How To Dominate Social Media

Joleene Moody

If your business isn’t showing up loud and proud on social media, you could be compromising your bottom line. You want to dominate the social airwaves and bring new clients and fresh opportunity with it. Your social success hinges on where you post and how much effort you put into it. Consider these options when posting on social media platforms that meet the likes of your business.

1) Schedule Your Posts

     Some businesses don’t consider this an option as they circulate the cyber airwaves. But continuous posting can pull more followers your way, especially on a platform like Twitter. Use apps like Hootsuite or Tweetdeck to schedule hourly tweets. Include posts that inform, engage, and promote sharing. Your followers choose to trail you because of what you do or what you’ve posted in the past. Make them happy and share their posts as well. The more followers you have, the more you open the space to be recognized as the expert in your field. If you seek more sales and a powerhouse reputation, share great content and post regularly.

2) Use Video to Share Content

     When Twitter released Periscope, the response was both immediate and overwhelming. Within a few short months, small business owners and entrepreneurs across the globe were Livestreaming tips, stories, and useful information to followers. With a chat that allows comments and hearts for likes, Periscope is ideal for the business owner that wants to stay focused and instruct. Many followers convert to fans and clients for those that regularly use the app.

     If Periscope doesn’t thrill you, consider Blab, a social video platform still in its Beta stages. With four video seats and a chat section that allows hundreds of attendees to engage, Blab is shaping up to be the new wave of Podcasting. If the host allows, a single attendee can briefly take one of the video window seats and be heard. Blab chats can go on for hours. Some Blab users actually schedule 24-and-48 hour marathons. While this isn’t necessary, a short 30-minute show can prove invaluable for business owners that want to share content and elicit trust.

3) Use Platforms that Match Your Business

     You don’t have to exist on every social media platform to dominate in social media. For some businesses, determining which platform works best is a challenge. But it doesn’t have to be. Spending time on Twitter, Facebook, LinkedIn, or Pinterest can answer that question for you. If you are a coach or consultant, Facebook and Facebook Ads are where your tribe exists. If you are a social media or content marketer, Twitter may be where it’s at. And if you own a design or bakery business, Pinterest is the ideal platform for you. Overwhelming yourself with too many platforms can actually work against you. Choose two or three that fit your business well and shoot for the moon.

     Regular posting and highly valuable content will give you the exposure and leverage you need on social media. Offering information that is actionable is also key, as it leads followers to your website and other social platforms. Show up with integrity and your business will shine above all others.

JOLEENE MOODY is a freelance writer, blogger, and speaker who lives in Oswego County with her husband and daughter. Learn more at: www.takeyourvoiceback.com

Take Action Everyday

Joleene Moody

“Your life will never improve unless you start making daily improvements.” – Lewis Howes

I’m a quote geek. I always have been. When I feel like the world is crashing down around me, I look for a quote that seems to fit exactly what I need to know in that very moment. Sometimes that quote shows itself to me.

     My hope is that Lewis Howes’ quote just did that for you.

     There are so many of us that have wants and desires but let those wants and desires sit on a shelf collecting dust because we don’t know what to do with them. We don’t know how to get to them. We may think they’re impossible to achieve or too hard to begin.

     And you’re right.  It may hard to begin. Which leads me to quote number two: “If we wait until we’re ready, we’ll be waiting for the rest of our lives.” – Lemony Snicket

     Very few people that start on the path to success know what they’re doing. It’s true. But it doesn’t matter to them because they know the answers will be revealed to them along the way. They understand that taking action every day is the only way to live life. It’s the only way to learn. There is no physical manual or blueprint that tells you exactly what you need to do to get started. But there is a soulful blueprint. And it lies within you.

     You know what you want. So take a tiny step toward it today. No matter what it is that you want to chase, there are a plethora of things you can do to start manifesting it right now.

Here is a list of things you can do to get started, no matter what it is you’re after:

  •  Read a book.
  • Ask someone what book you should read if you don’t know.
  • Ask a question.
  • Ask a question of someone who is doing what you want to do.
  • Watch movies.
  • Read some more.
  • Take a workshop.
  • Ask more questions.
  • Read more books.
  • BE CURIOUS.

     When I wanted to be a public speaker, I took the time to ask a speaker that was visiting a local school what she did to get started. She told me to buy a book on her website and begin there. She also invited me out to lunch and gave me an hour of her time to tell me more.

     Those nuggets of information were pure gold. They got me started and took me to the next level. Once I reached that second level, I asked more questions of more people. Up and up I went.

     So ask questions. Read books. And don’t rush the process. But do begin now, before your dream gets so covered in dust, you won’t be able to find it.  Which leads me to one final quote for you:

“Even if you are on the right track, you’ll get run over if you just sit there.” – Will Rogers

     Better stand up and take action. Your dream is waiting for you.

Don’t forget Facebook in media mix

Jennifer McCluskey

Jennifer McCluskey

As you are planning out your business’s advertising budget for next year, you may want to consider adding targeted Facebook ads if you have not done so already.

Being able to be very specific in defining a target audience is one of the reasons many businesses are turning to Facebook for advertising in addition to their more traditional advertising methods. For example, you can set up an audience of men ages 18 to 22 who like snowmobiling and live within either a 10 mile radius of Gouverneur or a 20-mile radius of Watertown. You can be as specific or as broad as you like, depending on the certain type of customer you are trying to reach.

