Business Rises as Water Levels Fall To Normal

WATERTOWN DAILY TIMES FILE PHOTO A tourist boat approaches Boldt Castle in Alexandria Bay.

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‘Welcome to New York’: New visitors center in the 1000 Islands showcases the best of NNY

PROVIDED BY NEW YORK STATE EMPIRE STATE DEVELOPMENT Renderings of the new North Country Welcome Center at Collins Landing.

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Airbnb Brings Income, Commerce to the North Country

Pictured here is a screen grab from the AirBnb website, www.airbnb.com. When you visit the website, you can search for places to stay and activities across the world.

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Seek Online Reviews…the best thing you can do for your business this season

Brooke Rouse

Many businesses are cautious to encourage customers to leave reviews. Our hope is that every business is doing their very best to serve the customer, so that the potential of negative reviews won’t be an issue. There are always people who will find a reason to complain; however, a majority of people who go online to place a review do so because they are pleased with the experience.

    Online reviews can help increase your exposure on the internet, for no cost. There are several sites that are used nationwide when people travel, move to a new place or seek out a new product or service.  If you do not exist online, the customer may never find you. Some of the most popular review and search sites are Google, Facebook, Tripadvisor and Yelp.

    The first step is to type your business into your computer browser. See what comes up. There may be several places where your business is listed and may already have reviews that you did not know about. Take the time to click the link. Nearly every site soliciting reviews for businesses will have a tab to ‘claim your business’ or a place where it asks ‘is this your business?’. Click there and proceed with the steps. You will verify your business information and be able to provide additional information: keywords, website, hours, photos, descriptions, etc. Take the time to make a folder on your desktop with all of this information so that you can quickly upload it and copy and paste it to several sites. They all ask for the same information.

    Claiming your listing and enhancing it with information and photos will help more people find you and be attracted to your business. It will also encourage your customers to post a review because they know you have taken the time to present the business in a professional way. Note that all of these sites will offer you the opportunity to upgrade, for a fee. This is always optional and you can consider the benefits as part of your marketing plan.

    Review sites are applicable to every type of business. Tripadvisor is extremely popular with travelers or people in a new place and includes restaurants, attractions, tours, community features, transportation, museums, etc. All of the other sites are comprehensive and host review pages for all categories of business: hardware, landscaping, home repair, child care, mechanics, hair dressers and on and on.  Start with the popular sites mentioned above. Be aware that they also each have a verification process to ensure the listing is connected to a physical address. These are all map-based websites and mobile applications; therefore, the physical address is the most important. Pay attention to that process and be sure to complete all steps.

                Once your listings are updated, you can encourage customers to post reviews…throw a little card in your bag or with the receipt when you know you have a satisfied customer. Provide them with the sites and thank them for their business. People love being a part of small business success! And if there are businesses you love, be sure to get online and give them a 5-star rating.

BROOKE ROUSE is executive director of the St. Lawrence County Chamber of Commerce and Tourism Promotion Agent. She is a business owner, holds a master’s degree in tourism and is a former SUNY Canton Small Business Development Center Advisor. Contact her at brouse@stlawrencecountychamber.org or 315-386-4000.

The Trails to Economic Upswing

AMANDA MORRISON / NNY BUSINESS
Lynette Lundy-Beck stands near the Seaway Trail in Chaumont where a new informational kiosk about the trail and the village of Chaumont was placed recently.

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A River between us and the largest population in Canada

Sarah O’Connell

By Sarah O’Connell

Every spring, the Ottawa Travel and Vacation Show attracts over 17,000 people to explore destinations; St. Lawrence County was among them. Caribbean, African, Canadian, U.S. and East Asian destinations handed out brochures, provided tastings and talked with people, spreading awareness, ensuring their destination was top of mind in the traveler’s decision-making process.

    The St. Lawrence County booth included a display on the expanded Ogdensburg International Airport, which caught the eye of many. They were very interested in the low-cost direct flights, the opportunity to clear customs at the border and fly a domestic flight to their final US destination.  For many of them, Ogdensburg is closer than Ottawa, so price and convenience are selling points.  They were interested in the opportunity to spend the night before they flew, to take advantage of park- and-ride opportunities, have a nice meal and then do their shopping on their return drive.  Likewise, they were excited to hear that you can now get to Baltimore from the Massena Airport.

    It was interesting to talk to Canadians about what brings them over the border, what discourages them, and what excites them. Like many of us, Canadians are very sensitive about their dollars. Given the current value of their dollar, they still expressed their continued visits to shop for groceries, gas up their vehicles, and take advantage of discounted retail shopping and shipping! Not everything is cheaper, but some things still are.  The year-round Vermont ski area exhibiting next to us had a sign that read ‘Canadian at Par’. I asked them how maintaining that promise has impacted their business. He said that Canadian customers are too important to their company, they need to continue that loyalty and offering that commitment is the best marketing message they can send.

    Some expressed concern over discrimination at the border, while others mentioned ease. People were especially excited about golfing here, the price and ability to get tee times.  Nearly every rack card promoting cycling was taken. The wide shoulders, minimal traffic and beautiful scenery is desirable to them.  They were interested in the diversity and affordability of live entertainment offered through Ogdensburg Command Performance, the Orchestra of Northern New York, Community Performance Series at SUNY Potsdam and all of the festivals going on. They expressed that the closeness made it possible to take a drive to explore new places.  Several families were thrilled by the idea of a short drive with the kids to get away, and feel like they are ‘in a different country’. Robert Moses State Park in Massena  with the soon-to- be- open Nature Center, the Eisenhower Locks, Hawkins Point Visitors Center, campgrounds and cabins, trails and safe cycling all sounded idyllic as a summer escape from the city.

    Approximately 40 percent of Canada’s population lives within 200 miles of our border. In St. Lawrence County, we have two international bridges (Prescott-Ogdensburg and Cornwall-Massena).  What an opportunity?

May 20 Questions: Jeff Garnsey

HOLLY BONAME / NNY BUSINESS

Growing up along the St. Lawrence River, Jeff Garnsey comes from a long line of outdoor guides and navigators. Today, after 26 years of serving with the U.S. Navy, he is fufilling his dream of continuing the family tradition and is a master captain and guide operating Garnsey’s Classic Island Cruises throughout the Thousand Islands region. We spoke with Mr. Garnsey about his career path and life on the water.

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Flux in Canadian dollar impacts NNY economy

STEPHEN SWOFFORD / NNY BUSINESS
Gary DeYoung, executive director of the Thousand Islands International Tourism Council, stands in front of the Thousand Islands Bridge.

Despite exchange rate IMbalance between U.S. and Canadian dollar businesses maintain vision towards continued economic partnership

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Many businesses experience most satisfying tourism season in 18 years

Areal view of Clayton, NY, along the St. Lawrence River.

Areal view of Clayton, NY, along the St. Lawrence River.

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Developer intends to revive Bonnie Castle Recreational Center

AMANDA MORRISON n WATERTOWN DAILY TIMES David Muraco, presdient of Empire Property Management, purchased the Bonnie Castle Recreation Center site with intentions to refurbish the ice arena and businesses to develop there. (wolf)

AMANDA MORRISON n WATERTOWN DAILY TIMES
David Muraco, president of Empire Property Management, purchased the Bonnie Castle Recreation Center site with intentions to refurbish the ice arena and businesses to develop there. (wolf)

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