August 2016: Entrepreneur’s Edge

How to get your content to go viral

Joleene Moody

Joleene Moody

You need more traffic to your site. More interest in your articles. More reaction to your action. You’ve been told a thousand times that the key to making you a master on the web is to create viral content. And so you attempt to do so. But nothing happens. No one tweets you. No one shares you. Basically, no one loves you. So how do you turn things around so your content is contagious? Easy peasy. [Read more…]

February 2015: Small Business Success

Develop the right social media mix

Columnist, Jennifer McCluskey

Columnist, Jennifer McCluskey

It can be difficult to decide which social media outlet you should use to get the message out to your customers. You may feel overwhelmed by the different options, especially if you are not someone who regularly uses social media. This brief overview may help you pick which ones are most likely to reach your target audience. Trying out a new social media platform could be a good way to expand your marketing during a slow winter season. [Read more…]