Defining Courage

Lt. Col. Jamie Cox

The Merriam-Webster Dictionary defines courage as the “mental or moral strength to venture, persevere, and withstand danger, fear or difficulty.” Synonyms for courage include bravery, fearlessness, gallantry, guts, heart, heroism, intrepidity, valor and virtue.   

    In the first 54 years of my life, which was celebrated this past February, I had the opportunity to witness dozens of acts of raw, pure courage. The U.S. Marine aviator successfully landing a helicopter with an engine on fire and a cabin full of infantrymen on a ship at night. The female Navy corpsman who ran through machine gun and mortar fire to perform triage on me during the battle of Fallujah. Individuals of great integrity taking a stand in the face of overwhelming odds. The company CEO who prioritizes employees over profit.  

    In the 60 days since my birthday, I have witnessed more than a hundred acts of courage. Ordinary people in every community performing extraordinary acts that have changed the trajectory of Northern New York.  

    The stories that capture the headlines in the media beautifully articulate the heroism of our doctors, nurses, certified nursing assistants, police officers, fire fighters and emergency medical technicians. Their sacrifice and courage in the face of this pandemic has inspired a nation.  

    In March 1945, Admiral Chester Nimitz, reflected on the battle of Iwo Jima, which was fought between the U.S. Marine Corps and the Japanese army, by saying, “Uncommon valor was a common virtue.”  I believe that quote – referencing the men who fought a horrific, bloody battle – runs deep in our north country blood.  

    Consider these snapshots of simple valor in our community:   

  • The cashier at Price Chopper supermarket, who only makes minimum wage, running her check-out register without a protective mask as everyone panicked to purchase food and supplies in late March.  
  • The gas station employee, who does not receive benefits, working without protective equipment to ensure that we’re all able to purchase gas and other necessities.   
  • The school bus driver and teacher who ran endless routes to deliver food to children and families – jumping out of the bus at every home to drop off meals with a wave and a smile.  
  • The school district superintendent who didn’t bat an eye when asked for $10,000 to help the North Country Library System provide online educational tools for children and parents.   
  • The agricultural small business owner who delivers his high-end, organic produce to food pantries and schools throughout Northern New York for free, and is keeping his employees working and paid despite no revenue coming in the door. 
  • The nonprofit company executive director who slashed her own pay to keep more of her staff from getting furloughed. 
  • The general manager of a local television network outlet who has donated significant airtime to public service announcements and is hosting a benefit concert on his own dime. 
  • The nonprofit employee who has continued to risk his health by providing critical services and food to more and more families each day. 
  • The young reporters from our news station and newspaper who are in the field every day to find uplifting stories to keep our morale high. 
  • The volunteer drivers, who put their health at risk by transporting residents without vehicles or the ability to drive to grocery stores or medical appointments.  
  • The guy in front of me at the store yesterday who purchased groceries for the elderly lady in front of him, and then carried them to her car. 

    Away from Washington, D.C., and Albany, patriotism comes in every shape and form. Love for the north country resides in our hearts, regardless of race, religion, or creed. While our economy struggles and residents are suffering, we are witnessing some of the finest acts of kindness and courage.   

    I hope and pray for the end of the pandemic and a healthy economic recovery.  But I know that when we get to that point – sadly – partisan finger pointing will return to our discourse, drowning out the heroics we’re witnessing today. I hope you’ll join me in taking a moment to recognize the special heroes during this crisis. 

Trust In Your New York State Guide

Randy Young

If you are interested in fishing, hunting, camping, hiking, whitewater canoeing, rafting, or rock and ice climbing, but unfamiliar with how to get started, there is a New York State Department of Environmental Conservation (DEC) licensed guide willing to make sure your experience is less stressful and more enjoyable. 

    Guides are helpful in ensuring safe travel, accomplishing the requirements to become an ADK 46er, navigating unfamiliar waters in a canoe, kayaking to set up a primitive campsite, and much more. 

    Craig L. Tryon, a New York state licensed guide, said, “Hiring a competent guide takes all the guesswork out of planning the trip. If you are a competent wilderness traveler, a guide can help you plan your trip into an area you are unfamiliar with. They can provide area tips and information that would take you weeks to get on your own. 

    In his 34 years of being a licensed guide, Craig knows that the better the experience visitors have, the more likely visitors will return for more outdoor adventures. With more than six million acres to explore in the Adirondacks, 2,000 miles of snowmobile trails, and 5,000 miles of public trails, there are plenty of activities that keep people coming to Northern New York. 