If you’ve never set up a targeted audience for your Facebook ads before, here’s how you do it. At the lower-left corner of your Facebook page, there should be a blue button that says “Promote.” Facebook likes to move stuff around regularly, so if it’s not there, it will be somewhere on the page. Click it, click “see all promotions,” go to the bottom of the screen and click “Go to Ads Manager.” The dropdown menu in the upper left hand corner of your Ads Manager should give you a link to set up an audience. If it does not, click “Create Ad,” and choose an objective to be able to see the audience creator.

There are several ways to develop an audience. One way is to upload information about customers, and Facebook will match that to other people who share the same demographics and interest. Alternatively, you can create an audience of people who have interacted with your Facebook page, mobile app, or visited your website. Beyond those criteria, you can target customers based on their age, gender, and location. You can also use the detailed targeting search bar to find people that match certain interests. This is where the fun part begins. Start typing a phrase and see what comes up. Some examples are parents of teenagers age 13 to 18, people who are interested in magnum ice cream, people who are interested in handmade jewelry, people whose home value is more than $200,000, and people who are credit card “high spenders.” Yes, it is pretty scary how much information Facebook has about us. The list goes on and on, so you can craft an audience that is detailed as much as you want.

You can also choose to include or exclude people who like your page, or send the ad to friends of people who like your page. You can choose to have your ad or boosted post come up within your audience’s newsfeed (it will say “sponsored” above the ad) or in the sidebar. Ads in the newsfeed are a little more subtle, but it might be worth trying both to see which is most effective. You can also choose to have your ads show up on Instagram as well.

Once you have created an audience you can save it for future use. It can be useful to test several different audiences to see which works best to meet your goal. Continue to add audiences for variety, so you won’t be showing the ad to the same people every time.

Finally, and most importantly, you want to make sure you have a measurable goal to know if your marketing is effective. Your goal may be to get more clicks through to your website, to get more emails or calls from customers, and of course to make more sales. You will want to track the results from your ad campaign. Facebook has some insights in the ads manager, but you can also use website analyzers like Google Analytics to track clicks to your website from Facebook. You can also include a coupon code with your ad so that you will know how many actual customers come in because of it. It is also good to test two different ads, audiences, etc. to find out what works the best to bring in more customers.

Feel free to get in touch with us at the SBDC if you want help designing your Facebook ads or if you want any other assistance for your business. We are always here to help. The Small Business Development Center has offices at SUNY Canton (315) 386-7312 and at JCC in Watertown (315) 782-9262.

June 2016: Entrepreneur’s Edge

Tips to improve social media response

Joleene Moody

Joleene Moody

There’s a saying out there that says, “If you’re not on social media with your business, you’re not in business.”

I believe this to be true. And if you’re in business and disagree with this, you should check your resistance and ask yourself why. Why are you resisting a social media presence? Whatever answer you come up with is the very block that needs to be removed so your business can grow. And trust me, it will grow. [Read more…]

March 2016 20 Questions: Colleen O’Neill, Jefferson County Sheriff

An agent of change

Jefferson County Sheriff Colleen M. O’Neill reflects on her first year in office at the Sheriff’s Office last month. She is the first woman ever elected to a sheriff’s office in New York State history. Photo by Stephen Swofford, NNY Business.

Jefferson County Sheriff Colleen M. O’Neill reflects on her first year in office at the Sheriff’s Office last month. She is the first woman ever elected to a sheriff’s office in New York State history. Photo by Stephen Swofford, NNY Business.

For state’s first woman elected sheriff, spotlight is best shone on staff, deputies

After only two years of retirement from the New York State Police, an agency where she spent 32 years, Colleen M. O’Neill returned to law enforcement as Jefferson County’s and New York State’s first woman elected as sheriff. She sat down with us to share the experience of her first year in office, the challenges the Jefferson County sheriff’s office faces and what it means to lead as a woman in a historically male-dominated field. [Read more…]

Social media requires synergy, plan

Mandee L. Widrick, owner of ChargedUp Media, is a social media coach. Photo by Norm Johnston.

Navigating online waters can be challenging as more options emerge

When researching social media marketing, the options are seemingly endless, often confusing and social network names can be barely pronounced. With the requisite blog, Facebook, Twitter and LinkedIn, there’s the added “newbies” of Tumblr, Pinterest, Instagram, Google+, FourSquare and Spotify.

By now, some of these networks have become household names, with users numbering in the billions; but others are emerging and offering new services that could help businesses expand a brand’s reach and garner future customers. However, is having an online presence on every possible social media network necessary? At the Greater Watertown-North Country Chamber of Commerce June speaker series event titled “Social Media and Your Business,” that same question was asked. One answer yelled from the back of the room: “No, it’s all just a waste of time.”

[Read more…]

Multimedia a growing sales trend

By Kyle R. Hayes
Associate Editor

With quick response codes, YouTube channels, Facebook accounts and interactive online tours, real estate sales is becoming one of the most wired industries.

Being connected is all about staying competitive, according to Deirdre Hylen, a licensed Realtor with EXIT MORE Real Estate in Watertown.

[Read more…]