July 2016: Business Tech Bytes

Optimize your web user experience

Jill Van Hoesen

Jill Van Hoesen

It’s your website but you need to make Google happy or your search ranking will suffer. So what makes Google happy these days? Is it responsive or adaptive design? Are you familiar with either or are you still supporting two versions of your website, one for mobile users and one for desktop users? [Read more…]

March 2016: Small Business Success

Maine-ly business with some extra salt

Sarah O'Connell

Sarah O’Connell

This is part two of my 1,500-mile solo road trip through New England to visit a small entrepreneurial venture way up in Down East Maine. The story begins when it seemed that everyone I knew started touting “Pink Himalayan Sea Salt.” I don’t exactly possess the palate of a gourmet, so I’m thinking, “Isn’t salt just salt?” Because basically, all salt was originally sea salt, whether it’s mined from deep beneath the earth or extracted from the ocean. But connoisseurs of salt believe that there are big differences in taste, mineral content and processing, and they are willing to pay the big bucks to have their condiment transported 7000-plus miles. [Read more…]

January 2016: Entrepreneur’s Edge

What are you willing to give up to achieve?

Joleene 115_MED WEBWhen I started my business as a speaker and coach in 2010, I floundered like a dying fish. I accepted speaking engagements for less than a tank of gas or a day old turkey sandwich. I customized talks for organizations that didn’t pay me and I coached clients that scoffed at my then-fee of $75 an hour. [Read more…]

November 2015: Small Business Success

Ensure your product’s price is right

OConnellWebOne of the decisions a business owner has to make is how to establish the price for their product or service. Especially for a new business, this can be a daunting process. But taking it step by step, it’s just a matter of looking at a number of factors about the product. [Read more…]

November 2015: Business Tech Bytes

Fine tune mobile for the holidays

VanHoesenWSince Thanksgiving Day has now become the new Black Friday, you need to be serious about when the holiday shopping season really starts. Nowadays between football games and the second helping of pecan pie, your customers are busy browsing, mostly on their mobile devices, for the “real deals.” Last year, Thanksgiving Day saw the highest sales growth of the whole Thanksgiving holiday weekend. [Read more…]

October 2015: Small Business Success

Grant-funding your small business

Jennifer McCluskey

Jennifer McCluskey

Business owners who we work with at the SBDC are often looking for funding and ask us if there are grants available to start or grow a business. Unfortunately for a for-profit retail or service business, grant funding is unlikely. [Read more…]

February 2015: Small Business Success

Develop the right social media mix

Columnist, Jennifer McCluskey

Columnist, Jennifer McCluskey

It can be difficult to decide which social media outlet you should use to get the message out to your customers. You may feel overwhelmed by the different options, especially if you are not someone who regularly uses social media. This brief overview may help you pick which ones are most likely to reach your target audience. Trying out a new social media platform could be a good way to expand your marketing during a slow winter season. [Read more…]