    Outdoor recreation contributes greatly to the local economy and fuels tourism — the state’s third largest industry. Tourism accounts for one in 10 jobs, $14 billion in wages and salaries, and $41.8 billion in consumer spending. 

    There are lots of choices when it comes to picking a tourism destination in New York state and DEC-licensed guides depend on helping customers navigate those choices. There are more than 2,000 licensed guides statewide, of which 209 are available for service in Region 6. 

    Most individuals engaging in the business of guiding on state lands and waters need a license issued by DEC. Environmental Program Specialist Colleen Kayser administers the state’s Licensed Guide Program as part her work in DEC’s Division of Forest Protection. “An exam is held at 10 DEC locations statewide, as well as at the New York State Outdoor Guide Association’s annual winter meeting,” said Kayser. “Once all the requirements are met, I update the applicant’s information and issue the license, which consists of a laminated license, a guides pin, and a certificate. Licenses expire every five years.” 

    Besides assisting the general public, licensed guides are often members of local search-and-rescue teams and partner with DEC to search for lost individuals. 

    Tryon said guiding has enjoyed a long and colorful history. Early surveyors and sportsmen used knowledge of local woodsmen in the area to find their way in New York’s vast uncharted wilderness. 

    Guiding became an important profession and part of the economy of Northern New York in the 1800s, due in part to the popularity of William H. H. Murray’s book “Adventures in the Wilderness, or Camp Life in the Adirondacks.” Murray made his guide, John Plumley, a central character of his adventure stories. 

    “In the 1970s, a renewed interest in environmental issues began to come to the forefront. Today licensed guides are more qualified and trained to provide an educational and enjoyable experience for travelers,” said Tryon. “There has never been a dull moment on any guide trip I have had the pleasure to lead. Clients that I have taken on trips include many typical people just looking for a getaway, police officers, a Secret Service officer, a U.S. Pentagon officer that was an imbedded reporter with troops in Iraq, doctors, an FBI agent, a U.S. Customs and Border patrol officer, a postmaster from Indiana, and even one of the actors on ‘The Young and the Restless.’ With the wide variety of clients and interests on trips, conversations around the nightly campfire are very interesting, to say the least.” 

    For more information on upcoming test dates to be a New York state licensed guide, go here: https://www.dec.ny.gov/permits/30969.html. For the latest updates on #DEC50 and DEC’s celebration of the agency’s 50th anniversary, visit https://www.dec.ny.gov/about/9677.html. 

Business Is Bubbling: Aquatics store sells underwater wonder

SYDNEY SCHAEFER / NNY BUSINESS
Pam, left, and Mark Whiting, co-owners of Aqua Plus, pose for a portrait among fishtanks inside the store located on Coffeen Street in Watertown.

[Read more…]

Benefits of Owning Commercial Real Estate

Kiah Surgue

As a business owner, you should be aware of the many advantages to owning the commercial real estate where your business is located.  In order to pursue owning, you have to have a solid financial profile and a clear vision for growth.  Investors are more apt to lend to businesses with value and assets, combined with a low amount of debt compared to owner’s equity.  This is important to ownership and access to capital.  Ultimately this type of business investment can serve as a stable foundation for future commercial success. 

    The interest savings on purchasing versus leasing commercial real estate is huge.  When carrying a mortgage on the property, a portion of each monthly payment goes to principal and a portion goes to interest.  A business owner can use the interest portion as a tax deduction.  So, a property valued at $500,000 with 20 percent down, a 20-year term and an interest rate of 4.5 percent has total payments of $607,000 over the course of 20 years, of which $207,000 goes directly to interest.  Thus, a third of the total payments can be deducted over the term, a major tax bonus.

    Property tax write-offs are another advantage to owning commercial real estate.  When you own property, you are responsible for village, county and school taxes which are deductible expenses that can offset business income and business tax liability.  

    Additionally, depreciation on commercial real estate is a benefit come tax time.  All assets but the land will depreciate in value as soon as they are purchased, including the roof, siding, furnace, sinks, toilets, decking etc.  The IRS allows the depreciation of a residential rental unit over 27.5 years and a commercial building over 39 years.  For example, if you purchase a residential rental for $1 million, the annual depreciation that can be written off is about $36,000. 

    Many other tax deductions are available when owning a business.  Any maintenance or renovations done to the property are deductible, as well as purchases of equipment, furniture, fixtures, and inventory and working capital for common area maintenance charges, insurance, phone, electric, internet, office and supply expenses.

    Some investors purchase commercial real estate as a long term retirement investment to generate a valued asset, knowing that the capital gains tax rate on the sale of a building will generally be lower than the personal tax deduction associated with a traditional IRA.  This is another reason that owning commercial real estate can be favorable.

