2018 Class of 20 Under 40 Showcases Strong North Country Leadership

DAYTONA NILES / NNY BUSINESS
The 2018 class of 20 Under 40 recipients stands for a group photo following the Dec. 6 event at the Hilton Garden Inn-Watertown.

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Invest In Your Businesses Online Presence

Jessica Piatt

Here in Northern New York, the idea of not having enough time or resources to invest in your business’ online presence is widely accepted as a fixed fact by many businesses and organizations.  It can be difficult to see the value in planning ahead in a digital environment where content is comprised of click bate, feedback is instantaneous, and comment trolls come by the dozen.  When you challenge the idea that you do not have the time, the resources, or the savvy to plan, you will find that this strategy is an investment in your brand, it will make your life easier, and it will prove to be effective.

It’s an Investment

                When you take the time to plan your social media content, you’re making an investment in your brand’s online awareness and therefore you’re making an investment in the growth of your business.  Planning your content ahead of time can be as basic as setting aside time in the beginning of the week, evaluating your business’ needs, offers, or values, and selecting content to reflect those priorities.  Craft a message with your followers, costumers, or clients, in mind, then schedule a time to post.

It Will Lighten Your Load

                Once you’ve taken the plunge and commit to investing in your brand’s digital presence, aim for consistency.  In being consistent, you will make this investment routine.  Once it’s become common practice, this routine will help transform your tendency to be reactive in the digital arena, reclaim control of your brand’s narrative, and be proactive with your online presence. This mega metamorphosis, you will likely free up valuable time at the office and reduce the paralyzing stress surrounding the use of social media as a tool.

It Will Yield Results

                When you commit the time, and maintain consistency, your efforts will yield results.  I’m talking real, quantifiable results here.  When you plan your content keeping your brand and consumers in mind, schedule your posts using measurable data to maximize your impact, and maintain consistency in your diligent efforts, your business will reap the benefits.  Not only will this strategy reduce the time you squander thinking of clever captions at the last minute or reduce the stress you associate with pressures of social media, it will benefit your brand’s overall awareness.  Being present, intentional, and consistent, on social media, makeup the cornerstone of building trust with your audience. 

Resources are your Friends

                Choose platforms which augment your brand.  Once you get started, use the platform analytics available to enhance your objectives.  LinkedIn, Facebook, Instagram, and Twitter, all offer free engagement analytics for business accounts.  This information is essential to the enrichment of your content production and scheduling.  There are also external resources that can be used to supplement your efforts and strengthen your overall effectiveness.  Give resources like Canva, ColorStory, Hootsuite, Planoly, and/or VSCO a try.  See which apps/websites work best for your brand and implement them into your routine.  If you’re still hesitant, or simply have questions, additional resources such as the Greater Watertown – North Country Chamber of Commerce, or other organizations dedicated to promoting and supporting business are a great start!

A Bright Future

                It’s time to invest in your brand’s online presence and take advantage of what the digital world has to offer.  Social media platforms help businesses grow.  When used intentionally, social media can lead to increased brand awareness and build trust with your audience. When you challenge the idea that you do not have the time, the resources, or the savvy to plan, and you recognize that these platforms can enhance your brand and better your business, you will discover the plethora of possibilities that planning content can bring to your business in the North Country. 

Community Spirit Youth Giving Challenge

Rande Richardson

“Don’t judge each day by the harvest you reap, but by the seeds you plant.”  –Robert Louis Stevenson

At the Community Foundation, we hold a firm belief that the best way we honor the north country’s history and heritage of commitment to community betterment is to find ways to thoughtfully perpetuate it. Much like in life, you can never start too early to instill positive concepts and lead by example with the help of positive role models. When our youth learn the value and practice of giving and civic and social responsibility, all of our community’s organizations, including schools, benefit.

                Last fall, the Community Spirit Youth Giving Challenge was launched as a mission-centric way to proactively encourage civic engagement among middle school students. Seventh and eighth graders were asked to put into words what “community” meant to them and then identify a local nonprofit organization that they felt helped make their community a better place. Over 60 students from nine school districts expressed consistent themes of neighbors, safety, love, beauty, happiness, betterment, togetherness, kindness, helping, caring, belonging, sharing, and respect. I think we all want to live in a community where these themes run through it. At the same time, it is likely that the process led to conversations between the students, their peers, their teachers and families. All good things.

                A total of 23 students were able to present grants ranging from $500 to $1,000, totaling $10,000. As part of the program, students also visited the organizations that their grant was supporting. This allowed them the opportunity to see the work of their charitable organization up close. There is no doubt that the first Giving Challenge left memorable impressions on these young adults. At the same time, 19 organizations across Jefferson, Lewis and St. Lawrence counties were provided with additional resources to advance their missions. The students’ interests included arts, culture and education as well as health and human services. Adelyne Jareo, who was awarded the largest grant to Meals on Wheels of Greater Watertown, said “To me, community means living through both good and bad times with people who love and support you. Community is about connection and brightening someone’s day and making it better even in the smallest way possible. Lending a shoulder to lean on or an ear to listen, or even a friendly warm smile can make the world a better place. That is what community is all about.”

                While the first year had positive outcomes and good participation, there is now an opportunity to have even more students involved in directly improving the quality of life in their community. From now until Nov. 19, seventh and eighth graders attending school in Jefferson, Lewis or St. Lawrence counties are encouraged to participate. Entry applications are available at www.nnycf.org or at the Philanthropy Center at 131 Washington St., Watertown. We encourage teachers and parents to begin conversations that foster an environment of caring and respect, and inspire student engagement and contribution.

