February 2015: Business Tech Bytes

Guard against network attacks

Columnist, Jill Van Hoesen

Columnist, Jill Van Hoesen

Just a few short weeks into 2015 and we’ve had the “The Interview” Sony hack and the Central Command Twitter and YouTube account breaches, just to name a few. This is all the more reason to ensure your business and customers are not the target of cyber criminals. Last October, USA Today featured s report headlined: “Hacking a big danger for small businesses,” which highlighted the reason why cyber attacks are increasingly not just reserved for large enterprises. As breaches at Home Depot and Target dominated news reports in 2014, you and your business continue to be targets that are more at risk than ever. [Read more…]

February 2015: Small Business Success

Develop the right social media mix

Columnist, Jennifer McCluskey

Columnist, Jennifer McCluskey

It can be difficult to decide which social media outlet you should use to get the message out to your customers. You may feel overwhelmed by the different options, especially if you are not someone who regularly uses social media. This brief overview may help you pick which ones are most likely to reach your target audience. Trying out a new social media platform could be a good way to expand your marketing during a slow winter season. [Read more…]

Multimedia a growing sales trend

By Kyle R. Hayes
Associate Editor

With quick response codes, YouTube channels, Facebook accounts and interactive online tours, real estate sales is becoming one of the most wired industries.

Being connected is all about staying competitive, according to Deirdre Hylen, a licensed Realtor with EXIT MORE Real Estate in Watertown.

[Read more…]