Finding Your Food: Regional food hubs connect consumer with food

CHRISTOPHER LENNEY / NNY BUSINESS
Peter Martins displays a handful of strawberries at Martin farm on Needam Road in Potsdam.

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Realtors Advocate For Property Owners and Buyers

Lance Evans

The month of May saw Realtors from our area join their counterparts across the state and nation to advocate for consumer friendly real estate issues and oppose measures that would hurt property owners and buyers.

    During the week of May 15 to May 20, the National Association of Realtors (NAR) held its annual Legislative Meetings & Trade Expo in Washington, D.C. Attended by approximately 8,500 attendees from across the country and around the world, the week included about 200 meetings and events that covered many real estate topics and allowed Realtors to take an active role in advancing the real estate industry, public policy, and the Association. 

    The tri-county area attendees included Jennifer Dindl (Humes Realty and Appraisal), Carolyn Gaebel (Bridgeview Real Estate and Gaebel Real Estate Services), Lisa L’Huillier (Hefferon Real Estate), Brittany Matott (County Seat Realty), Al Netto (Weichert Realtors, Thousand Islands Realty), and Jennifer Stevenson (Blue Heron Realty), along with myself. During the week there were NAR and Women’s Council of Realtors committee meetings, idea exchanges with other Realtors and staff, and information and updates that will assist all of us in better serving the area’s real estate consumers.

    On May 18, we met with Congresswoman Elise Stefanik and joined colleagues from around the state while meeting with Senator Kirsten Gillibrand and Senator Charles Schumer. We focused on three main issues.

    The National Flood Insurance Program (NFIP), of particular interest to our area, is slated to expire on September 30. Without reauthorization, NFIP cannot issue or renew policies in 22,000 communities where flood insurance is required for a mortgage. The NFIP was created to provide incentives for communities to rebuild to higher standards and steer development away from flood zones. In exchange, communities gain access to flood maps, mitigation assistance and subsidized insurance to prepay for future damage and recover more quickly from flooding. The NFIP was last up for reauthorization in 2008. There were 18 short-term extensions and a two-month shutdown before Congress reauthorized the program in 2012.

    We asked our representatives to pass the “Flood Insurance Market Parity and Modernization Act,” which passed the House unanimously last year, and to enable consumers to meet federal requirements with private plans that often offer better coverage at a lower cost than the NFIP.

    Tax reform was also on our list of issues. While no tax reform legislation had been introduced as of our meetings, there were several plans that had been discussed. Some of these would lower tax rates and raise the standard deduction, but would pay for these changes by scaling back existing real estate tax provisions. Proposals that limit itemized deductions, even if not directly changing rules applicable to mortgage interest, could have serious negative consequences for homeowners. 

    PricewaterhouseCoopers (PwC) analyzed a blueprint-like tax reform plan and noted that home-owning families with incomes between $50,000 and $200,000 would face average tax hikes of $815 in the first year after enactment, while non-homeowners in the same income range would see an average cut of $516. Currently, homeowners pay 83 percent of all federal income taxes, and this share would go even higher under similar reform proposals. Homeowners should not have to pay a higher share of taxes because of tax reform.

    Further, proposals limiting tax incentives for homeownership would cause home values everywhere to plunge. Estimates provided by PwC show that values could fall in the short run by more than 10 percent, with a larger drop in high-cost areas. It might take years for home values to rebound from such a significant decrease.

    The final issue we spoke about was protecting sustainable homeownership.   We asked our representatives to responsibly reform the secondary mortgage market. Failure to do so, while limiting costs imposed on homeowners, ensure proper loan disclosures, and fund necessary system upgrades for federal housing programs hurts the very fabric and underpinnings of our society.

    Fannie Mae and Freddie Mac act as a backstop for mortgages and help to safeguard 30-year, fixed rate mortgages ensuring families are not shut out of homeownership. We asked that these entities not be dismantled without identifying a viable replacement.

    The week was productive and informative. It is important that our representatives hear from Realtors advocating for property owners. The information we received at the meetings will assist us as we work for housing opportunities in the area.

LANCE M. EVANS is the executive officer of the Jefferson-Lewis Board of Realtors and the St. Lawrence County Board of Realtors. Contact him at levans@nnymls.com. His column appears monthly in NNY Business.

