How to Find the Best Location For Your Business

Jennifer McCluskey

At the Small Business Development Center, we work with a lot of business owners who are looking to move into a downtown space and trying to decide the best town or location for their business. What some business owners don’t know is that through our Research Network we have access to many different statistical databases. We can use these databases to get our clients much of the statistical information they would need to make an informed decision about where to start their new brick-and-mortar business, or which location would be right to move or expand their business. Some of the statistics that can be vital for making this decision are as follows:

    Traffic Counts:  The state Department of Transportation keeps a website which can map down to very precise detail how many cars travel down a specific street or through an intersection so that you, as the business owner, can know how many vehicles drive past your potential location. The DOT traffic website is free for anyone to use, so this is information you can get on your own, or the SBDC can compile it for you.

    Pedestrian Counts:  Sometimes just knowing how many cars drive past a location is not enough, you may need to know how much foot traffic there is. Some of the larger cities may have this information, but in the north country business owners may need to develop their own pedestrian count study. The SBDC can help you with strategies to design an accurate pedestrian count that won’t require you to sit out there all day, and will help get a more complete representation of where people go over time.

    Demographic Data:  The SBDC Research Network has paid for access to several databases that provide a wealth of knowledge about the people that live in a particular area. Knowing the ages, income ranges, ethnicity and buying patterns of a community is vital information for local business owners. We can create a customized geography around your business or potential location, looking at a radius of less than a mile to up to 150 miles away, or we can explore the population of a town, county or state. These databases take information from the U.S. Census Bureau and private sources to examine how many households there are in the area, what income ranges are, the daytime population of workers in an area versus the night time population of residents, and also demographic information like age, ethnic background and more. These numbers can help you see if your target population is active in the downtown area you are examining. We can also show this data in map form, so you can get an idea, say, of which areas of a city contain residents who earn higher incomes.

    These tools can also provide information about consumer spending and behavior patterns in an area. If, for example, you sell a healthy snack product, the database can tell you how many people in a local area are trying to eat healthy and lose weight, and how much the average household spends on snacks. There are a wide range of expenditures and behaviors covered, including restaurant, food and beverage, household items and services, recreation and medical services.

    As your SBDC business advisor, we can also get general industry trends, to give you an idea of what to look for in your industry and how technology, marketing, and other changes may lead to a shift in how you do business as you expand.

                When you don’t know what you don’t know about expanding your business, consulting us at the SBDC can be a great option for free business counseling and access to market research.  To set up an appointment for confidential business counseling and support, you can contact the SUNY Canton SBDC at (315) 386-7312 or the Watertown SBDC at JCC (315) 782-9262.

Jennifer McCluskey is a certified business advisor with the New York State Small Business Development Center at SUNY Canton. Contact her McCluskeyj@canton.edu.

What’s the cost? The Excelsior Scholarship program launch

DAYTONA NILES / NNY BUSINESS
Freshman Natyra Walker sits outside the admissions office on the first day of school at Jefferson Community College.

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August 2016: Small Business Success

Understand options for crowdfunding

Jennifer McCluskey

Jennifer McCluskey

Crowdfunding, using various internet platforms like GoFundMe and Kickstarter to reach multiple investors, has been increasing by leaps and bounds over the last few years. So is crowdfunding a possibility for your business?

Certain types of products or businesses work better for crowdfunding than others. New and exciting businesses and products, nonprofits that can help people connect to a cause, or anything else that could get regular people excited to donate their hard-earned money may do well with crowdfunding. [Read more…]

August 2016: Commerce Corner

Workplace wellness: It really can be fun

Brooke Rouse

Brooke Rouse

Many of us spend a long day sitting in front of a computer, eating lunch at our desks, and eventually feeling the negative impacts of this routine on our health and wellness. When you think about it, this daily practice is not normal. Even on your biggest “couch potato” day at home, it is unlikely that you will sit in a chair in front of a screen for eight hours straight, unless of course, there is a great series marathon on Netflix. [Read more…]

August 2016 Feature Story: Nursing Shortage

Closing the workforce gap

CNA student Kasey Rivers practices for his clinical skills test at Samaritan Medical Center last month. Samaritan manages its own resident CNA training program. Photo by Justin Sorensen, NNY Business.

CNA student Kasey Rivers practices for his clinical skills test at Samaritan Medical Center last month. Samaritan manages its own resident CNA training program. Photo by Justin Sorensen, NNY Business.

Aging population drives demand for health workers

By Karee Magee, NNY Business

The U.S. health care industry has found itself in the midst of a dilemma. As baby boomers age and the need for health care grows, the nation is struggling to expand capacity, particularly in nursing. [Read more…]

August 2016 Feature Story: FDRHPO

A ‘mission-focused’ agency

Denise Young is the executive director for Fort Drum Regional Health Planning Organization. The agency, which was formed in 2005 and today employs a staff of 36 full- and part-time people, works to improve the health of the region’s residents through a variety of initiatives. Photo by Amanda Morrison, NNY Business.

Denise Young is the executive director for Fort Drum Regional Health Planning Organization. The agency, which was formed in 2005 and today employs a staff of 36 full- and part-time people, works to improve the health of the region’s residents through a variety of initiatives. Photo by Amanda Morrison, NNY Business.

FDRHPO works to fill gaps in region’s health care

By Norah Machia, NNY Business

The growth of telemedicine is just one of several goals that the Fort Drum Regional Health Planning Organization continues to accomplish on its mission to improve the health of north country residents. [Read more…]

North Country Initiative, FDRHPO highlight DSRIP inaugural year success

The North Country Initiative, in partnership with the Fort Drum Regional Health Planning Organization, is reporting a solid first year under the state’s five-year Delivery System Reform Incentive Payment program. [Read more…]

June 2016: Business Briefcase

American Wine Society honors Coyote Moon

Coyote Moon Vineyards’ 2013 Marquette Special Reserve was named among the “Top 21 Wines to Watch” by Ellen Landis of the American Wine Society’s Wine Journal. [Read more…]

June 2016: Small Business Success

Selling a business takes many steps

Jennifer McCluskey

Jennifer McCluskey

At the Small Business Development Center, we work with many clients who are trying to buy a business. However, business owners who plan to sell their business can also benefit from a solid plan. If you are thinking of selling your business now, or at some time in the future, there are specific actions you can take and documents you can begin to prepare that will make this transition go smoothly. [Read more…]

June 2016 20 Questions: Rande S. Richardson, NNY Community Foundation

Giving for a greater good

Rande4 WEB

Rande S. Richardson, executive director of the Northern New York Community Foundation, at the future home of the foundation and the new Northern New York Philanthropy Center, 131 Washington St. Photo by Amanda Morrison, NNY Business.

NNY Community Foundation plans Philanthropy Center, expanded mission

For nearly 87 years, the Northern New York Community Foundation has worked to strengthen communities across Jefferson, Lewis and St. Lawrence counties by investing in efforts to improve the quality of life for all who live, work and play in the north country. Next year, the community foundation will move its offices to a historically renovated building that formerly housed the Black River Valley Club in the heart of downtown Watertown. The move will also open the doors to the Northern New York Philanthropy Center, a new endeavor for the community foundation that aims to put philanthropy within reach of everyday people. This month, we sit down with Rande S. Richardson, executive director of the community foundation since 2009, to learn more about the foundation’s mission and how it continues to serve north country residents. [Read more…]