posted hours?  Check.  Menu if a restaurant?  Check.  Quick response to a message?  Check.

Cybersecurity   

                If you do business with the federal government, you already know that cybersecurity rules related to the Defense Acquisition Regulations System have been heavily tightened.  As for doing business with the government, just the process of registering as a federal contractor in the System for Awards Management has gotten more complex; new and existing businesses now have to send a notarized letter by snail mail(!) to the General Services Administration confirming the authorized Entity Administrator.   

Data Protection

                The new General Data Protection Regulation concerning data protection and privacy for all individuals within the European Union (EU) and the European Economic Area (EEA) is being implemented this year. It also addresses the export of personal data outside the EU and EEA areas. The GDPR aims primarily to give control to citizens and residents over their personal data and to simplify the regulatory environment for international business by unifying the regulation within the EU.  It is going to impact any U.S. company doing business with counterparts and customers in Europe.

Taxes 

                No one is exactly sure how the new Tax Cuts and Jobs Act that took effect in 2018 is going to affect individuals and small businesses, but we’re going to be finding out pretty soon.

                The main effect on small businesses, the mom and pops and DBAs, is the same one that’s going to benefit individuals in that the individual tax rates will be lower, leaving business owners presumably with more money in their pockets.  At the same time, some traditional deductions will be disallowed. 

                At the SBDC, we try to keep up with all these changes as best we can so we can give our clients the most up-to-date information as possible.  We’re currently revamping our Entrepreneurial Training courses to expand on some of these areas, particularly social media and taxes.    We rely on our guest presenters who are professionals in these fields to bring our participants timely information.  Of course, any individual business can also contact us to try to find out how they will be impacted because they may be getting conflicting answers from the internet, from friends, family and other business owners.  We can access our research network in Albany or our statewide network of advisors to assist.

                We like to say that our Entrepreneurial Training Courses help would-be and existing entrepreneurs learn the necessary steps to building and growing a stronger business. Both the seven weekly sessions of the class held on the Jefferson Community College campus or the online version are coming up in early October.  If you are interested in learning more about the courses for yourself or a family member, please give us a call or check out our website at http://watertown.nyssbdc.org.

                The New York Small Business Development Center at JCC offers free, individual, confidential counseling to new or existing business owners in Jefferson and Lewis counties.  For more information, contact 315-782-9262, sbdc@sunyjefferson.edu.   St. Lawrence County residents can contact their SBDC at SUNY Canton, 315-386-7312, sbdc@canton.edu.

Sarah O’Connell is a certified business advisor with the New York State Small Business Development Center at SUNY Jefferson Community College. She is a former small business owner and lifelong Northern New York resident. Contact her at soconnell@sunyjefferson.edu.

Airbnb Brings Income, Commerce to the North Country

Pictured here is a screen grab from the AirBnb website, www.airbnb.com. When you visit the website, you can search for places to stay and activities across the world.

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Growing Our Workforce

Jay Matteson

Recently we completed the 2018 Jefferson County Agricultural Development Conference. It was an exciting program with a broad agenda that explored agriculture locally, at the state level and globally. In addition to the actual agenda for the conference, there were several efforts to grow our local agricultural workforce represented.  I didn’t realize until I stood at the podium and thanked everyone for attending, how these efforts were to be represented.

    On our agenda for the conference was our keynote speaker, Mr. Maurice (Moe) Russell.  Moe owns Russell Consulting Group, located in Iowa, which advises farmers not only in the United States, but around the World on marketing and financial issues.  Moe’s presentation focused on the outlook for agriculture in 2018 and beyond and explored the challenges and opportunities facing our farms.  Moe’s presentation was dynamic and challenging.  I expected that. What I wasn’t anticipating, and welcomed, was his message he gave for people coming in to agriculture.  Despite the crisis the dairy industry is in right now, Moe told the audience that there will still be tremendous opportunity for people to work in agriculture.  Even when challenged by a local farmer because of the dairy crisis, Moe stood his ground. He acknowledged the challenges faced by dairy farmers but said there is a future for farming in New York State, including dairy, and we need people, especially young people, to pursue the growing demand for agricultural products.

    In the audience at the conference were students from the agribusiness program at Jefferson Community College.  I had the opportunity to serve as an adjunct instructor for the Agricultural Law and Regulations course this semester.  Seven students, some of whom were present, participated in the class.   It was exciting to be the instructor for the class. As a one credit hour class, we just completed meeting for 2 hours a week for eight weeks to meet course requirements.  Every week the students came to class enthusiastic to learn more.  I challenged them with a course project in which each student had to identify an agribusiness they wanted to start and the community where they wanted to locate the business.  Throughout the eight weeks, the students had to identify the various laws impacting agriculture and especially their business.  The students had to contact resource specialists knowledgeable about the laws and regulations they would be impacted by.  Their task was to interview the specialists and learn how they could comply with the laws and regulations.  The students were tasked with presenting projects and their findings, to the class as if we were a municipal planning board. The project counted as 45% of their overall course grade. It was neat to see the students embrace the class and complete these projects.  To have the students attend the Ag Conference was encouraging as they were able to listen to several presenters provide an interesting, “60,000 feet” program on agriculture.