The Trails to Economic Upswing

AMANDA MORRISON / NNY BUSINESS
Lynette Lundy-Beck stands near the Seaway Trail in Chaumont where a new informational kiosk about the trail and the village of Chaumont was placed recently.

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A River between us and the largest population in Canada

Sarah O’Connell

By Sarah O’Connell

Every spring, the Ottawa Travel and Vacation Show attracts over 17,000 people to explore destinations; St. Lawrence County was among them. Caribbean, African, Canadian, U.S. and East Asian destinations handed out brochures, provided tastings and talked with people, spreading awareness, ensuring their destination was top of mind in the traveler’s decision-making process.

    The St. Lawrence County booth included a display on the expanded Ogdensburg International Airport, which caught the eye of many. They were very interested in the low-cost direct flights, the opportunity to clear customs at the border and fly a domestic flight to their final US destination.  For many of them, Ogdensburg is closer than Ottawa, so price and convenience are selling points.  They were interested in the opportunity to spend the night before they flew, to take advantage of park- and-ride opportunities, have a nice meal and then do their shopping on their return drive.  Likewise, they were excited to hear that you can now get to Baltimore from the Massena Airport.

    It was interesting to talk to Canadians about what brings them over the border, what discourages them, and what excites them. Like many of us, Canadians are very sensitive about their dollars. Given the current value of their dollar, they still expressed their continued visits to shop for groceries, gas up their vehicles, and take advantage of discounted retail shopping and shipping! Not everything is cheaper, but some things still are.  The year-round Vermont ski area exhibiting next to us had a sign that read ‘Canadian at Par’. I asked them how maintaining that promise has impacted their business. He said that Canadian customers are too important to their company, they need to continue that loyalty and offering that commitment is the best marketing message they can send.

    Some expressed concern over discrimination at the border, while others mentioned ease. People were especially excited about golfing here, the price and ability to get tee times.  Nearly every rack card promoting cycling was taken. The wide shoulders, minimal traffic and beautiful scenery is desirable to them.  They were interested in the diversity and affordability of live entertainment offered through Ogdensburg Command Performance, the Orchestra of Northern New York, Community Performance Series at SUNY Potsdam and all of the festivals going on. They expressed that the closeness made it possible to take a drive to explore new places.  Several families were thrilled by the idea of a short drive with the kids to get away, and feel like they are ‘in a different country’. Robert Moses State Park in Massena  with the soon-to- be- open Nature Center, the Eisenhower Locks, Hawkins Point Visitors Center, campgrounds and cabins, trails and safe cycling all sounded idyllic as a summer escape from the city.

    Approximately 40 percent of Canada’s population lives within 200 miles of our border. In St. Lawrence County, we have two international bridges (Prescott-Ogdensburg and Cornwall-Massena).  What an opportunity?

To Buy or Rent, That is the Question!

Lance Evans

A recent Watertown Daily Times article cited a study by SmartAsset comparing average rent to home prices by county nationwide.
    In New York state, Jefferson County ranked 8th in terms of being more viable to buy than rent. According to the study, the break-even point, the point when the amount paid in rent exceeds the cost of purchasing a home, is 1.4 years. For the comparison, SmartAsset used an average price of $222,146 for a Jefferson County home with an average monthly mortgage of $558 versus an average monthly rent of $1,492.

    A little lower on the list was Lewis County at 22nd with a break-even point of two years. The average home price used was $178,887 with a monthly mortgage payment of $464 and $1,066 monthly rent.

    Coming in at 33rd in the state was St. Lawrence County. Using an average home price of $138,283, a monthly mortgage payment of $346 and monthly rent of $1,105, SmartAsset estimated that the break-even point was a little over two years.

    For the analysis, SmartAsset assumed a mortgage rate of 4.5 percent, closing costs of $2,000, and a 20 percent down payment when it created the above comparisons. A higher rate, a lower down payment, etc. would change these calculations.

    A similar study, done by ATTOM Data solutions came out in January 2017 and noted that in about two-thirds of the nation’s counties, it is more affordable to buy a home than rent. ATTOM compared rents of fair market three-bedroom properties to the monthly payments on median priced homes in 540 counties. The calculations included the cost of mortgages, property taxes, and insurance. The report also noted that in about a quarter of the markets surveyed, rents are surging faster than home prices.  In fact it noted that, on average, rents for a three-bedroom property rose 4.2 percent nationwide.   

