Five Tips For Starting Fresh With Your Business

Jennifer McCluskey

As we start with 2020 it’s a great time to think about how you can freshen up your business to grow and have a greater impact this year. There are a few simple things that you can do to start your business off right:

Tip 1: Take Care of Yourself
Small business owners are some of the hardest working people I know. Long hours, no sick leave, and being the one in charge of all the moving parts can wear on you after a while. Frequently your needs get pushed to the side so that your business can succeed. While this can be necessary, it also means that occasionally you do need to take care of yourself. Take time out for you, whether it’s an actual “unplugged” short vacation (scary, right?), or a weekly yoga class, or even a Saturday hiking in the mountains with your family, do what you need to refresh yourself. You’ll return to your business rested and more able to see the big picture.

Tip 2: Get Organized
Getting organized will help you cut down on wasted time. Have you found yourself looking for a file for over an hour since you didn’t put it in the right folder? (Speaking from experience on that one). Or do you frequently forget tasks? During one of the slower times in your business, it can be a good idea to declutter, get your systems back in place, or try a new time management technique. I’ve found the yearly file cabinet purge and restructuring is really helpful for when business gets too busy later. There are also a lot of apps that can help you get organized. A couple of my favorites are Quickbooks Self-Employed for keeping track of business income, costs, and mileage; Cozi, a free calendar system; and Colornote which allows you to set Post-it note reminders on your phone. Also see what tasks are “time wasters” and see if there are any that you can outsource. Getting a bookkeeper to keep track of the giant box of receipts, or a Virtual Assistant to help with scheduling and returning emails may be more cost-effective than you think if they allow you to spend more time on tasks that create sales.

Tip 3: Improve Your Customer Service
Take a moment to see if there are any things you can do for your customers to improve their experience. For example, do all of your employees greet your customers with a smile? Now might be a good time to check in about that. Ask your customers if there’s anything you can do to improve, either off-line with conversations or comment cards, or online by getting Google or Yelp reviews. If there’s something that you can improve on, they’ll tell you. More reviews also help bring more people to your website. Do you have really great customers who refer a lot of business to you? Maybe get them something special as a thank you.

Tip 4: Get To Know Your Finances
If you feel like you don’t have a good handle on your expenses or know the streams of income that are most important to your business, it might be a good time to get your bookkeeping in order. Whether you keep books by hand, Excel, or use a software program like Quickbooks, it is very important to know your profit margins and overhead expenses. Making sure you do your data entry in a timely manner can save a lot of headaches at tax time and can help you keep a better eye on changes you might need to make in your business. For example, your prices may have to change to match with different costs. Take a look at your numbers and see how you feel about where you are.

Tip 5: Meet With the SBDC!
Would you like to do some of these, but just don’t know where to get started? That’s what we’re here for! The Small Business Development Center offers FREE confidential business counseling, and we can help you with any of the above tasks, and more. Just contact the office closest to you. You can reach the SUNY Canton SBDC at (315) 386-7312, SUNY Canton SBDC at Clinton Community College at (518) 324-7232, or the Watertown SBDC at JCC (315) 782-9262. We’d love to help.