    Our final panel discussion at the Ag Conference featured Terrence Harris, Associate Vice President of Workforce Development at Jefferson Community College, Bill Stowell, Agriculture program teacher and FFA advisor at South Jefferson High School and Professor William Jones, Chief Diversity and Affirmative Action Officer at SUNY Canton. The three panelists discussed perspectives on the future of agriculture.  Their conversation discussed the strengths and weaknesses of our agricultural workforce.  It was interesting to hear each relate the opportunities they see and the demand for students to go into agriculture careers.  The use of technology in agriculture, each panelist agreed, should be a huge draw for the younger generations who are very interested in technology.  The three indicated that the agricultural industry fails, unfortunately, to emphasize how technology is used, which then results in losing students to other careers.   They encouraged everyone present to think about the messaging we are using to attract people in to the industry and how it might be imporved.

    As the Conference went on during the day, the conversations discussed the opportunities and challenges of working in agriculture.  It was interesting to observe how the need for people to come into agriculture was present in every discussion, it was better to see how there were young people around the room, who recognize this opportunity and are trying to pursue it.  Just in case you are interested in an agricultural career, we encourage you to visit mygpsforsuccess.com and explore the agriculture section of the website.

 

Suicide Prevention and Understanding in NNY

Bob Gorman

Suicide remains the death that dares not speak its name.

    Families often write around the word in obituaries to avoid citing the actual cause of death. Medical examiners are occasionally begged to do the same thing if writing the word “suicide” in their report will mean the loss of benefits for a grieving survivor with three small children.

    And all those drug overdoses? Local death statistics include actual question marks. That’s because even though investigators are pretty sure many of these deaths were intentional, they can’t be certain if there were no notes or witnesses.

    If you talk to first responders, nonprofit leaders and high school guidance counselors, you learn quickly that suicide is a topic that can no longer be avoided. Somebody this year will attempt suicide while in jail, or at a halfway house or after another evening of reading texts from a mob attacking the psyche of a solitary teenager.

    My one lone involvement with a suicide was the death of an employee at the Watertown Daily Times in 1999. Charlie Tenny took his life by hanging himself from a tree in his beloved Adirondacks. Because Charlie was a journalist, many other journalists tried to make sense of the senseless.

    One of Charlie’s friends, who worked at the Hartford Courant, wrote a column almost a year after Charlie’s death that included this: “The timing of his suicide remains incomprehensible to me. He did it while his sister, Carol, was in China adopting a baby girl. Carol got the news of Charlie’s death in Los Angeles, between flights on the way home to Pittsburgh. She screamed “No! No! No!” so loud that people came running across the terminal.

    Back home, Carol fell into depression.

    “I did feel my life changed unalterably from the moment I found out that Charlie did what he did,” Carol told me. “I would look at teenagers laughing, and I would just be amazed. They were like foreign animals. What are these people doing? There just seemed to be such a gulf between me and them.”

    In public places, Carol would suddenly blurt out, “I love you, Charlie.”

    “I thought I was saying it quietly, but people would look at me funnily… but I couldn’t talk to anybody without telling them about [Charlie’s suicide]; it was a central fact of my life.”

    To encourage a conversation about the value of life, the United Way of NNY in late March sponsored events at eight high schools and two evening programs with Roger Breisch of Batavia, Ill. Breisch has spent the last 15 years as a counselor on local and national suicide hotlines, often talking to teenagers who think their lives are useless.

    Breisch’ s talk, “Finding Life on the Suicide Hotline” challenged students to take an inventory of their own lives and find ways to value the person they are, and not give credence to a false narrative about who they aren’t.

    His uplifting message comes at a good time. The region’s suicide prevention coalitions in Jefferson, St. Lawrence and Lewis counties are working to reverse a trend that saw 163 people commit suicide in the three-county region over a five-year period.

    Kevin Contino, a data analyst for the Fort Drum Regional Health Planning Organization, has statistics collected locally and through the Centers for Disease Control and Prevention.