    While ATTOM did not look at St. Lawrence or Lewis counties, Jefferson County was included.   Like SmartAsset, ATTOM found that it was more affordable to buy than rent in the county. They estimate that a buyer will spend about 26.8 percent of the average wage when buying a median priced home ($129,000) in Jefferson County while it takes 44.8 percent of wages to rent a three-bedroom dwelling at a median rent of $1,492. ATTOM’s study showed that in other areas of the state, for instance many of the Hudson River Valley markets, it is less expensive to rent.

    The analysis incorporated recently released fair market rent data for 2017 from the U.S. Department of Housing and Urban Development, wage data from the Bureau of Labor Statistics, and public record sales deed data from RealtyTrac in counties with at least 900 home sales in 2016.

    A third analysis by realtor.com showed that in all three counties, it is less expensive to buy than rent. In fact, Jefferson and St. Lawrence counties are numbers three and four in the state with Jefferson County buyers using twenty-two percent of income while renters used thirty percent. St. Lawrence County had a narrower gap of 6 percent with a buyer needing to spend 16 percent of income to buy and 20 percent to rent. Lewis County was also less expensive to buy with a 2 percent gap.

    Clearly, it is currently less expensive to buy than to rent in our area. So what should you do? Look at your circumstances including income and debt, consider the alternatives, and if you think you might be interested in buying a property, check with a mortgage professional and an area Realtor.

    Jennifer Stevenson, licensed real estate broker and owner of Blue Heron Realty in Ogdensburg, has been nominated as 2018 secretary-treasurer of the New York State Association of Realtors (NYSAR) a not-for-profit trade organization representing more than 53,000 of New York State’s real estate professionals.

    Ms. Stevenson, a member of the St. Lawrence County Board of Realtors since 1989, has served in many capacities at the local, state, and national levels of the Realtor Association. She is a past president of the St. Lawrence County Board of Realtors and served on the Association’s board of directors for over 25 years. In addition, she has chaired several NYSAR committees, and participates in the National Association of Realtors meetings. Locally she serves on the Ogdensburg City Council, is active in Rotary, and participates on St. Lawrence County’s Fair Housing Task Force among other activities. The elections will take place on September 27 at the NYSAR Board of Directors meeting.

May Small Business Startup: Tactics

 

CHRISTOPHER LENNEY / NNY BUSINESS
 Kevin Daniels, owner of Tactics Live Adventure & Escape Games, stands in the Outbreak Laboratory at his new downtown business at 5 Market St. in Potsdam.

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5 Reasons Why No One is Visiting Your Website

Joleene Moody

You want more sales. More visitors to your website. You want people hungry for your product to eat right out of your hand. As you sleep, you imagine your email list growing and growing, with an email open rate larger than your biggest competitor. You have everything you need to achieve this: the website, the perfect opt-in, a high-demand product, everything.

    Or doooo you?

    If your traffic is nil and your numbers on Google Analytics are making you cry, you need to find out why, most ricky-tick. Based on past clients who have struggled with this very issue, we have compiled the top five reasons why no one is visiting your website, and what you can do to turn things around.

1) Your Branding is Lackluster

Branding is often misunderstood. Ask someone about their brand, and you might hear them talk about their logo. This is because the traditional definition of branding is based on the color, shape, size, and font used to create a logo.

    But my friends, branding is so much more.

    While the logo is certainly an element of your brand, it isn’t the end-all, be-all. Branding is how you are able to control the way people think and feel when they see your logo or hear your company’s name. That means when they visit your site, they need to be pulled in by your message and your mission. One should know within five seconds of landing on your home page what it is you do. If this isn’t happening, your branding may be out of sync. Maybe even non-existent.

    Clear, crisp branding also makes you stand out like an expert. If you were to visit a website that lacked character versus a website that pulled you in with plenty of character, which site would you peruse?

    Get clear on your branding and invest in the change. The sharper you look, the more traffic you’ll see.

2) You’re Not Blogging

I saw that eye roll. I see it quite often, actually. Business owners think blogging is for the birds. Some are under the misconception that blogging is a complete and total waste of time.

    But what if I told you that a single blog post could be your ticket to a sale?

    Blogging is a highly encouraged form of inbound marketing that uses targeted content. Targeted content is the kind of content internet users seek when they sit down with Google. For example, if someone Googles the term “need website visitors,” Google will send out a bunch of bots to find legitimate, purposeful content that matches that search.

