June 2016: Entrepreneur’s Edge

Tips to improve social media response

Joleene Moody

Joleene Moody

There’s a saying out there that says, “If you’re not on social media with your business, you’re not in business.”

I believe this to be true. And if you’re in business and disagree with this, you should check your resistance and ask yourself why. Why are you resisting a social media presence? Whatever answer you come up with is the very block that needs to be removed so your business can grow. And trust me, it will grow. [Read more…]

February 2015: Small Business Success

Develop the right social media mix

Columnist, Jennifer McCluskey

Columnist, Jennifer McCluskey

It can be difficult to decide which social media outlet you should use to get the message out to your customers. You may feel overwhelmed by the different options, especially if you are not someone who regularly uses social media. This brief overview may help you pick which ones are most likely to reach your target audience. Trying out a new social media platform could be a good way to expand your marketing during a slow winter season. [Read more…]