    In 2016, the suicide death rate per 100,000 population was:

  • 12.8 for the three-county region
  • 8.5 for New York State
  • 13.9 for the United States

 Over the most recent five years of federal data (2012-2016), the death rate due to suicide was:

  • 14.1 in Jefferson County (83 deaths, 16.6 per year)
  • 21.4 in Lewis County (29 deaths, 5.8 per year)
  • 9.2 in St. Lawrence County (51 deaths, 10.2 per year)
  • The most common mechanisms for suicide were firearms (48 percent), hanging/suffocation (31 percent), and poisoning (19 percent).
  • Eighty-four percent of decedents were male.
  • Sixty percent of suicide deaths were at the decedent’s home, 7 percent were in an outpatient medical facility, and 33 percent elsewhere.
  • During the five year span, the death rate per 100,000 people for the age groups 15-24, 34-44 and 65-74 was almost identical at just over 17 percent.
  • In 2016 residents of the tri-county region had 235 emergency department visits with a principal diagnosis of either suicide attempt or suicidal ideation. The numbers for each county were: Jefferson, 161; Lewis; 15 and St. Lawrence: 59. Seventy-one percent of these patients were younger than 30; the median age was 21 and the percentage of male and female was identical.

    And for every one of these cases, there are dozens of survivors, like Charlie’s sister, who still cry out a loved one’s name.

    As Roger Breisch showed the north country last month, there is never a wrong time to start having a regional conversation to help reduce that suffering.

Bob Gorman is president and CEO of United Way of Northern New York. Contact him at bgorman@unitedway-nny.org or 315-788-5631.

Commitment to the Community: WSB celebrates 125 years

COMBINED PHOTO SHOWS WATERTOWN SAVINGS BANK IN 1921 AND THE BANK TODAY, IN WATERTOWN WITH BANK PRESIDENT MARK LAVARNWAY.

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Personal Testimonies Show NNY Pride

Rande Richardson

“When we decided to move back we wanted to create the culture that we wanted to live in. If it’s something that we love, then we want to help create it. In many ways, if you live in a small community, where you give helps to decide what becomes important. If you want a certain community and you want it to have a certain feel or if there’s an area that you want to strengthen, then you have to go do that.” -Jeff Ginger

“There are a lot of negative aspects of humanity, but you often find what you look for. If you’re looking for the positives in others, you want to recognize the positive gifts that have been given you and then the best way to say thank you is to give them to someone else. It is important to give back to that community. It’s where we raise our kids. It’s our community. It’s our home. We decided to live here, and we want to see the community flourish.” –Brenna Ginger


In 2016, through this column, the Community Foundation, in partnership with WPBS-TV announced the launch of an oral history initiative: Northern New York Community Podcast- Stories from the Heart of Our Community. The intent was to capture personal testimonials about their life in the region, why they’ve chosen to live here, and the various ways they’ve found to enrich their experiences through their community and the organizations that make it special. Since that time, 23 interviews have been conducted, with more scheduled. The full conversations are available at www.nnycpodcast.com.

    As more interviews have been completed, they have come to provide an interesting, diverse and varied portrait, representing Jefferson, Lewis and St. Lawrence counties. Some of the interviews are well-known names, but I’ll bet there are some that you don’t know. The more the project progresses, we’ve been able to uncover some great gems of civic pride. While you can find a common thread in the stories, each one has its own special message. One of the primary goals was to capture the essence of what has driven community involvement and citizenship across the generations. It was hoped that providing insight into how others have seen their role in shaping their community’s quality of life could provide the backdrop for conversations with those who will inherit that same community. We still maintain that this type of inspiration will be an important enduring legacy of this endeavor.

    As we’ve begun to capture stories in a multigenerational way, the podcasts help provide valuable insight into the means through which those who will inherit our community will strive to make a difference. I would recommend taking the time to listen to Jeff and Brenna Ginger’s podcast. This young couple was raised in the north country, went away, and came back start their own family and careers. Their message of proactively helping to create the community they want to live in embodies both the mission of the podcast initiative, but also of the Community Foundation itself. The most transformational leadership within all of our region’s nonprofit organizations carry that theme. It is this type of lead-by-example thinking that distinguishes good from great.

    Other than our Youth Philanthropy program and our Young Professional LEAD program, documenting these stories has become one of the Foundation’s most transformational endeavors. Their example can encourage us all to more deeply explore what makes for a fulfilling life. If that is accomplished, our community and the organizations that help enhance it will be much better positioned to continue the tradition and heritage of what makes Northern New York so special.

    This is an ongoing initiative and we want to continue to broaden their scope and reach. Part of doing good comes not only in the good itself, but as a catalyst to inspire others. The best way to honor our community’s history and heritage is to perpetuate its relevancy through meaningful expressions of care. If there is a story that needs telling, there is no better time to inspire than now. Our community’s future is calling.