    By writing blog posts with targeted content, you’re essentially opening the door to your website to invite people in. The more you blog, the more you become BFFs with Google.

3) Your Website is Clunky

Think about the way you navigate a website when you land on it. You see the home page first, look for the menu bar second and click on your desired location third. Sometimes you might see an image you want to click on, so you head over to it. Other times you might get distracted by an opt-in, so you sign up for the offer and move on.

    No matter where you go or what you might get distracted by, the website you land on should be navigable at all times from all angles. It should be easy to look at and easy to search.

    If your website is poorly designed, doesn’t load quickly, and gets people lost almost immediately, you’re compromising one of the most important pieces of your business.

    The truth is, you have approximately seven seconds to grab the attention of your visitor or they’re gone. They’ll zip back out into cyberspace to find a website that is user-friendly, easy to navigate, and doesn’t look like a fifth-grader built it.

    Your website is most often your first impression. If it’s clunky, your visitors will think the work you deliver is clunky, too.

4) You’re Not Sharing on Social Media

Social media can be a bear. With so many social channels to choose from, it can be overwhelming for some. As a result, we resist sharing and eventually give up because we think it does no good.

    I encourage you to not give up.

    Creating a presence on social media takes time. But even if you have a small following, sharing and engaging with others is the secret sauce to your success. Start by choosing three social channels that resonate with the work you do. Decide to put a few hours a week into posting your content. But coupled with this, decide to like, share and comment on others’ content.

    Make friends with others. Play nice. Build relationships. If you stick to this strategy, you’ll soon discover that many people out there are on your side and happy to share your content. Before you know it, your Google Analytics numbers will increase, and you’ll be a happy camper.

5) You’re Using the Wrong Keywords

Keywords are tricky. We get it. Over the past 10 years or so, the use of keywords in web content has changed. Site builders used to use a method now dubbed as keyword stuffing, where they would stuff the same word (or series of words) over and over again into as much content as possible all over the site.

    Google won’t let you pull this stunt anymore. That’s why using long-tail keywords to help narrow down a search is where it’s at. This is because these keywords are associated with more qualified traffic.

    For example, thousands of search options will pop up if you use the words “cake maker.” But if someone is searching for a cake maker in Virginia, using keywords in blog posts like “cake maker in Virginia” will knock other prospects out of the way and shoot you to the top of a Google search.

    Using keyword research tools is helpful, too. Don’t go it alone.

Tax Breaks You Can Only Claim as a Homeowner

Lance Evans

There are many benefits associated with homeownership. The American Dream offers financial gain, stability, and many social benefits.   One of the biggest benefits associated with homeownership can be found when filing your taxes and, depending on your situation, there may be thousands of dollars coming back your way.

    “Homeownership is an investment in your future,” said Jefferson-Lewis Board of Realtors President Vickie Staie. “It is where we make memories and feel comfortable and secure, it strengthens communities, and it offers homeowners financial security. Tax breaks are just one of many benefits of being a homeowner, and even those who have owned a home for years may be unaware of all of the opportunities for savings.”

    As the deadline to file taxes approaches, the Jefferson-Lewis and the St. Lawrence County Board of Realtors want to remind homeowners of the many tax benefits, savings and deductions they can take advantage of simply by owning a home.

The mortgage interest deduction (MID)

    This may be the most notable and advantageous tax benefit that homeowners enjoy. The MID allows homeowners to deduct the interest paid on a mortgage debt of up to $1 million on a primary residence and one additional residence. It is especially helpful in the early years of a mortgage when the monthly payment goes largely toward interest.

Property taxes

    It is widely known that being a homeowner means paying taxes on your property to local government, whether it is the city, county or state. What you might not know is that these taxes are entirely deductible from your federal income tax, which is more great tax news for homeowners.

Mortgage insurance premium deduction

    Homeowners with incomes of no more than $100,000 can deduct their mortgage insurance premiums if they were required to obtain insurance as a condition of receiving financing for the home. With the current obstacles that prospective homebuyers face, such as student loan debt, the deduction is a benefit that can save homeowners a great deal of money.

    “If you are on the fence about buying a home, taking advantage of these tax benefits can help put your dream home within reach,” said Debbie Gilson, president of the St. Lawrence County Board of Realtors. “By working with a Realtor, a member of the National Association of Realtors, you can better understand the home-buying process and the many benefits that come with owning a home.”