    Looking way ahead, if you plan to leave the property to a beneficiary such as a spouse, family member, partner etc. and they decide to sell the property, they will only pay taxes on the increased value from the time of the owner’s passing.  This is referred to as a post-sales tax savings and is another benefit to ownership. For example, a business owner purchases a commercial property for $1 million and it appreciates to $4 million over time.  Then the owner passes, the property goes to the beneficiary and the beneficiary sells the property for $5 million; the beneficiary only owes taxes on $1 million. What a tax savings!

    The benefits to owning your commercial property may outweigh leasing or renting a space.  If you have a business that is in a solid financial position, consult with your team of experts such as your business advisor, attorney, accountant and banker to see what your next move should be. 

                The New York State Small Business Development Center at JCC offers free, individual, confidential counseling to new or existing business owners in Jefferson and Lewis counties.  They also offer an entrepreneurial training course with presentations by area professionals in law, marketing, accounting, etc.  For more information, contact 315-782-9262, sbdc@sunyjefferson.edu. St. Lawrence County residents can contact their SBDC at SUNY Canton, 315-386-7312, sbdc@canton.edu. 

Grooming Good Business: Pet groomers thriving in NNY

SYDNEY SCHAEFER / NNY BUSINESS Wendy Warren, owner of Shaggy Dog Lodge & Day Spa in Watertown, recently began offering house calls in her mobile pet grooming van.

[Read more…]

In Pets We Invest: Household spending rises in NNY

Photo provided by SUNY CANTON

[Read more…]

Growing Success with Integrity and Consciousness

PHOTO PROVIDED BY Marta Beach

[Read more…]

Improve your Content (and Grow) in Three Easy Steps

Jessica Piatt

If you’re new to the rapidly expanding world of social media, welcome! It’s a fun place where individuals can create, organizations can expand their brand, and businesses can profit.  It can also be an intimidating world for any user, let alone someone doing it in a professional capacity with little to no experience using social media as a tool to market a service or product.  I’m going to give you the three pillars of creating a cohesive strategy to improve your content on social media. Thus, improving your brand awareness.  If you’re ready to commit to investing in your brand’s success on social media, then these steps can help you accomplish that goal. 

Start with Looking Ahead

    Planning is key when it comes to content creation.  When you look ahead, you’re taking the time to consider your brand’s consistency, your target audience, and what you can offer.  This is to say that you are planning with a purpose.  This is an important habit to initiate because it is crucial to transforming your social media presence.  In my last contribution, I went into this concept in further detail in a piece titled Invest in Your Businesses Online Presence.  In this column, I intend to build on the notion by recognizing it as a paramount pillar in your endeavor to improve your content and increase your growth. Planning with a purpose plays a critical role in your cohesive strategy to improve your content by establishing the ground work for your approach.

Quality Visuals Count

    Now that you’re in the habit of planning with a purpose (or on your way there soon) it’s time to talk visuals. Visuals are a key component to any marketing strategy.  They are an effective method of making memorable impressions that can be converted to meet a call to action.  And people like them!  With visual content continuing to yield higher engagement rates than text alone, employing this tactic to your overall strategy, as laid out in step one, will produce real results.  However, keep in mind that quality over quantity holds power when it comes to the visuals you associate with your brand.  The photos and videos you post should fit well into your organization’s visual brand, keeping the audience in mind.  It’s true that a picture’s worth a thousand words, but who are you talking to? The visuals you use should resonate with your audience.  Take photos that both represent your brand and hit your target audience (it’s 2019, this can be easily done by using your smart phone) then post them to the appropriate platforms.  When you maintain your brand, act with purpose, and produce quality visuals, it will show in your content. Now, you can take this practice a step further.  Consider which posts are generating higher engagement rates and respond by giving your followers more of what they demand.  Quality visuals, produced within the parameters of your visual brand, made for your audience will enhance your efforts to improve your content and grow your brand.

Words Absolutely Matter

    Having a brand voice is an essential part of success when it comes to social media.  Using a brand voice gives your audience a consistent feel that maintains your brand’s identity and helps build relationships.  Think about the words you type and how they can help you connect. At the Greater Watertown – North Country Chamber of Commerce we believe that when people make meaningful connections, it leads to growth.  It is for this reason why we provide opportunities for businesses, networking experiences for professionals, and encourage organizations across northern New York to use social media intentionally.  The next time you write copy for purposes of social media, do so with your brand’s voice.  Write for your target audience and be consistent with your messaging.  This practice will help your content feel familiar and better resonate with your audience.  Consequently, writing in your brand’s voice will make your content more impactful, therefore improving your connections and growing your brand.

