How To Dominate Social Media

Joleene Moody

If your business isn’t showing up loud and proud on social media, you could be compromising your bottom line. You want to dominate the social airwaves and bring new clients and fresh opportunity with it. Your social success hinges on where you post and how much effort you put into it. Consider these options when posting on social media platforms that meet the likes of your business.

1) Schedule Your Posts

     Some businesses don’t consider this an option as they circulate the cyber airwaves. But continuous posting can pull more followers your way, especially on a platform like Twitter. Use apps like Hootsuite or Tweetdeck to schedule hourly tweets. Include posts that inform, engage, and promote sharing. Your followers choose to trail you because of what you do or what you’ve posted in the past. Make them happy and share their posts as well. The more followers you have, the more you open the space to be recognized as the expert in your field. If you seek more sales and a powerhouse reputation, share great content and post regularly.

2) Use Video to Share Content

     When Twitter released Periscope, the response was both immediate and overwhelming. Within a few short months, small business owners and entrepreneurs across the globe were Livestreaming tips, stories, and useful information to followers. With a chat that allows comments and hearts for likes, Periscope is ideal for the business owner that wants to stay focused and instruct. Many followers convert to fans and clients for those that regularly use the app.

     If Periscope doesn’t thrill you, consider Blab, a social video platform still in its Beta stages. With four video seats and a chat section that allows hundreds of attendees to engage, Blab is shaping up to be the new wave of Podcasting. If the host allows, a single attendee can briefly take one of the video window seats and be heard. Blab chats can go on for hours. Some Blab users actually schedule 24-and-48 hour marathons. While this isn’t necessary, a short 30-minute show can prove invaluable for business owners that want to share content and elicit trust.

3) Use Platforms that Match Your Business

     You don’t have to exist on every social media platform to dominate in social media. For some businesses, determining which platform works best is a challenge. But it doesn’t have to be. Spending time on Twitter, Facebook, LinkedIn, or Pinterest can answer that question for you. If you are a coach or consultant, Facebook and Facebook Ads are where your tribe exists. If you are a social media or content marketer, Twitter may be where it’s at. And if you own a design or bakery business, Pinterest is the ideal platform for you. Overwhelming yourself with too many platforms can actually work against you. Choose two or three that fit your business well and shoot for the moon.

     Regular posting and highly valuable content will give you the exposure and leverage you need on social media. Offering information that is actionable is also key, as it leads followers to your website and other social platforms. Show up with integrity and your business will shine above all others.

JOLEENE MOODY is a freelance writer, blogger, and speaker who lives in Oswego County with her husband and daughter. Learn more at: www.takeyourvoiceback.com

June 2016: Entrepreneur’s Edge

Tips to improve social media response

Joleene Moody

Joleene Moody

There’s a saying out there that says, “If you’re not on social media with your business, you’re not in business.”

I believe this to be true. And if you’re in business and disagree with this, you should check your resistance and ask yourself why. Why are you resisting a social media presence? Whatever answer you come up with is the very block that needs to be removed so your business can grow. And trust me, it will grow. [Read more…]

March 2016: Business Tech Bytes

The right tools to manage IT disruption

Jill Van Hoesen

Jill Van Hoesen

Is information technology management in your enterprise increasingly about coordinating a concoction of disparate systems? Do you have varying departments making purchasing and usage decisions independently? Has the consumerization of IT, with all the tools and solutions in the palm of your employee’s hand, invaded your enterprise?

I’m sure most of your employees are using some cloud or personal software to abet them with their job.

In the 2015 Harvey Nash and KPMG CIO survey, “Into an Age of Disruption,” a full range of information technology topics, from recruitment and business strategy to overall IT priorities were explored. Nine out of 10 survey respondents believe that digital disruption will impact their organizations within the next decade, and 61 percent said they think they’ll capitalize on this disruption better than their present and future competitors.

“The speed of technology is what’s driving IT today,” said Bob Miano, president and CEO of Harvey Nash USAPAC. “Disruption is the norm now, so it’s about how fast companies can innovate. Pressure to produce at an accelerated pace is felt across all vertical markets, and has direct ties to the talent war.”

So the quandary, how do you deliver stable consistent IT performance that will drive revenue while still containing or even cutting costs? To be successful in managing your IT solutions more effectively, Janco Associate’s CIO Concern Management Toolkit recommends three focus areas of consideration: people, infrastructure and technology.

People — Security rises directly to the top. From cyber attacks to phishing emails, your employees are your biggest security concern. It goes hand in hand with cloud computing, how many new applications are being used each and every day on your network that is not under complete control of your IT organization? If you think you know, look again. No matter your business, technology applications are constantly evolving and changing in this digital age.

Infrastructure — Gone are the days of everyone accessing the IBM mainframe in a single location with IT approved standardized hardware and software. As new technologies are being implemented, traditional functions are being eliminated, making way for even further automation. This automation brings with it mountains of data which needs to be analyzed quickly and efficiently so that the decision making process within your enterprise can be improved. Records management, version control, retention and destruction are just a few of the traditional areas that still need to be under internal management and control.

Technology — BYOD, mobile applications, cloud storage. These represent non vented IT platforms that your employees are using in order to improve theirs and your bottom line. Your employees will use whatever applications are in the palm of their hands to get these results. Facebook, Twitter, Instagram, just to name a few, are the wave of the future and need to be managed more efficiently in most every enterprise today. This management needs to span from advertising to productivity losses. Does your business have a Facebook page? Check out Facebook Business Manager; that will assist with advertising. As for time spent on Facebook and other social media sites during work time? I’m soliciting your comments, suggestions, policies and procedures for an upcoming column.

To be sure, clouds, mobility, social media and BYOD has redistributed power within most very aspect of most every business. In the light of the every growing list of cyber-attacks, now more than ever there is a need to focus on designing an enterprise security and privacy strategic roadmap. These policies and procedures need to be based on governance models such as PCI, HIPAA or SOX depending on the nature of your business. Your end goal is for your people, infrastructure and technology to evolve beyond the point of being a motley and disjointed collection of software solutions, tools, and technologies. You need to attain the mindset and approach that will harness the full power that digital technology has to offer. It will be a challenging balancing act, but many IT teams and technology leaders have the innate aptitude to propel an organization through this complex “age of disruption.”

Jill Van Hoesen is chief information officer for Johnson Newspapers and a 25-year IT veteran. Contact her at jvanhoesen@wdt.net. Her column appears monthly in NNY Business.

February 2015: Business Tech Bytes

Guard against network attacks

Columnist, Jill Van Hoesen

Columnist, Jill Van Hoesen

Just a few short weeks into 2015 and we’ve had the “The Interview” Sony hack and the Central Command Twitter and YouTube account breaches, just to name a few. This is all the more reason to ensure your business and customers are not the target of cyber criminals. Last October, USA Today featured s report headlined: “Hacking a big danger for small businesses,” which highlighted the reason why cyber attacks are increasingly not just reserved for large enterprises. As breaches at Home Depot and Target dominated news reports in 2014, you and your business continue to be targets that are more at risk than ever. [Read more…]

February 2015: Small Business Success

Develop the right social media mix

Columnist, Jennifer McCluskey

Columnist, Jennifer McCluskey

It can be difficult to decide which social media outlet you should use to get the message out to your customers. You may feel overwhelmed by the different options, especially if you are not someone who regularly uses social media. This brief overview may help you pick which ones are most likely to reach your target audience. Trying out a new social media platform could be a good way to expand your marketing during a slow winter season. [Read more…]