    Congress is considering eliminating or curtailing some or all of these tax benefits.  Members of Congress from both Houses and both parties have expressed a high level of interest in reforming the tax system. Many Washington observers point to Republican-control of the House, Senate, and White House as the primary reason a version of tax reform may finally be enacted. Much work remains before any tax reform plan comes up for any votes. This ongoing debate places a variety of tax laws, including those affecting commercial and residential real estate, under increased scrutiny.

    Realtors are working to preserve these benefits.  American homeowners already pay between 80 and 90 percent of all federal income taxes. Without the MID, for instance, that figure could rise to 95 percent. It’s particularly troubling considering the fact that more than half of families who claim the MID earn less than $100,000 per year.

    The state and local property tax deduction is essential to homeowners as well. While paying property taxes is a part of owning a home, knowing that those payments to state and local governments can be deducted from their federal income tax brings some peace of mind.  Without that deduction, homeowners would get taxed on the income used to pay their property taxes. This is a form of “double taxation” that hits home for lower- and middle-income households.

    The value of these tax incentives is already figured into home prices, meaning there’s a very real likelihood that eliminating those benefits could cause home values to plummet.  Please contact Congresswoman Elise Stefanik and Senators Charles Schumer and Kirsten Gillibrand and let them know that these deductions are important and need to be preserved.

Agriculture Gearing Up for the Event Season

 

Jay Matteson

   Warm weather is on the way! At least by July the snow will be gone and it’ll be time to get outside. If you visit www.jeffersoncountyagriculture.com and click on the calendar tab at the top, you’ll be taken to our calendar of agriculture for Jefferson County and Northern New York. Here are a few of the many events, found on the website, which you can look forward to in 2017.
     On April 21, the annual Jefferson County Agricultural Development Conference will take place at the Hilton Garden Inn in Watertown. From 9 to 10:45 a.m., Chris Lorence from Christopher A. Lorence PR & Marketing Services will provide a workshop on advanced use of social media for marketing and advertising in agriculture. Mr. Lawrence will take course participants on a journey exploring how to use social media for advanced advertising of products and services offered by farms and agribusinesses. The workshop is free, but participants must register in advance due to limited seating capacity.
     Following Mr. Lorence at 11a.m., Christine Watkins, executive director of Jefferson County Soil and Water Conservation, will provide a presentation on the environmental stewardship efforts of our agricultural industry, highlighting the tremendous work and expense our farms put forward to maintain and improve the quality of the environment in which we live. Mrs. Watkins presentation will be geared both for the public and farm community. Following Mrs. Watkins there will be a light lunch for conference participants. During lunch, I will present my annual overview of our agricultural industry report, discussing the challenges and highlights from 2016 and looking forward into 2018.
     Our keynote presentation at the Agricultural Development Conference will feature a panel presentation from Nichole Hirt and William Stowell. Mrs. Hirt is the agricultural program teacher from Indian River High School and Indian River FFA advisor. Mr. Stowell is the South Jefferson High School agricultural teacher and FFA advisor. Together Mr. Stowell and Mrs. Hirt will look at agricultural education in our local area and across New York State and share with our audience their thoughts on how agricultural education in our classrooms relates to workforce development in the agricultural industry and the challenges and opportunities we face.
     While the Agricultural Development Conference is free, advanced registration is required by April 14. Those interested may register by calling 315-782-5865 or emailing coordinator@comefarmwithus.com.
     On Saturday, May 6, Old McDonald’s Farm Agricultural Education Center near Sackets Harbor will open its doors for the season, weather permitting. If you have not visited Old McDonald’s Farm, it is a real treat. As one of the largest agricultural education centers in New York state, it is a fantastic place to take your children to have fun and learn about agriculture. Visit their website at www.oldmcdonaldhasafarm.com.
     Planning has started for the Jefferson County Dairyland Festival and Parade on Friday, June 2. The festival kicks off at 9 a.m. at the Dulles State Office Building on Washington Street in Watertown. The festival is geared for children ages pre-school through sixth grade. The festival includes interactive exhibits, displays and demonstrations related to our dairy industry and agriculture. Schools may register their classes by visiting www.jeffersoncountyagriculture.com and clicking on the festival link on the right hand side of the home page. Classes must register to attend before May 5. The second part of the exciting celebration is the Dairy Parade which kicks off at 7 p.m. The parade lines up at Watertown High School and proceeds down Washington Street, ending at the State Office Building. The judging stand is directly in front of the State Office Building, where our Master of Ceremonies provides live narration of the entire parade. The parade is full of exciting and fun entries, including marching bands, HUGE farm equipment, fire trucks, live animals, floats, youth groups and businesses. Anyone wishing to enter the parade may also visit www.jeffersoncountyagriculture.com and follow the directions on the festival page. Entry forms must be submitted by May 22. The parade is a “points parade” for local fire departments. At 8 p.m., the Jefferson County Dairy Princess and her court will dish out free ice cream sundaes in the Dulles State Office Building for everyone as long as supplies last.
     There are many more events, activities, workshops and meetings that may be of interest to you. Check the calendar on our website to keep track of what is happening that you might be interested in. There is a lot to do in our great agricultural community!

