Reflecting Back on 50-Years of Environmental Conservation

Randy Young

The New York State Department of Environmental Conservation (DEC) will celebrate its 50th anniversary later this year with a series of regional and statewide events to mark the occasion. DEC was established on the first Earth Day celebration on April 22, 1970. Since that time, DEC has played a major role in nearly every environmental milestone in New York’s history, including the remarkable recovery of the bald eagle, recovery of trout waters from the effects of acid rain, and the largest addition to the Adirondack Park in more than a century, completed in 2016. 

    “For 50 years, New York State has set the national standard for environmental excellence by advancing responsible and proactive policies to protect the planet,” said Basil Seggos, DEC Commissioner. “This year, DEC is reflecting on 50 years of national leadership on the environment and renewing our commitment to tackling the tough challenges the future will bring, particularly climate change, the most pressing threat to our air, land, and water.”  

    Prior to DEC, New York’s Conservation Department was the primary agency responsible for enforcing environmental regulations and protecting the state’s vast natural resources for more than a century. Funding for the Conservation Department came from the Conservation Fund, which raised money primarily through the sale of hunting, fishing and trapping licenses. In 1970, according to a survey of Americans at that time, 70% agreed that air and water pollution were serious problems where they lived (https://www.sciencehistory.org/distillations Policy & Politics, Richard Nixon and the rise of American Environmentalism, written by Meir Rinde, June 2, 2017). In response to growing national support for strengthening environmental protections, Governor Nelson Rockefeller consolidated all environmental programs under the newly created DEC and unveiled it to the public on the first ever Earth Day. The federal Environmental Protection Agency (EPA) was formed later that year in December by President Nixon. 

    “While there is much to celebrate, our work is not done. DEC’s mission to protect public health and New York’s environment is, and will always be, an ongoing endeavor. In the next 50 years, environmental challenges will continue to emerge, and DEC’s steadfast commitment to meet those challenges head on will be stronger than ever before,” said Seggos. “From policies and programs that are effectively reducing waste, greenhouse gas emissions, and the threat of emerging contaminants to investments to revitalize our communities and increase their resiliency, to the Thin Green Line of Environmental Conservation Police Officers and Forest Rangers patrolling and protecting our precious natural resources and public lands, DEC’s more than 3,000 experts are working across the state and around the clock to ensure the health and prosperity of current and future generations of New Yorkers.” 

    As part of DEC’s year-long anniversary celebration, the agency is releasing a commemorative logo that will be used on the DEC website, in printed materials, and other promotions throughout 2020. DEC’s Division of Fish and Wildlife will incorporate the logo in the yearly Habitat Access Pin to commemorate the anniversary. The new Habitat Access Pin will be available at license issuing agents statewide beginning in August. Beginning in January, the agency’s history of significant environmental accomplishments will be memorialized on DEC’s website, via email, social media channels using the #DEC50 hashtag, and in the Conservationist Magazine and Conservationist for Kids. DEC will also host a series of regional and statewide events throughout the year, including launching a new Geocaching Challenge – DEC will designate 50 properties across the state where geocaching canisters will be hidden with information inside on how to receive a prize. 

    For the latest updates on #DEC50 and DEC’s yearling celebration of the agency’s 50th anniversary, visit https://www.dec.ny.gov/about/9677.html. 

I LOVE Northern NY – How to get in on ILNY promotions

BROOKE ROUSE

Many recognize the I LOVE NY brand and think of it as New York City. In fact, I LOVE NY is the official destination brand of New York State.  Each county government designates an organization be the ‘local boots on the ground,’ or tourism promotion agent (TPA) for I LOVE NY, or more specifically, Empire State Development’s Tourism Division.  An annual grant is then administered, combining state and County funds to be used specifically for marketing the County as a destination to out-of-county visitors.

                In addition to the grant funds, the TPAs work closely with the I LOVE NY team on a number of marketing initiatives and state wide campaigns. So how do you, as a business or community, get a piece of the pie?

                Your County TPA creates a marketing plan annually and always appreciates participation from tourism partners. Sometimes cooperative marketing opportunities exist, where you can buy in at an affordable rate to get a lot more. This is done through regional branding efforts, where you can be highlighted in print or digital platforms.

                Your TPA is actively seeking exposure for your county…one of the best ways to do that is through earned media (we do the work to earn the recognition, but don’t necessarily pay any money). For example, the TPA will communicate with writers or the state may organize a trip of writers (also known as a FAM or familiarization tour) to visit and write, blog, photograph the area. Typically we need businesses to host for overnights, meals, excursions, or tours. Typically these things need to be offered for free or at a discount. The ‘host,’ as an active participant will then be covered in the content. These stories have tremendous value that our tourism marketing budgets could not afford, so this is a great opportunity for the destination and the business, product, etc.

                Your TPA is actively updating websites, social media, visitor guides and requests for story leads. The most important thing…PHOTOS. A picture tells a thousand words. High quality (high resolution) photos, showing people doing things are the best way to really tell the story. Any time your community or business can share high quality photos (not smartphone photos) of a festival, activity, landmark – you are sure to be included in the next promotion.

                The more we know, the more we can help. I LOVE NY is constantly sending out story leads for major publications like USA Today, NY Times, etc. They want to know what is new, what is unique. If we know what you are up to (and have high quality photos!), we can quickly send the word (and image) along. Sometimes its quirky – a top 20 list of breakfast features, or unique requests like spa getaways where you can sleep under the stars. The more unique offerings you can create, the better. The more we know about it, the more you benefit.

                The state and other state partners have also developed several thematic campaigns.; Haunted History Trail, PRIDE, Underground Railroad,  Path Through History, Taste NY, to name a few. If you can create an event or have an attraction that is a fit, be sure to let your TPA know.

                To get connected with your local TPA, call 1000 Islands International Tourism Council (Jefferson County) 315-482-2520, Oswego County Department of Community Development, Tourism & Planning 315-349-8322, or St. Lawrence County Chamber of Commerce 315-386-4000.

Brooke Rouse is executive director of the St. Lawrence County Chamber of Commerce and a Tourism Promotion Agent. She is a business owner, holds a master’s degree in tourism and is a former SUNY Canton Small Business Development Center advisor. Contact her at brouse@st.lawrencecountychamber.org.

20 Questions: Riding a high note

Michael ‘Scruffy’ Scriminger, left, percussionist for the Waydown Wailers, and David ‘Dave’ Parker, lead vocalist, songwriter and guitarist, talk about the band’s growing success last month in Canton.

Michael ‘Scruffy’ Scriminger, left, percussionist for the Waydown Wailers, and David ‘Dave’ Parker, lead vocalist, songwriter and guitarist, talk about the band’s growing success last month in Canton.

Waydown Wailers meld genres, chart a new course in music industry

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New partners at BCA

BCA Architects & Engineers, Watertown, recently named five new partners: Scott Duell, AIA; Jeffrey McKenna, PE; Travis Overton, AIA; Gregor Smith, PE; and Corey Reid, PE. [Read more…]