    Well executed content is vital to growing your presence on social media.  In taking the necessary steps to improve your content, you’re committing to the development of your brand.  Utilize the three pillars of creating a cohesive strategy to improve your content on social media.  Implement planning to establish a foundation, use quality visuals made for your audience, and consistently write in your brand’s voice.  These simple, yet effective, steps will result in improved content and yield growth.

United Way Partnerships Boost NNY Programs

Bob Gorman

Prior to this gig at the United Way of NNY, I was a journalist for 39 years. After interviewing a lot of people over the years and paying attention to what they said one day and then what they said the next, I concluded – only half-jokingly – that I became adept at diagnosing mental illness. I just didn’t know how to treat it.

    Frankly, I am no good at helping anybody who needs serious help. For instance: You have an addiction? Just say no. You’re depressed? Snap out of it.  In other words, I don’t have the right words when it comes to truly helping people.

    But helping the helpers? I figured out a long time ago that THAT is something I can do.

    At the United Way the easiest way to see that help is in the $420,000 or so in grants we make every year to our nonprofit partners. But there’s more to helping the helpers than just money.

    In the last five years we have produced programs with nationally recognized speakers to support the work of agencies that make a difference in the lives of thousands of north country citizens.

That includes:

  • Former NFL All-Pro Joe Ehrmann on the subject “The three lies every boy is told on what it means to be a man.” St. Lawrence Renewal House, Victims Assistance Center of Jefferson County, Catholic Charities, Mountain View Prevention and Lewis County Opportunities joined us in bringing Ehrmann to SUNY Canton, Massena and Lowville school districts and Jefferson Community College.
  • Olympic Champion Carl Lewis on organ donation, in which we partnered with Jefferson Community College and area health agencies, including the Finger Lakes Donor Recovery Network.
  • Roger Breisch, who has spent 15 years on regional and national suicide hotlines. His talk “Finding Life on the Suicide Hotline” was attended by more than 4,000 area high school students. We partnered with the Fort Drum Regional Health Planning Organization, Northern Regional Center for Independent Living, and the north country’s suicide coalitions, made up of representatives of dozens of human service nonprofits.

Partnering has allowed us to create the highly successful Food 4 Families programs at the Watertown City School District. By working with officials from the district and city, we developed a program through the Food Bank of CNY that allows the district to provide weekend food to 100 students a week during the school year. The advantages for the district are many: The food is less expensive than from a commercial store; it is already vetted for nutritional value; it is delivered directly to the school district by the food bank.

    Several years ago, a roof leak at the Salvation Army in Watertown forced the agency to close its soup kitchen for a week. But after we made a few phone calls, we put together a temporary daily lunch at the Watertown First Presbyterian Church’s Fellowship Hall with the food prepared by the Mental Health Association of Jefferson County.

    (As an aside, we contract with the Mental Health Association once a year for our annual awards luncheon for state workers who make payroll deduction donations to area nonprofits. If you need to feed 30 or 40 people and want good food at a good value, you should contact the Mental Health Association at (315) 788-0970).

    Partnering works for us. A few years ago we rallied 35 businesses to provide a day of free labor to help build a Habitat for Humanity home in Carthage. And every fall we ask businesses to support our county food drives. Watertown Savings Bank and Northern Credit Union generate huge shipments of food every year, and added to the donations large and small from so many others, we generated 24,000 items that were shared by every pantry in Jefferson County.

    And we partner with individual companies, such as the Wladis Law Firm, to create adult education scholarships, which are awarded through Lewis County Opportunities, St. Lawrence Community Development Program and Community Action Planning Council.

    Helping the helpers is the best way to understand community service. Personally, I have no interest in providing anyone medical care. But donating blood through the Red Cross? Now you’re talking. After donating 13 gallons of blood in the last 50 years I can say without fear of contradiction that blood donation is the lazy man’s way to save a life. You sit on a table for 20 minutes while reading your smart phone, and then they give you snacks and apple juice. It’s the best deal in town.

    Let’s face it: The people who DO help people have a pretty tough row to hoe. Working with people who suffer through poverty, addiction, developmental disabilities, etc., often means a lot of days where progress can be hard to find, and relapse is a constant threat. If the rest of us don’t provide help through board membership, volunteer help and financial donations, those services will wither.

    At the United Way, we are committed to ensuring our community continues to help the helpers.

Driving Development: Hunt’s dedication to Northern New York connects multiple agencies

SYDNEY SCHAEFER / NNY BUSINESS
Steve Hunt

[Read more…]