Jay M. Matteson is agricultural coordinator for the Jefferson County Local Development Corp. Contact him at coordinator@comefarmwithus.com. His column appears monthly in NNY Business.

New Business Advisor Advances Online Marketing Strategies

Jennifer McCluskey

Brick-and-mortar stores looking to revitalize our downtowns sometimes overlook the power of the internet in bringing in new customers. I have seen several stores in the north country that don’t have a solid website or engaging social media. If this is the case for your shop or business, it might be time to think about improving your online presence. Think about this: If a tourist drives by, will your pizza place pop up on their smartphone when they are looking for lunch? If not, your local Small Business Development Centers can help you bring in more tourists and more locals, too, by assisting you with your online marketing strategy.
     At the SUNY Canton SBDC, we have a new business advisor who is doing just that. Her name is Renee Goodnow and she is working with small businesses in St. Lawrence County to help them improve their online and social media presence. The position was funded through a grant from the Alcoa Foundation, which is looking to help small businesses in the region expand their services beyond brick-and-mortar stores into e-commerce, where they can reach a significantly larger customer base.
     Renee has a background in industrial design and has also helped run a local small business, so she comes to the SBDC with a wide range of skills that she will use to assist business owners in meeting their internet marketing goals. Renee can assist with website design, the revamping of an old website for a more modern look, and also help you learn how to market the site to reach more customers. For those of you who would like a website or a stronger social media presence, but don’t have the time to do it yourself, Renee can help you get connected with a local web developer who can be a long-term resource for your business.
     Renee can also connect your business with local resources in the community, such as photographers and videographers, who can improve the way your business communicates visually with the world. She can help you craft your message and your brand by helping you communicate what is unique about your business. She can also help with logo design, or hook your business up with a local company for logo and other branding designs. Just as with the rest of the services the Small Business Development Center provides, there is no charge for this assistance.
     Renee can meet with you one-on-one and can assess your needs. Some of the ways she is helping clients already include:

• Working with several business owners to help them develop their first websites.
• Talking with business owners about setting up and marketing their business Facebook pages.
• Helping business owners decide which social media outlets are right for them and how to maximize their presence on each.
• Logo development.
• Assistance with creating compelling photographs and videos for marketing.
• Teaching business owners how to rank higher on search engines through search engine optimization (SEO) techniques.

     Renee also will be setting up free training at different locations around the county to help business owners learn how to better market themselves online. The first training in January about social media marketing, presented by Molly Williams from Railroad Productions, was a great success drawing over 30 business owners who learned how to use Facebook, Instagram, and other social media outlets to better share their voice and their brand with customers. The second training in March, with co-presenters Nate Lashomb from the Massena Chamber of Commerce and Jason Hendricks from H3 Designs, also drew a wide variety of business customers and covered a lot of information about web design and search engine optimization.
     If you are interested in developing your social media presence, brand, or would like to have Renee assist your business in improving your online presence, you can contact her at the Small Business Development Center at SUNY Canton at (315) 386-7312 or via email goodnowr@canton.edu. Keep an eye on the SBDC’s Facebook page to find out about more upcoming trainings. The Watertown SBDC at Jefferson Community College also has many resources available to assist your business with your online presence, and can be reached at 315-782-9262.

 Jennifer mccluskey is a certified business advisor with the New York State Small Business Development Center at SUNY Canton. Contact her at McCluskeyj@canton.edu.