                It is always good to remind ourselves that all of our actions impact more than just ourselves. The more seeds we plant, the better chance we have of developing critical thinkers, leaders and lives that inspire the pursuit of the fulfillment of life-long service and action for the common good. There are four kinds of people: those who make things happen, those who watch things happen, those who wonder what happened and those who don’t know that anything happened. If we continue to plant good seeds, we will reap a bountiful harvest of those who will make things happen.

In Family They Trust

SYDNEY SCHAEFER / NNY BUSINESS
The Garlock family poses for a portrait inside the Garlocks Design Center in Alexandria Bay.

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2018 20 Under 40 Class Announced

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Social Media & Digital Marketing: Bringing business into the modern age

SYDNEY SCHAEFER / NNY BUSINESS
Jessica Piatt, director of marketing at the Greater Watertown North Country Chamber of Commerce, takes a photo of materials on her desk for the Chamber of Commerce’s Instagram story.

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Taking It To The Streets

CHRISTOPHER LENNEY / NNY BUSINESS
Even before opening her bakery in Madrid, Anastasia Cote had away wanted to have a food truck and she never let go of the dream.

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Healing Hands: Nursing degree provides economic wellness and health

SYDNEY SCHAEFER / NNY BUSINESS
Megan Finucane, left, and Katie O’Brien, right, sisters who both work in the Intensive Care Unit at Samaritan Medical Center, pose for a portrait inside an empty patient room at Samaritan. Both went through Jefferson Community College’s nursing program and O’Brien is a nursing instructor at the college.

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Questions Remain: How effective and efficient is the Excelsior Scholarship Program?

SYDNEY SCHAEFER / NNY BUSINESS
Students walk through the lobby of the Jules Center during the first day of classes at Jefferson Community College.

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Change Is Gonna Come

Sarah O’Connell

Wouldn’t it be nice if things always stayed the same and we old dogs didn’t have to keep learning new tricks?  But unfortunately, things don’t happen that way.  I think more often than not, changes, while hard to push through at first, end up making our lives more efficient. We’ve seen a lot of things changing the past couple of years with small businesses.  

Social Media

                Of course, we know that social media evolves almost daily.   Remember MySpace, then Facebook?  Now Instagram and Twitter are where it’s at, and although we seem to be slow adopters up here, businesses need to know how to use these platforms to keep up.  The same thing is true when developing a website.  We have to make sure it’s mobile-friendly.  I only look up a business once or twice on my phone, and if they haven’t gotten with it, I probably won’t go back.  Posted hours?  Check.  Menu if a restaurant?  Check.  Quick response to a message?  Check.

Cybersecurity   

                If you do business with the federal government, you already know that cybersecurity rules related to the Defense Acquisition Regulations System have been heavily tightened.  As for doing business with the government, just the process of registering as a federal contractor in the System for Awards Management has gotten more complex; new and existing businesses now have to send a notarized letter by snail mail(!) to the General Services Administration confirming the authorized Entity Administrator.   

Data Protection

                The new General Data Protection Regulation concerning data protection and privacy for all individuals within the European Union (EU) and the European Economic Area (EEA) is being implemented this year. It also addresses the export of personal data outside the EU and EEA areas. The GDPR aims primarily to give control to citizens and residents over their personal data and to simplify the regulatory environment for international business by unifying the regulation within the EU.  It is going to impact any U.S. company doing business with counterparts and customers in Europe.

Taxes 

                No one is exactly sure how the new Tax Cuts and Jobs Act that took effect in 2018 is going to affect individuals and small businesses, but we’re going to be finding out pretty soon.

                The main effect on small businesses, the mom and pops and DBAs, is the same one that’s going to benefit individuals in that the individual tax rates will be lower, leaving business owners presumably with more money in their pockets.  At the same time, some traditional deductions will be disallowed. 

                At the SBDC, we try to keep up with all these changes as best we can so we can give our clients the most up-to-date information as possible.  We’re currently revamping our Entrepreneurial Training courses to expand on some of these areas, particularly social media and taxes.    We rely on our guest presenters who are professionals in these fields to bring our participants timely information.  Of course, any individual business can also contact us to try to find out how they will be impacted because they may be getting conflicting answers from the internet, from friends, family and other business owners.  We can access our research network in Albany or our statewide network of advisors to assist.

                We like to say that our Entrepreneurial Training Courses help would-be and existing entrepreneurs learn the necessary steps to building and growing a stronger business. Both the seven weekly sessions of the class held on the Jefferson Community College campus or the online version are coming up in early October.  If you are interested in learning more about the courses for yourself or a family member, please give us a call or check out our website at http://watertown.nyssbdc.org.

                The New York Small Business Development Center at JCC offers free, individual, confidential counseling to new or existing business owners in Jefferson and Lewis counties.  For more information, contact 315-782-9262, sbdc@sunyjefferson.edu.   St. Lawrence County residents can contact their SBDC at SUNY Canton, 315-386-7312, sbdc@canton.edu.

Sarah O’Connell is a certified business advisor with the New York State Small Business Development Center at SUNY Jefferson Community College. She is a former small business owner and lifelong Northern New York resident. Contact her at soconnell@sunyjefferson.edu.