March 2016: Small Business Success

Maine-ly business with some extra salt

Sarah O'Connell

Sarah O’Connell

This is part two of my 1,500-mile solo road trip through New England to visit a small entrepreneurial venture way up in Down East Maine. The story begins when it seemed that everyone I knew started touting “Pink Himalayan Sea Salt.” I don’t exactly possess the palate of a gourmet, so I’m thinking, “Isn’t salt just salt?” Because basically, all salt was originally sea salt, whether it’s mined from deep beneath the earth or extracted from the ocean. But connoisseurs of salt believe that there are big differences in taste, mineral content and processing, and they are willing to pay the big bucks to have their condiment transported 7000-plus miles. [Read more…]