Revolutionize Your Resolution

Jessica Piatt

With the arrival of the New Year you might be inspired by the occasion to set personal resolutions to better yourself. In fact, you might resolve to travel more, learn a new skill, dedicate more time to reading or even working out. But what about your business? 

    If you want to grow your business in 2020, then you should be making New Year’s resolutions for your business, not just yourself. 

    I’m not talking about lofty goals with desired results set haphazardly. I’m talking about real resolutions. While resolutions are often derived from goals, the two are not the same. A goal is the object of one’s ambition, an aim, or desired result, whereas a resolution is a firm decision to do or not to do something. This year ditch the dusty goals you know you’ll abandon by mid-March and instead revolutionize your resolution by committing your company to a decision and taking immediate action. By making resolutions for your organization (and following through with them) you are deciding to better your business. 

    Decisions are made with intent and often with a strategy to deploy them. You should set your resolutions in the same way. They should be both intentional and SMART: specific, measurable, achievable, realistic, and timely. 

    When you set your business resolutions for 2020, there are two important statements to keep in mind: your mission and vision statements. Your business’s mission statement defines your organization. It is the reason for its existence; thus, it should be the driving force behind everything your company does. Your business’s vision statement describes where your business aspires to be. It serves as the guide for choosing courses of action. Both your mission and vision statements are vital to the development of your organization and should be considered when making New Year’s resolutions for your business. 

    Maintaining that your resolutions should be SMART and should consider your mission and vision statements, here are a few ideas to get you started on revolutionizing your resolutions in 2020.  

Invest in Your Employees 

    This year resolve to invest in your company’s most valuable asset, your staff. By investing in your employees, you make your staff part of the long-term growth for your organization. Business resolutions with a focus on employees through areas such as communication, training, development and recognition, can have a significant impact on productivity and office culture.   

Inspire Loyalty 

    Now, depending on your business or industry, this category can vary but whether it’s your customers, members, or clients, maintaining healthy relationships with your consumer basis is vital for growth. In 2020, set a resolution with your customers, members, or clients at the center of your decision. Consider improving customer service or enhancing retention rates. Your resolution in this area should focus on inspiring loyalty.  

It Starts with You 

    If you want to incite change in your work world, recognize that it first starts with you. Become an example of the change you want to see in your workspace. Your action will inspire others to do the same. 

Change is kindled by a decision. No matter what you resolve to do in 2020, setting SMART goals will prevent you from giving up on your New Year’s resolution in the first quarter and considering your mission and vision statements will propel your business forward. SMART goals with a foundation of your mission and vision statements will help you to achieve your resolutions for a more prosperous year.